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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2020 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!


FREE WEBINAR: Key Characteristics of professional services MBD

20 Oct 2020 12:00 - 13:00

Webinar Host: Cambridge Marketing College

This is the second in a complimentary series of Professional Services Marketing and BD Essentials webinars     

Part 2 of 6: Planning and Positioning

Professional services are always evolving and improving, but there are certain principles and tenets that underpin great marketing and BD (MBD) in the professions.

In this series of six webinars, Nigel Clark will take you through the essentials of professional services MBD to ensure we all start and then develop from a solid foundation of knowledge, skills and tools.  

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good professional services marketer into a great client champion. 

In this second webinar Nigel will explore the foundations of great MBD "planning and positioning" and will discuss....

WEBINAR How to master CRM and engage your stakeholders to want to use your system

WEBINAR: How to master CRM and engage your stakeholders to want to use your system

21 Oct 2020 12:00 - 13:00

Webinar Host: Wilson Allen

This is the last in a 3 part series of CRM Masterclasses with Wilson Allen 

Part 3 - “People” 

Attendance at previous sessions is not essential

In this final seminar in the series, we will look at the key people, roles, responsibilities, and relationships needed to properly align the business to gain new clients, grow existing client relationships, and build a better brand.

In the prior two sessions we focused on how to generate the insights that firms need to succeed and how to align your CRM with your existing processes.

In this final session, the focus will be on helping delegates to understand the human component of your firm. Michael Warren VP, CRM Practice, Wilson Allen and Nicholas Barrows Director of Marketing, Trowers & Hamlins LLP will also discuss how to harness the knowledge and connections that your individuals have and will share how to institutionalise those connections to support the firm’s marketing and business development goals. 


Please click on "Find out/Read more" for more content and booking procedure and T&C's.

Webinar Learning to lead remotely Transforming productivity in your team

Webinar: Learning to lead (remotely): Transforming productivity in your team

22 Oct 2020 12:00 - 13:00

Webinar Host: White & Case LLP

Without support from leaders, teams left to their own devices often perform poorly. Without the oversight of being physically in the office, this can make matters worse.

The good news is that this can be easily remedied. In this webinar we will cover:

  • Understanding what makes a great team
  • How to instil a sense of purpose and managing your team
  • How to supervise individuals
  • Getting the job done – the art of delegation
  • How to stay connected with your team and other work colleagues
  • 6 things you can do right now

Please click on "Find out/Read more" for booking procedure and T&C's.

Environmental Social and Governance  Ensure Your Firm is in Alignment to support your clients

Environmental, Social and Governance: Ensure Your Firm is in Alignment to support your clients

27 Oct 2020 14:00 - 15:15

Webinar Host: Global Counsel Leaders

Issues from climate change to racial and gender equity to employee wellbeing are high priorities for the FTSE100 and thus also must be on professional services firms’ action list. 

Your organisation’s reputation and value in your clients’ eyes is defined today not only by the services you provide but what you stand for.  Employees, clients, regulators and other stakeholders increasingly want to know the Social Impact, Sustainability and Ethical actions of your firm. 

Six months ago, taking action on these issues would have been a differentiator for your firm.  Now, it is both a defensive move and a new service offering for a growing number of professional services firms. 

In this slightly extended workshop we will discuss, amongst other things, why ESG is so important today to clients and what they increasingly expect from their suppliers and service providers in ESG. 


Please click on "Find out/Read more" for more content, booking procedure and T&C's.

WEBINAR How to harness the increasing power of Podcasts in the professions

WEBINAR: How to harness the increasing power of Podcasts in the professions

03 Nov 2020 12:00 - 13:00

WEBINAR Host: Earshot Strategies

Podcasting is a critical tool for communications and marketing, particularly at a time when live events are not possible. Over 7 million people in the UK now listen to a podcast at least once a month.

Podcasts also attract an audience that is highly engaged and disproportionately drawn from decision makers across a variety of professions.

As a result a growing number of professional service firms are using online audio to connect with existing clients, new clients and others in their sector. 

Please click on "Find out/Read more" for additional information and booking procedure and T&C's.

PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture - POSTPONED FROM 2020

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture" - POSTPONED FROM 2020!

24 Mar 2021 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

How can we, in marketing and business development, be instrumental in driving the direction of cultural change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the fast paced changes affecting our sector.

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.



We are delighted to announce that our mainline sponsor for the 2020 PSMG Annual Conference is Tikit. Huge thanks go to everyone at Tikit for their tremendous support. Why not join them at their dedicated conference workshop and at their stand in the Exhibition Hall?   


Yet again, our huge thanks go to all our sponsors.  We are delighted to be working with all their teams, yet again.


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