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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2018 Calendar of Events

01 Jan 2018 - 07 Dec 2018 

We are continually adding to our 2018 calendar of events. Many more seminars will be added as we go throughout the year.

We look forward to you joining us at what will be a very packed calendar leading up to the Summer holidays as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

Creating a Business Development Culture

Creating a Business Development Culture

18 Oct 2018 12:00 - 14:00

Venue: Morrison & Foerster (UK) LLP, CityPoint, One Ropemaker Street, London EC2Y 9AW

The greatest business development and marketing strategies may fail or succeed. What makes the difference? The answer: The ability to engage every person in the firm with that strategy.  

When it comes down to it, business development is all about making it easy for clients to choose your firm. That is not the sole responsibility of the partner or the BD professional. It is influenced by every person in the firm. 

The most successful execution of a BD strategy will be where the goals and plans are known and each person feels a sense of responsibility to own it.  


Managers Breakfast - Managing to Lead Series: “Key Client Management”

30 Oct 2018 08:00 - 09:30

Venue: Travers Smith, 10 Snow Hill, London, EC1A 2AL

Facilitator: Jeremy Ford, Director of Client Development, Ropes & Gray LLP

This series of breakfast meetings is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector. 

It will also provide greater insight for the road ahead and the challenges faced when progressing from manager to leader. 

In this third of our Managing to Lead Series, Jeremy Ford will lead a round-table discussion on the important issue of key client management as you move up the career ladder. 

Directors Breakfast The Challenges of Leading through the changing professional services Industry

Directors Breakfast: The Challenges of Leading through the changing professional services Industry

31 Oct 2018 08:00 - 09:30

Venue: Bird & Bird LLP, 12 New Fetter Lane, London EC4A 1JP

In this high level round-table breakfast meeting Sophie Schwass, Head of Legal Operations (COO to the Group General Counsel) at Lloyds Banking Group will give an in-house perspective on challenges we are approaching as we face the exciting but sometimes scary changes that are upon us.

The growing importance of data to the value of thought leadership - Part 1

The growing importance of data to the value of thought leadership - Part 1

08 Nov 2018 12:00 - 14:00

Venue: Kilburn & Strode LLP, Lacon London, 84 Theobalds Road, London WC1X 8NL

Curious as to what drove consumption of thought leadership, Grist worked with independent market research agency Coleman Parkes back in 2016 to survey 210 senior executives at a range of organisations in the FTSE 350.

They looked at how thought leadership provides value, why it fails, and its impact on the intended audience. We also looked at what the C-suite wants from thought leadership – and how and when to reach them.

As the research proved to be a big hit Grist revisited the research in 2018, expanding the brief to examine regional differences (so enterprise firms in US, Europe, Asia) and added additional questions around preferred research methodology (i.e. qualitative vs quantitative).


There is nothing permanent except change - how to create & deliver a global BD strategy for your firm

13 Nov 2018 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Have you ever asked yourself

  • Do I really need to create a global strategy for my firm?
  • Should I rather be focussing on ‘small wins’ and leave ‘big picture’ for the CEO (if you have one)?
  • Maybe I should deliver both at the same time?

This lunchtime seminar will provide you with the answers, key tools, case studies and scenarios on how to create, implement and deliver a global strategy for your firm. 


2018 Marketing and Business Development Trends in Law Firms

20 Nov 2018 12:00 - 14:00

Venue: London. Complimentary places available to host firm

Every year, LexisNexis conducts a survey among marketing and business development professionals in law firms across Europe and the US to determine how these organisations are adapting to the changing facets of the legal industry. 

LexisNexis will share some of the key trends in the legal industry that now constitute the ‘new normal’ alongside insight into the challenges that marketing and business development professionals are facing to overcome the competitive pressures in an evolving sector landscape.

Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Nov 2018 - 22 Nov 2018 08:15 - 17:15

Venue: Burges Salmon, 6 New Street Square, London, EC4A 3BF

Although we very rarely repeat any seminar or workshop, by popular demand, we are delighted to welcome back Positive Pricing to deliver their previously "sold out" 2 day Masterclass.

Please book early to avoid disappointment as places are purposely limited.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.  

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes

An evidence-based health check for your client and market strategy

27 Nov 2018 12:00 - 14:00

Venue: London TBC - Complimentary places for the host firm

Each year Meridian West undertakes a snapshot survey of senior buyers of accountancy, legal and consultancy services. This interactive event will showcase highlights from Meridian West's 2018 research covering 800 CFOs, CEOs, and General Counsel of UK businesses.

It will help marketing and business development professionals to better understand the professional services buying landscape.

Nudging clients to make the right decisions

Nudging clients to make the right decisions!

23 Jan 2019 16:30 - 18:30

Venue: Clifford Chance LLP, 10 Upper Bank Street, London E14 5JJ

Behavioural economics posits that all behaviour, including in professional services, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia.

In this session you will learn the fundamentals of behavioural economics and how to apply its techniques to help influence clients to make the right decisions.

You will also learn new ways to negotiate, influence and engage.

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

20 Mar 2019 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

We stand on the brink of a technological revolution that will fundamentally alter the way we work, live and relate to each another. 

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business. Indeed, across all sectors, there is clear evidence the technologies that underpin the Fourth Industrial Revolution are having a major impact on the professions.

The 23rd annual PSMG Conference will take this subject as its centrepiece, exploring key topics, strategies and shared knowledge to enable business leaders – and those whose vital role it is to provide counsel and support to them – to have a deep and developed understanding of Industry 4.0 and what we all need to know to maintain growth and maximise success.

For us working in professional services the challenges are as marked and, in certain ways, more complex but, as we know, challenges can often bring us opportunities.

Conference Chairperson and afternoon keynote  

To be advised  

Morning Keynotes  

Mike Hobday, Vice President and General Manager IBM Automation (Europe)

Matt Meckes and Quentin Ellis, Directors, Cohaesus  


 November 2017