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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2019 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

The Culture Conundrum

The Culture Conundrum

21 Jan 2020 12:00 - 14:00

Venue: Herbert Smith Freehills LLP, Exchange House, Primrose Street, London EC2A 2EG

Culture really is a 21 century conundrum.

How does one balance the ‘wants’ of different generations, industry traditions and regulations, the pace of change and the need to transform?

In this practical session we will look at:-

  • Environment, infrastructure, people,
  • How information and organisational structure affect, and influence, ‘Culture’

We will also address how you can use this knowledge to positively drive change.

Resilient Leadership - A full day Masterclass

Resilient Leadership - A full day Masterclass!

22 Jan 2020 09:00 - 17:30

Venue: Pinsent Masons LLP, 30 Crown Place, Earl Street, London EC2A 4ES

This full day programme has been created specifically for Director/Heads of and Partners

Today’s increasingly complex and ‘always on’ corporate world places more pressure on you and your teams to perform than ever before. 

In professional services organisations, where Marketing and BD are so front line, there are few opportunities to rest and recover. You need to have the physical and mental stamina to influence the agenda, make key decisions, motivate others and deliver to the best of your abilities.

Having resilience strategies, rituals and habits to support you in the day-to-day, in addition to moments of failure and intense challenge, is critical to your success and the success of your team.

Legal technical expertise isnt enough anymore how to establish a client programme in a law firm

Legal technical expertise isn’t enough anymore: how to establish a client programme in a law firm

28 Jan 2020 12:00 - 14:00

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This is the 1st in a 4 part linked series of seminars with Simmons & Simmons focusing on client relationships

Law firms are recognising that clients expect more than legal technical expertise from their relationships and are heavily investing in setting up client programmes for their strategically important clients.

In this lunchtime session Lauren Bridgen , Client Relationship Manager at Simmons & Simmons, who is responsible for four Financial Institutions that form part of the strategic priority of the firm's client programme together with Sarah Chatburn , who has over 12 years extensive experience in client management, will share their experience of setting up a client programme.

They are now two years into the establishment of the programme and have a whole heap of learnings to share.

DirectorPartner Breakfast  2020 BD Refresh  What problems do clients want you to solve today

Director/Partner Breakfast: “2020 BD Refresh – What problems do clients want you to solve today?“

29 Jan 2020 08:00 - 09:30

Venue: Norton Rose Fulbright, 3 More London Riverside, London SE1 2AQ

At this lively breakfast briefing, E. Leigh Dance, Managing Director of ELD International and Executive Director of Global Counsel Leaders will share and discuss insight from more than 50 in-depth conversations she has had with global corporate buyers of services over the past 5 months.

The briefing will link current client problems to business development actions that professional services providers can implement.  We will brainstorm client situations that can become opportunities to differentiate your firm from competitors. 

Digital transformation  where are professional firms on the journey

Digital transformation – where are professional firms on the journey?

13 Feb 2020 12:00 - 14:00

Venue: Shearman & Sterling (London) LLP 9 Appold Street London, EC2A 2AP

At this interactive lunchtime session, Simon Drane , Managing Director, Earlsferry Advisory and Ben Kent , Co-Founder and Director, Spiranti will present the results of the acclaimed Spiranti unique Innovation Benchmark Research.

The research benchmarks provides insight into the reality of innovation and technology adoption in the professional services sector.  The research has been completed by a range of professional firms including Big 4, Magic Circle firms, US law firms, large consultancies and boutiques.


Creating a Marketing Maturity Matrix

25 Feb 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

How mature is your firm’s marketing?  Is your marketing ‘Reactive’ or ‘Strategically Proactive’?  What steps do YOU need to take in order to add REAL value to the business? 

All too often we, as marketers in professional services, are concentrating on the now, leaving little time to focus on and implement the strategic changes that are needed to propel our firms forward. 

Concep has been working with professional services firms of all sizes for the past two decades researching the various levels of marketing maturity. They have mapped their knowledge and experience to create a Professional Services “Marketing Maturity Matrix” which identifies what is required to create a value-add marketing function. 


How to successfully work with professionals: the 3Cs of being in-house

27 Feb 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

In professional services firms, the key to success can be found with the professionals that make up the firms themselves.  The success of a marketing or business development strategy in large part comes down to how it is implemented.  If the professionals do not buy-in, or are unwilling to implement it, the strategy falls dead in its tracks. 

Claire Rason, founder and director of Client Talk, will take us through her 3Cs model (c) of working with professionals.  She sets out the different hats that marketing and business development professionals need to wear in order to get the most from the professionals they work with.


Branding Legal Tech & innovation

05 Mar 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

The emerging market of legal tech and innovation is growing day-by-day. It's hot. No week goes by without news of a firm launching a new digital product, agree to collaborate with a new tech start-up, or recruit new skills in tech and innovation. Most are eager to seize on market opportunities. 

GC’s are demanding greater efficiencies, value for money and flexibility. Firms are responding through tech and innovation. Protecting relationships, is also in play, from the ever-growing ecosystem of disrupters, with the Big 4 at the front of the queue. 

In these circumstances how firms use branding to clearly distinguish their tech and resourcing solutions, not only from other firms, but from disruptors is key to success.

PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture"

26 Mar 2020 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

In addition, the role of the GC is increasingly seen as an arbiter of culture and are asking not just “Is it legal” but “Is it right?”. These questions are being asked not only internally, but also externally in the context of changing social priorities, environmental priorities and acceptable behaviour.  

The GC will be one of the few executives in the C-suite who straddles the whole business and has the ability to influence all areas where culture is created, at the intersection of organisational purpose, leadership, strategy, talent development and ethics. 

These are our clients! 

It is imperative, therefore, that we in advisory firms form true and long-lasting partnerships with our clients especially as it is becoming ever more clear that clients are expecting and seeking investment in time and collaboration with their advisors and to ultimately share the ownership of key outcomes.

If we truly listen to our clients, collaborate with and really invest the time, technology and people to create an environment where this is fostered, reward will follow.

How can we, in marketing and business development, be instrumental in driving the direction of cultural change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the fast paced changes affecting our sector.

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things”.
Niccolo Machiavelli   

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.


We are delighted to announce that our mainline sponsors for the 2020 PSMG Annual Conference is Tikit Huge thanks go to everyone at Tikit for their tremendous support. Why not join them at their dedicated conference workshop and at their stand in the Exhibition Hall?   


Yet again, our huge thanks go to LexisNexis Interaction one of our few exclusive sponsors for the 2020 Annual Conference, for their tremendous support. We are delighted to welcome them back not only as a sponsor but exhibitor and to be working with the team again.

Yet again, we are delighted to be working with Concep, one of our exclusive sponsors for the 2020 Annual Conference, and are grateful for their tremendous and generous support.

The dedicated PSMG Conference App, as always, is very generously provided by Concep. Thank you for helping us to deliver yet another Green conference.

Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Apr 2020 - 22 Apr 2020 08:00 - 17:00

Venue: London TBC. Host firm receives complimentary places

By popular demand, we are delighted to welcome back Positive Pricing in 2020 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes

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