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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2021 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

How to drive cultural change - The role of BD and the skills you need

How to drive cultural change - The role of BD and the skills you need

28 Apr 2021 12:00 - 13:00

Webinar Host: White & Case LLP

In this workshop we will be looking at changes currently affecting law firms, from technology through to strategic expansion plans through to media grabbing headlines around the #metoo movement and what role the BD function plays within that.

These factors are fundamentally influencing the way that we interact both internally but also with our clients.

As BD professionals, what skills do we need to facilitate and support the business and how can we influence the direction of travel through developing a strong voice at the "partner" table?

Talking Heads Never let a good crisis go to waste

Talking Heads: Never let a good crisis go to waste

30 Apr 2021 09:00 - 10:00

Host: Myddleton Communications

This is a senior roundtable discussion so please come prepared with your own questions, as the presenters will endeavour to approach this as an interactive discussion.

"Never let a good crisis go to waste". The origins of the quote are unclear, but there is speculation that Winston Churchill said it at a meeting with Stalin and Roosevelt. 

As we hopefully come out of lockdown, we have a unique opportunity to learn from our experiences and transform our practices to be match fit for the post-Covid world. 

This month’s Talking Heads  are Paul Smith and Philip Rodney , respectively the former chairs of Eversheds Sutherland and Burness Paull who will discuss a number of topics including.....

How data  can help firms culturally align with client organisations

How data can help firms culturally align with client organisations

15 Jun 2021 12:00 - 13:00

Webinar Host: LexisNexis

GC’s are increasingly adopting a structured approach to legal operations and their decision making processes. This represents a significant cultural shift in the way firms are working, which in turn places demands on their external advisors to culturally align and even mirror their ethos and approach to business. 

Based on a recent study nearly 60% of clients are now preferring tech led to service-based solutions and felt not enough was being done by their advisory firms to have a more collaborative approach to help meet their needs.

To tackle this shift, we need to proactively manage client expectations and to intuitively facilitate a continuous process of cultural transformation in step with that of our clients. 



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