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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2019 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 December 2019 
A Webinar  How to adopt the Golden Rule to Regulatory Compliance in Marketing Communications

A Webinar: How to adopt the Golden Rule to Regulatory Compliance in Marketing Communications

08 Jan 2020 17:00

A Webinar - 12pm CT zone

PSMG is delighted to invite you to join our exclusive affiliate group Legal Marketing Association (LMA ) together with our partners Tikit to a Webinar  when Simon Elven , Commercial and Marketing Director, Tikit  discusses how we should adopt the Golden Rule to Regulatory Compliance around marketing communications.

Over the last few years there has been increasing amounts of legislation aimed at protecting individuals from unrestricted marketing communications. From the European GDPR, through Canada’s CASL to California’s recently introduced CCPA firms are faced with increasing constraints on what they can and can’t do with respect to electronic marketing.

As marketers, we often view these regulations as tiresome obstacles to negotiate. If, however, you flip your perspective and see it from the recipient’s point of view, it will become clear that the regulations simply drive respectful behavior in those sending marketing communications

The Culture Conundrum

The Culture Conundrum

21 Jan 2020 12:00 - 14:00

Venue: Herbert Smith Freehills LLP, Exchange House, Primrose Street, London EC2A 2EG

Culture really is a 21 century conundrum.

How does one balance the ‘wants’ of different generations, industry traditions and regulations, the pace of change and the need to transform?

In this practical session we will look at:-

  • Environment, infrastructure, people,
  • How information and organisational structure affect, and influence, ‘Culture’

We will also address how you can use this knowledge to positively drive change.


Resilient Leadership - A full day Masterclass!

22 Jan 2020 09:00 - 17:30

Venue: London TBC. Host firm receives complimentary places

This full day programme has been created specifically for Director/Heads of and Partners

Today’s increasingly complex and ‘always on’ corporate world places more pressure on you and your teams to perform than ever before. 

In professional services organisations, where Marketing and BD are so front line, there are few opportunities to rest and recover. You need to have the physical and mental stamina to influence the agenda, make key decisions, motivate others and deliver to the best of your abilities.

Having resilience strategies, rituals and habits to support you in the day-to-day, in addition to moments of failure and intense challenge, is critical to your success and the success of your team.


Finding your Operating Rhythm

28 Jan 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

This is the 1st in a 4 part linked series of seminars with Simmons & Simmons focusing on client relationships

Finding your operating rhythm – how do you build a client team that is working towards a common goal?

In this lunchtime session Lauren Bridgen, Client Relationship Manager at Simmons & Simmons, who is responsible for four Financial Institutions that form part of the strategic priority of the firm's client programme will share insight and some practical hints and tips on how:-

  • to create the “drumbeat” of your client team,
  • to ensure it is fit for purpose,
  • there is effective communication and
  • ultimately the team are adding value to their clients.

Director/Partner Breakfast: “2020 BD Refresh – What problems do clients want you to solve today?“

29 Jan 2020 08:00 - 09:30

Venue: London TBC. Host firm receives complimentary places

At this lively breakfast briefing, E. Leigh Dance, Managing Director of ELD International and Executive Director of Global Counsel Leaders will share and discuss insight from more than 50 in-depth conversations she has had with global corporate buyers of services over the past 5 months.

The briefing will link current client problems to business development actions that professional services providers can implement.  We will brainstorm client situations that can become opportunities to differentiate your firm from competitors. 

Digital transformation  where are professional firms on the journey

Digital transformation – where are professional firms on the journey?

13 Feb 2020 12:00 - 14:00

Venue: Shearman & Sterling (London) LLP 9 Appold Street London, EC2A 2AP

At this interactive lunchtime session, Simon Drane , Managing Director, Earlsferry Advisory and Ben Kent , Co-Founder and Director, Spiranti will present the results of the acclaimed Spiranti unique Innovation Benchmark Research.

The research benchmarks provides insight into the reality of innovation and technology adoption in the professional services sector.  The research has been completed by a range of professional firms including Big 4, Magic Circle firms, US law firms, large consultancies and boutiques.


Creating a Marketing Maturity Matrix

25 Feb 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

How mature is your firm’s marketing?  Is your marketing ‘Reactive’ or ‘Strategically Proactive’?  What steps do YOU need to take in order to add REAL value to the business? 

All too often we, as marketers in professional services, are concentrating on the now, leaving little time to focus on and implement the strategic changes that are needed to propel our firms forward. 

Concep has been working with professional services firms of all sizes for the past two decades researching the various levels of marketing maturity. They have mapped their knowledge and experience to create a Professional Services “Marketing Maturity Matrix” which identifies what is required to create a value-add marketing function. 


Branding Legal Tech & innovation

05 Mar 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

The emerging market of legal tech and innovation is growing day-by-day. It's hot. No week goes by without news of a firm launching a new digital product, agree to collaborate with a new tech start-up, or recruit new skills in tech and innovation. Most are eager to seize on market opportunities. 

GC’s are demanding greater efficiencies, value for money and flexibility. Firms are responding through tech and innovation. Protecting relationships, is also in play, from the ever-growing ecosystem of disrupters, with the Big 4 at the front of the queue. 

In these circumstances how firms use branding to clearly distinguish their tech and resourcing solutions, not only from other firms, but from disruptors is key to success.

PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture"

26 Mar 2020 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

How can we, in marketing and business development, be instrumental in driving the direction of change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the seismic changes affecting our sector.

We have reached a critical moment and fundamental action is needed to re-shape the way in which we all approach business. 

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things”.
Niccolo Machiavelli   

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.

Conference Chairperson and afternoon keynote

Paul Taylor, Director of Business Development, AlixPartners

Morning Keynotes

Katherine McPherson, Strategy and Marketing Director, Fieldfisher

Paul Lanzone, Global Delivery and Technology Lead - Legal, DXC Technology


Yet again, our huge thanks go to Concep, one of our exclusive sponsors for the 2020 Annual Conference, for their tremendous support. The PSMG Conference App, as always, is very generously provided by Concep. Thank you for helping us to deliver yet another Green conference.

Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Apr 2020 - 22 Apr 2020 08:00 - 17:00

Venue: London TBC. Host firm receives complimentary places

By popular demand, we are delighted to welcome back Positive Pricing in 2020 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes

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