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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2020 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

Lets get personal  client engagement in a Covid world

Let’s get personal – client engagement in a Covid world

24 Nov 2020 10:00 - 11:00

WEBINAR Host: Simmons & Simmons


What’s on your background? Bookshelf? Pictures of pets/kids? Some funky artwork? Who would have thought in March 2020 that we would now regularly let our clients into our homes through online platforms. 

Counter intuitively, the fact that face to face contact is now the exception rather than the rule in a business environment has made our relationships with clients more intimate.

  • How can we use this changing dynamic to our advantage in building deeper and more trusting relationships with our clients?
  • Does the same ring true for establishing new client relationships? 

Join an interactive discussion with Lee Curtis, Head of Sales at Simmons & Simmons together with his colleague Lauren Bridgen, Global Financial Institutions Sector Lead, on the changing nature of client relationships in a digital environment.

Please click on "Find out/Read more" for more content and booking procedure and T&C's.

How to master CRM and engage your stakeholders to want to use your system

How to master CRM and engage your stakeholders to want to use your system

25 Nov 2020 11:30 - 12:30

WEBINAR Host: Wilson Allen

This is the last in a 3 part series of CRM Masterclasses with Wilson Allen 

Part 3 - “People” 

Attendance at previous sessions is not essential

In this final seminar in the series, we will look at the key people, roles, responsibilities, and relationships needed to properly align the business to gain new clients, grow existing client relationships, and build a better brand.

In the prior two sessions we focused on how to generate the insights that firms need to succeed and how to align your CRM with your existing processes.

In this final session, the focus will be on helping delegates to understand the human component of your firm. Michael Warren VP, CRM Practice, Wilson Allen and Nicholas Barrows Director of Marketing, Trowers & Hamlins LLP will also discuss how to harness the knowledge and connections that your individuals have and will share how to institutionalise those connections to support the firm’s marketing and business development goals. 


Please click on "Find out/Read more" for more content and booking procedure and T&C's.

The business case for DampI in Professional Services Part 2

The business case for D&I in Professional Services: Part 2

21 Jan 2021 12:00 - 13:00

WEBINAR Host: Client Talk

Attendance at part 1 was not essential in order to join Part 2

Clients are setting the agenda and demanding that firms take diversity seriously. Winning new clients is just one reason why diversity is making it's way into the boardroom.

In part 1 of this two part series, Chico Chakravorty and Claire Raison explored how embracing diversity, and in particular diverse thinking, can help all firms flourish.

During this webinar Claire and Chico will explore:-

  • What has been happening since they last joined us
  • The basics that need to exist in a firm to foster cognitive and diverse thinking
  • Creating a culture of belonging across the board

Please click on "Find out/Read more" for booking procedure and T&C's.

Innovation in a risk averse environment

Innovation in a risk averse environment

28 Jan 2021 12:00 - 13:00

WEBINAR Host: Simmons & Simmons

Lawyers, accountants and actuaries are all trained from an early age to be risk averse. The most innovative firms in the world have a culture where failing fast is a regular part of business and a move into new and unchartered (risky) territory can be seen as a competitive advantage. 

This juxtaposition presents challenges in establishing an innovation mindset within a law firm. What are the incentives for thinking about things differently? How do you encourage trial and error when every six minutes needs to be accounted for? What approaches can be adopted to challenge the accepted way of doing things? 

Join Lee Curtis , Head of Sales, and Sam Stamp , Head of New Business at Simmons & Simmons , who will share their thoughts on these challenges and the approaches they are taking to foster an innovation mindset within Simmons.


Please click on "Find out/Read more" for more content and booking procedure and T&C's.

Professional Services Pricing - A Virtual Masterclass

Professional Services Pricing - A Virtual Masterclass!

15 Mar 2021 - 23 Mar 2021 09:00 - 12:00

VIRTUAL MASTERCLASS: Hosted by Positive Pricing

By popular demand, we are delighted to welcome back Positive Pricing in 2021 to deliver their previously "sold out" 2 day Masterclass.

As this Masterclass is now being run virtually we propose to present in manageable sessions. 

Each session will be held from 9am to 12pm per day

First day Masterclass

Monday 15th March: Modules 1 and 2

Tuesday 16th March: Modules 3 and 4

Second Day Masterclass

Monday 22nd March: Modules 5 and 6

Tuesday 23rd March: Modules 7 and 8

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture - POSTPONED FROM 2020

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture" - POSTPONED FROM 2020!

24 Mar 2021 08:00 - 17:30

Virtual Host: TBC

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

How can we, in marketing and business development, be instrumental in driving the direction of cultural change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the fast paced changes affecting our sector.

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.



We are delighted to announce that our mainline sponsor for the 2020 PSMG Annual Conference is Tikit. Huge thanks go to everyone at Tikit for their tremendous support. Why not join them at their dedicated conference workshop and at their stand in the Exhibition Hall?   


Yet again, our huge thanks go to all our sponsors.  We are delighted to be working with all their teams, yet again.

Salespeople In a law firm Whatever next

Salespeople? In a law firm? Whatever next!

30 Mar 2021 12:00 - 13:00

WEBINAR Host: Simmons & Simmons

The word sales evokes a range of emotions. Within the legal industry it is often considered an activity undertaken by other industries and something that is beneath the esteemed legal profession. As a result the sales mentality, tools and infrastructure in place across the legal industry is woefully inadequate.

With the entry of new players into the legal market and the proliferation of more commoditised legal services it is clear that this situation has to change. 

Join Lee Curtis , Head of Sales at Simmons & Simmons, for a discussion on his new role in establishing a sales culture and the opportunities and challenges this brings.  


Please click on "Find out/Read more" for more content and booking procedure and T&C's.


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