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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2020 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

Podcasts and the Law

Podcasts and the Law

09 Jul 2020 12:00 - 13:00

WEBINAR Host: Earshot Strategies

The content for this seminar is suitable across the professions and not just legal!

Justice may be blind but you need to make your legal voice heard to cut through all the noise and to reach your clients. If you don’t, someone else will!

In a tough business environment service-providers need more than ever to be recognised and trusted and podcasts are proven to be more effective than many other tools.  Used in the right way, podcasts are a cost-efficient and potent tool for professional services in securing new business as well as reinforcing established relationships.

As more people than ever turn on to podcasts, an increasing number of companies, from law firms to banks, are creating their own programmes to speak directly to clients, generating goodwill and business development opportunities in the process.

Join us to find out more about what podcasts can do, and what is involved in starting one for your organisation.

Please click on "Find out/Read more" for booking procedure and T&C's.

Is marketing making a difference or am I simply howling at the moon

Is marketing making a difference or am I simply howling at the moon?

14 Jul 2020 15:00 - 16:00

WEBINAR Host: Tikit

We all know the purpose of marketing activity, it’s to drive more business to the firm and retain the business you have. The fundamental measure of success for marketing is the acquisition of new clients or new instructions from existing clients. The link between activity at one end and cash at the other is, unfortunately, somewhat murky.

In this webinar Simon Elven of Tikit and Paul Catchpole of Introhive suggest some additional metrics that could be used as an indication of increasing engagement and to identify what marketing activity is really working by driving your prospects on the journey towards becoming a client.

Please click on "Find out/Read more" for booking procedure and T&C's.


The business case for DampI in Law

The business case for D&I in Law

15 Jul 2020 12:00 - 13:00

WEBINAR Host: Client Talk

Find out why embracing diversity is no longer a nice-to-have but the key to creating smarter firms.

Clients are setting the agenda and demanding that firms take diversity seriously. Winning new clients is just one reason why diversity is making its’ way into the boardroom.

During this webinar we will explore how embracing diversity, and in particular diverse thinking, can help all firms flourish.

We will highlight why D&I is no longer a nice-to-have for many firms. It is key to staying ahead of the pack!

Please click on "Find out/Read more" for booking procedure and T&C's.

Mental Well-being How do we ensure lasting change

Mental Well-being: "How do we ensure lasting change?"

21 Jul 2020 10:00 - 11:00

WEBINAR Host: Herbert Smith Freehills

Mental well-being has rightly soared up the business agenda as many leadership teams react to the current crisis.  As we look to the future, we ask: "How do we ensure lasting change?" 

Herbert Smith Freehills launched its first global mental health strategy Thrive in October 2019, following a long-standing commitment to mental health in the firm and the broader legal profession.

Its award-winning Mental Health Champions programme exists across all regions and has close to 500 trained volunteers.

In this seminar Paul McKeating and Matthew Clements of Herbert Smith Freehills will discuss how the firm's proactive approach to mental well-being is combining accessible support, cultural change and sustainable ways of working, for both lawyers and business services professionals alike.

Please click on "Find out/Read more" for booking procedure and T&C's.

Building Relationships amp Influencing Behaviour  A PSMGCourageous Co full day Masterclass

Building Relationships & Influencing Behaviour: A PSMG/Courageous Co., full day Masterclass

01 Sep 2020 - 30 Sep 2020 09:00 - 17:30

Venue: London TBC. Host firm receives complimentary places

This is a one-day programme to support Marketing and Business Development Managers.

We are currently working on a date with Michelle Elstein and Andi Stapleton we can offer you in September. This has been postponed from 29th April 2020


As BD and Marketing professionals, we want to create value for our firms. In order to be effective in achieving this, we must engage partners to execute on initiatives; whether this be in support of specific clients or campaigns or trying something new. It can be a real challenge to have to ‘persuade’ partners to get involved and there is a whole myriad of reasons for this. In the end, we often find ourselves frustrated with the pace of change and progress. 

There are three things at play here which we address during this one-day programme:

  • How to build effective relationships once you understand the partner mindset
  • How to influence their perception of you
  • Managing expectations and communication to engage partners in BD

There is no option to stop trying to effect change and introduce new ideas that are aimed at influencing clients to choose your firm over others. So, there has to be a change to the way we go about engaging them in things they perhaps are less inclined to do.

Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

22 Sep 2020 - 23 Sep 2020 08:00 - 17:00

Venue: Curtis, Mallet-Prevost, Colt & Mosle LLP, 99 Gresham Street, London, EC2V 7NG

By popular demand, we are delighted to welcome back Positive Pricing in 2020 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture - POSTPONED FROM 2020

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture" - POSTPONED FROM 2020!

24 Mar 2021 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

How can we, in marketing and business development, be instrumental in driving the direction of cultural change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the fast paced changes affecting our sector.

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.



We are delighted to announce that our mainline sponsor for the 2020 PSMG Annual Conference is Tikit. Huge thanks go to everyone at Tikit for their tremendous support. Why not join them at their dedicated conference workshop and at their stand in the Exhibition Hall?   


Yet again, our huge thanks go to all our sponsors.  We are delighted to be working with all their teams, yet again.


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