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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.


Forthcoming Events


We are continually working on our 2024 calendar and are adding to it as we go along to keep topics relevant. Keep watching!

All our face to face meetings can be live streamed from the venue to enable those further afield to continue to attend on a virtual basis. Places available upon request.

We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.

Please contact for further information or if you are interested in presenting or hosting a seminar.

 May 2024 
Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Thu, 23 May 2024 09:30 - 17:00 

Online Host: Cambridge Marketing College


Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"


Mastering the Art of Risk in BD & Marketing: Building resilience and seizing opportunities

Tue, 04 Jun 2024 12:30 - 14:15 

Venue: TBC: If you are interested in hosting face to face then please contact us

Limited virtual places available on request

During this informative and interactive Masterclass we will explore the different ways of navigating what risk-adjusted BD & marketing looks like, how to balance risk and opportunity for better decision making, and importantly how to build a more resilient BD & marketing team equipped with the tools and techniques for success.

Starting off with a recap of what risk is, we’ll delve into the key types and their relevance to marketing and business development. Looking into firm, team and individual risk appetite, attendees will discover the tools and techniques to gauge risk tolerance for individuals and each participant will receive a personalised risk attitude assessment.

Keeping Business Development at the heart of our approach, Ruth Napier of R Napier Consulting will also cover....


Using AI to accelerate key client programmes

Wed, 05 Jun 2024 09:00 - 10:15 

Venue: TBC: If you are interested in hosting face to face then please contact us

This is a senior level breakfast roundtable suitable for those leading key client programmes and who wish to make a genuine change in your own organisation.  

We are all well aware that AI has the potential to improve customer experience, boost operational efficiency, and increase profitability in professional services. But where can we put it to best use in our key client programmes? 

To use AI effectively, it is important to consider how it fits into your overall strategy and business goals and, if we are to place our trust in AI to grow key client relationships, we need to trust AI itself. 

In a wide-ranging discussion, we will look at where growth should come from and explore how we can use AI to impact the five levers that differentiate leaders.


Mastering AI & Metaverse Marketing

Tue, 11 Jun 2024 09:30 - 17:00 

Online Host: Cambridge Marketing College


Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 17 Jun 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guests this week will be Marion Baker and Suzanne Jacobs, Founders, Balint Legal

" Power up with CX2.0 - community solutions to individual challenges"


Managing to Lead series: Culture as a Development Tool

Wed, 19 Jun 2024 12:30 - 14:30 

Venue: TBC: If you are interested in hosting face to face then please contact us

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

In this “fireside chat” Senior BD Manager, A isling Ridge and Partner, Clare Quinn-Waters will discuss the rapid growth of FRP Advisory since its inception in 2010 (including being Aim listed 4 years ago) and what this growth has meant for the firm’s approach to BD and the re-shaping of the skills required of team members.

They will also discuss the importance of managing a culture to retain the things that have made the firm so successful, while adapting to the needs of an ever changing internal and external landscape and the part each individual is expected to play

Delivering Digital ROI

Delivering Digital ROI

Thu, 20 Jun 2024 12:30 - 14:00 

Webinar Host: TBD Marketing

Online Only 

Join us for a panel discussion led by Simon Marshall of TBD Marketing , featuring four top digital marketing leads from leading UK and international law firms, Matt Stevens , Global Director Digital Marketing, Dentons , Bram Vanoirbeek , Head of Brand & Digital, CMS  together with Sam Taylor , Head of Clients Data and Digital Marketing, Kingsley Napley .

This session promises to delve deep into the evolving landscape of digital marketing within the legal sector, challenging existing perceptions and exploring innovative approaches to return on investment (ROI) and return on content (ROC).

In this session our panellists will be covering:

Industry perceptions

Is digital marketing viewed merely as a shopfront, or does it hold a more strategic position? How do you approach changing perception?

Beyond paid social

Moving the ROI conversation away from solely paid initiatives to encompass broader digital activities.

Content governance

Best practices for managing content effectively across digital platforms to ensure compliance, relevance, and engagement.

The PSMG Full Day London Summit  - Change is inevitable - How you prepare for it is not

The PSMG Full Day London Summit - "Change is inevitable - How you prepare for it is not"

Wed, 26 Jun 2024 08:00 - 17:30 

Venue: One Moorgate Place, London, EC2R 6EA

"Change is inevitable - How you prepare for it is not"

Don't become obsolete. Be the change you want to see!

Keeping Marketing and Business Development at the heart of transformation is essential. But how do we change the relationships between our partners, clients and peers to fuel success, increase growth, and cement our professional standing? We start by leading and informing that change. Because without it, becoming obsolete is perhaps our greatest threat.

Have you booked your place yet?

We are delighted to announce our three keynote speakers and Chair are:

Alexander Liddle, Sales Director EMEA, PwC

Mark Stephens, CBE, Partner, Howard Kennedy

Clive Garfield, Executive Director, A&O Consulting

We have an unexpected speaking opportunity available and one remaining sponsorship. Please email for further information.

We are delighted to welcome back Eventogy, Gittings Global, Man Bites Dog and Client Talk as conference sponsors together with Intapp, TBD Marketing, Harbor and Meridian West. A huge thank you to all.

Content, speakers and workshops can be found in more detailhere

Masterclass Supercharge your Client Listening

Masterclass: Supercharge your Client Listening

Thu, 07 Nov 2024 09:00 - 12:30 

Venue: Online Only


The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason  of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews.

EmpowerHer  A programme for senior women in professional services

EmpowerHer – A programme for senior women in professional services

Fri, 10 Jan 2025

Venue: Central London


Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

  • 4 face-to-face peer group coaching sessions
  • 1 individual coaching session
  • The opportunity to shape the sessions based on what the cohort is struggling with most
  • A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places with a special early bird rate until 30th November 2024

Come and join us and unlock the power within!


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