Events
The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.
Forthcoming Events
We are continually working on our 2024 calendar and are adding to it as we go along to keep topics relevant. Keep watching!
All our face to face meetings can be live streamed from the venue to enable those further afield to continue to attend on a virtual basis. Places available upon request.
We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.
Please contact gail.jaffa@psmg.co.uk for further information or if you are interested in presenting or hosting a seminar.
Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability
Wed, 16 Oct 2024 09:30 - 17:00
Online Host: Cambridge Marketing College
FULL DAY COURSE - ONLINE ONLY!
Who is this event for?
This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.
About this event
Are You Ready to Become a Climate Champion and be certified Carbon Literate?
We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.
Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.
Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"
EmpowerHer – A programme for senior women in professional services
Fri, 18 Oct 2024 09:30 - 12:00
Venue: Central London
A SENIOR LEVEL PROGRAMME
IN PERSON ONLY
Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.
This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.
The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.
It will consist of:
- 4 face-to-face peer group coaching sessions
- 1 individual coaching session
- The opportunity to shape the sessions based on what the cohort is struggling with most
- A focus on being authentic rather that changing for the system
PSMG is delighted to have been offered FIVE discounted places
Come and join us and unlock the power within!
Mastering AI & Metaverse Marketing
Wed, 23 Oct 2024 09:30 - 17:00
Online Host: Cambridge Marketing College
FULL DAY COURSE – ONLINE ONLY!
Who is this event for?
This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.
About this event
Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.
Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.
Delegates can now claim a digital badge from the BCS upon completion of this quality course.
Exploring the Differences Between Professional Services Firms' and Other Sectors' Approaches to Marketing and Business Development: Lessons to Learn
Wed, 23 Oct 2024 17:00 - 19:00
Hosts: Ropes & Gray, 60 Ludgate Hill, London, EC4M 7AW
LIMITED VIRTUAL PLACES AVAILABLE
In this insightful workshop with Andy Robinson, Head of Sales, Simmons & Simmons together with Ben Kent, Managing Director, Meridian West we will delve into the unique ways in which law, accounting and consultancy firms approach marketing and business development, and compare these strategies with those employed in other sectors (in particular, B2B technology, financial services, and PE).
The goal is to identify potential lessons that can be applied across industries to foster growth and success.
Join us for this enlightening workshop as we dissect these critical aspects of business development and marketing, with the aim of crosspollinating ideas and strategies across sectors.
Winning the Battle of Intelligent Brands: How Marketing & Business Development Can Deliver Growth in the AI Economy
Wed, 06 Nov 2024 08:30 - 10:15
Venue: If you are interested in hosting complimentary places are available
This is a senior level breakfast roundtable suitable for those interested in seizing growth opportunities presented by AI-related advisory in an accelerated world.
The AI economy presents unprecedented growth opportunities for professional services firms as clients adapt to new technologies, business models, regulations and ways of working. The only inevitable thing is change.
While Professional Services firms wrestle with their own operational and delivery transformation, how can you ensure your firm is fast to market in seizing the growth opportunities presented by AI-related advisory in this accelerated world?
Masterclass: Supercharge your Client Listening
Thu, 07 Nov 2024 09:00 - 12:30
Venue: Online Only
ONLINE ONLY
The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.
Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.
During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.
This masterclass is aimed at any professional who is involved in conducting client interviews.