Presenter: Michael Dunn, Managing Partner, MYKD (until recently Global Design Director at Norton Rose Fulbright

Registration, networking and lunch at 12.30pm with a speaker start of 1pm to approx. 2.15/2.30pm

How it runs

• 12.30: a short argument on why AI output goes wrong in client documents, and why it isn't the tool's fault.
• 12.45: each delegate scores their own firm on their phone with a short BD version of my Brand System Pulse. We share results round the table and talk through what each stage costs a BD team and what the next stage opens up.
• 13.15: a live demonstration. The same AI tool and the same brief go into two templates: a typical firm template and one built to be machine readable. The difference is plain to see.
• 13.35: five habits BD teams can adopt without a budget request.
• 13.55: open conversation until you call time.

Event price: £160 + VAT 

Members receive a 50% saving on the full price and pay £80 + VAT          

To register for a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745        

Terms of Booking and Cancellation Policy    

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.