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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2018 Calendar of Events

03 Dec 2018 - 31 Jan 2019 

We are now working on our 2019 calendar and will be continually adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

We look forward to you joining us at what will be a very packed calendar in 2019 as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.


What the global C-suite want from thought leadership

17 Jan 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

As part of Grist’s new research programme on the value of thought leadership, we are pleased to announce the second in the series of events with Grist during the coming year. Each seminar is stand alone.

Committed to helping clients develop closer relationships with their clients, Andy Rogerson, co-founder of thought leadership and content marketing agency, Grist, will discuss the findings from their major new research programme entitled “The value of thought leadership”.

Join a select group of your peers for a dynamic discussion of the findings together with an open and honest dialogue around what marketing leaders in the UK’s top professional services firms could do to better to engage with the C-suite.

Nudging clients to make the right decisions

Nudging clients to make the right decisions!

23 Jan 2019 16:30 - 18:30

Venue: Clifford Chance LLP, 10 Upper Bank Street, London E14 5JJ

Behavioural economics posits that all behaviour, including in professional services, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia.

In this session you will learn the fundamentals of behavioural economics and how to apply its techniques to help influence clients to make the right decisions.

You will also learn new ways to negotiate, influence and engage.


There is nothing permanent except change - how to create & deliver a global BD strategy for your firm

14 Feb 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Have you ever asked yourself

  • Do I really need to create a global strategy for my firm?
  • Should I rather be focussing on ‘small wins’ and leave ‘big picture’ for the CEO (if you have one)?
  • Maybe I should deliver both at the same time?

This lunchtime seminar will provide you with the answers, key tools, case studies and scenarios on how to create, implement and deliver a global strategy for your firm. 


An evidence-based health check for your client and market strategy

26 Feb 2019 12:00 - 14:00

Venue: London TBC - Complimentary places for the host firm

Each year Meridian West undertakes a snapshot survey of senior buyers of accountancy, legal and consultancy services. This interactive event will showcase highlights from Meridian West's 2018 research covering 800 CFOs, CEOs, and General Counsel of UK businesses.

It will help marketing and business development professionals to better understand the professional services buying landscape.

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

20 Mar 2019 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

We stand on the brink of a technological revolution that will fundamentally alter the way we work, live and relate to each another. 

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business. Indeed, across all sectors, there is clear evidence the technologies that underpin the Fourth Industrial Revolution are having a major impact on the professions.

The 23rd annual PSMG Conference will take this subject as its centrepiece, exploring key topics, strategies and shared knowledge to enable business leaders – and those whose vital role it is to provide counsel and support to them – to have a deep and developed understanding of Industry 4.0 and what we all need to know to maintain growth and maximise success.

For us working in professional services the challenges are as marked and, in certain ways, more complex but, as we know, challenges can often bring us opportunities.

Conference Chairperson and afternoon keynote   

Imminent announcement

Morning Keynotes    

Mike Hobday, Vice President and General Manager IBM Automation (Europe)

Matt Meckes and Quentin Ellis, Directors, Cohaesus

We are delighted to announce that our mainline sponsors for the 2019 PSMG Annual Conference is Fullscope an Alithya company in the UK , a world leader in strategy and digital technology. Huge thanks go to everyone at Alithya for their tremendous support. Why not join them at their dedicated conference workshop?   

Yet again, our huge thanks go to Concep, one of our exclusive sponsors for the 2019 Annual Conference, for their tremendous support. The PSMG Conference App, as always, is very generously being provided by Concep. Thank you!

We are delighted to welcome back Media Sterling with their partners Templafy to the PSMG Annual Conference and would like to thank them for their huge support in sponsoring the lunchtime reception. Always a pleasure. Why not visit them in our Exhibition Hall to find out more!