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Past Events

 
 

Take a look at what we've been up to...

 

Below are all the fabulous events we have run in the past year with some of the most informed and inspired voices in professional services. The content they so readily shared was of the highest calibre as they joined us and our members to share their insights, opinions, comments and stimulated thought-provoking debates.

 
 
All you need to know about Client listening

All you need to know about Client listening

Tue, 18 Jan 2022 12:00 - 13:30 

Webinar Host: Meridian West

LAST CHANCE TO BOOK!

Due to ongoing government guidelines this seminar will transfer to online - please note the revised timings

PSMG would like to invite you to join us on Tuesday 18th January 2022 when Ben Kent, Silvia Grigoroiu and Jonathan Litterick of Meridian West present “All you need to know about Client listening''.

Most professional firms are reasonably good at gathering feedback data on their clients. Those who discover and respond to client needs quickly have a competitive advantage, but client listening programmes can fail to communicate and improve the frustrations and experiences of clients.

Meridian West is presenting best practice in using technology to capture and analyse data, to deliver feedback intelligence, and deliver a best-in-class client experience.

In this interactive session we will provide a practical guide to developing a client listening programme, including:

Please click on "find out/read more" for booking procedure

 
How to use technology to power client feedback programmes

How to use technology to power client feedback programmes

Thu, 20 Jan 2022 12:00 - 13:30 

Virtual Seminar

LAST CHANCE TO BOOK!

Due to ongoing government guidelines this seminar will transfer to online - please note the revised timings

Relationships are the lifeblood of professional services firms and getting feedback from clients should be central to all marketing efforts. Most firms do have either a formal client feedback programme or are in the habit of gathering ad hoc data at critical points in their journey.

Getting feedback from clients has risen in importance with Covid. The situation for clients is constantly changing and what they need from their advisors is in constant flux. It has never been as important to make sense of this qualitative data fast. However, this has been something that firms have in the past struggled with, and as programmes grow it becomes increasingly difficult to read across data sets.

Please click on "find out/read more" for booking procedure

 
Marketing amp Sustainability How to Future-proof your Brand - Two-part webinar series for Spring 2022

Marketing & Sustainability: How to Future-proof your Brand’ - Two-part webinar series for Spring 2022

Tue, 01 Mar 2022 12:00 - 13:00 

Webinar Host: Cambridge Marketing College

PSMG’s Annual Conference 2022 is on the opportunity and obligation for professional services from the Environmental, Social and Governance (ESG) movement.

In the run up to the conference we are running a two-part webinar series on Marketing and Sustainability and how you can use ESG issues to future-proof your brand.

We will explore how firms and their marketing and BD professionals can embrace ESG and sustainability, avoid ‘greenwash’ and build a more sustainable brand.

Webinar 1: Embrace Sustainability: Avoid ‘Greenwash’

 
Harness the power of your thought leadership A strategy for creating great campaigns for beginners

Harness the power of your thought leadership. A strategy for creating great campaigns for beginners

Wed, 02 Mar 2022 12:00 - 14:00 

Venue: Norton Rose Fulbright, 3 More London Riverside, London SE1 2AQ

LAST CHANCE TO BOOK!

This is a face-to-face event with live streaming available.

In professional services, being up to date with the market gaps and challenges is key. Thought leadership campaigns can help businesses to stay on top of the information, by gathering first-hand information from their clients and prospects.

Using the correct strategies can help you become an influencer in the space.

During this session, we will explore a few Meridian West case studies and uncover tips for starting your thought leadership journey in an effective way.

 
Talking Heads Celebrating International Womens Day Why dont we have gender parity at the top

Talking Heads: Celebrating International Women’s Day! Why don't we have gender parity at the top?

Thu, 10 Mar 2022 09:00 - 10:00 

Webinar: This event is now fully online.

LAST CHANCE TO BOOK!

This is a senior roundtable breakfast for Director/Partner level and by Invitation only!

This is now a virtual event

City Law alumnus Claire Rason has been working on a less-than-typical diversity experiment. She set out to find out whether, if she hadn't quit the law in 2005, she would have made partner. The results were surprising.

Claire is joined by diversity consultant Chico Chakravorty and other special guest speakers as we explore and discuss her findings.

You don't have to be female to celebrate International Women's Day or to take part. We would be delighted to welcome everyone irrespective of gender. Please come along and join in the conversation.

All attendees will be among the first to receive a copy of Claire's comprehensive report.

 

The PSMG Full Day London Summit - "The Environmental, Social and Governance Movement”

Wed, 27 Apr 2022 08:00 - 17:30 

Venue: One America Square Conference Centre, 17, One Crosswall, America Square, London EC3N 2LB

Some workshops are now at capacity!

The Environmental, Social and Governance Movement

An Opportunity AND an obligation

What does it mean for professional services providers?

And what does it mean for Marketing and Business Development Professionals?

“Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it… because it is good for our business”

Niall Fitzgerald, former CEO, Unilever

Environmental, social and governance (ESG) issues should be top concerns of all corporate management and boards.

There was a time when a public stance on ESG issues was a public relations tactic. However, in today's rapidly changing business climate, attention to ESG issues is becoming critical to long-term competitive success.

In this new environment all company performance is being assessed through an ESG lens and professional services firms are not immune to this.

Evidence shows that properly integrated ESG policies widen a firm’s competitive reach compared to other industry players. Those who take steps to improve labour conditions, enhance the diversity of their teams, invest in their communities, and adopt sustainable environmental practices and policies will strengthen their brand and their client offering.

People are interested in the “citizenship” of a brand, and whether it is doing the right things societally, economically and environmentally.

Organisations that recognize the importance of adapting to changing socio-economic and environmental conditions are better able to identify strategic opportunities and meet competitive challenges.

We must, therefore, reconnect company success with societal progress. Shared value is not social responsibility or even sustainability. It is a new way to achieve economic success. It is not on the outer edge of what we do but rather at the centre.

Those who are truly committed to executing ESG policies, practices and programmes ensure ESG is a senior management priority of the CEO and general counsel, and increasingly tie compensation to ESG metrics.

They voluntarily report ESG goals, and progress towards meeting them, to all stakeholders via the annual CEO letter, annual reports, internal corporate communications, and/or annual sustainability reports.

Increasingly they are demanding their suppliers and vendors – including their professional advisors, act in the same way.

It is no longer enough to talk the talk.

We in Business Development and Marketing must be integral to the fast-paced changes affecting our sector and our client industries.

OUR PROUD SPONSORS

We are delighted to announce that Man Bites Dog, Passle, Mediasterling, Ceros, Meridian West, Client Talk, Gittings Global, MyCustomerLens and Eventogy are among o ur sponsors for our 2022 ESG Summit.

Huge thanks go to everyone for their tremendous support. Why not join them at their dedicated workshops and discussions throughout the day.

 
Marketing amp Sustainability How to Future-proof your Brand - Two-part webinar series Spring 2022

Marketing & Sustainability: How to Future-proof your Brand - Two-part webinar series Spring 2022

Thu, 05 May 2022 12:00 - 13:00 

Webinar Host: Cambridge Marketing College

Webinar 2: Building a More Sustainable Brand

PSMG’s Annual Conference 2022 was on the opportunity and obligation for professional services from the Environmental, Social and Governance (ESG) movement.

In the run up to and after the PSMG ESG Summit we are running a two-part webinar series on Marketing and Sustainability and how you can use ESG issues to future-proof your brand.

We will explore how firms and their marketing and BD professionals can embrace ESG and sustainability, avoid ‘greenwash’ and build a more sustainable brand.

We will also bring into this second webinar some key messages and highlights from the PSMG conference last week and explore further what that event taught us about the opportunity and obligation for professional services from the Environmental, Social and Governance (ESG) movement.

Attendance at Part 1 was not necessary to join this session.

 
Managing to Lead Series Aligning with your Firms Strategy

Managing to Lead Series: Aligning with your Firm’s Strategy

Tue, 10 May 2022 12:00 - 14:00 

Venue: Charles Russell Speechlys LLP, 5 Fleet Place, London EC4M 7RD

This is a face-to-face event with virtual attendance available

Each delegate will receive an e-copy of Dominic Ayres Book

"How to advance Your Career in Professional Services Marketing: Be More Purposeful and Strategic with Your Career Direction"

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

In our first meeting of 2022 we will look at how firms and their marketing functions have never been more essential than they are right now. The professional services industry continues to focus on creating client value to sustain long-term growth, whilst the market continues to be aggressively competitive, requiring you to identify the correct areas to focus on to position your firm to be relevant to your clients.

To position your firm for maximum growth now and in the future, you will need to approach your work and career strategically. You must look beyond the specifics of any initiative you are tasked with within your role and take time to learn how that particular project aligns with the firm's growth strategy.

 
Passle Insiders Club How to start your own Podcast

Passle Insiders Club: How to start your own Podcast

Thu, 12 May 2022 12:00 - 14:00 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

This is a face-to-face event with virtual attendance available

We are delighted to be collaborating with Passle in bringing their "Insiders Club" to the wider PSMG community and we look forward to you joining us.

As we are sure you are aware, Podcasts are an effective way to share expert insights with your clients, colleagues and prospects in an easily digestible format.

Not only that, they provide fresh content for your website and social media channels, demonstrating thought leadership in your subject area, building trust with your audience and helping grow your digital presence. But, how do you start your own podcast?

 
Its the final countdown

It’s the final countdown

Thu, 19 May 2022 12:30 - 14:00 

WEBINAR Host: Nisus Consulting

LAST CHANCE TO BOOK!

This is a virtual attendance event

Having just launched the second edition of the award winning “Strategic Tendering for Professional Services, Win More, Lose Less”, Matthew Fuller and Tim Nightingale will focus on the art of the pitch presentation - the final countdown.

This is an area where the stories are legendary of firms not only dropping the ball but also managing to snatch defeat from the jaws of victory.

The pitch presentation (online or face to face) is all about building empathy and closing the sale, so getting it right requires time and investment, two things that too many firms neglect.

Delegates attending this seminar can receive a copy of their book at a concessionary rate. It is available in hardback or digital. This is an invaluable reference point if you think your firm needs to up its game in order to win more and lose less.

 
Closing the gap between brand promises and client reality

Closing the gap between brand promises and client reality

Thu, 26 May 2022 12:30 - 14:00 

Webinar Host: MyCustomerLens

This is now an online only event

Jeff Bezos famously described a brand as "what people say about you when you're not in the room"

So do you know what your clients are saying about you? And how well do their words and experiences align with the promises you're making with sales and marketing?

Now more than ever, minimising the gap between brand promises and client reality is central to future success and growth. But that can only happen when fee-earners and commercial teams are on the same page.

In this webinar, Paul Roberts of MyCustomerLens will talk about how firms can:

  • Measure the impact of their brand promises
  • Discover what's driving any gaps between promises and reality
  • Benchmark how gaps, and their underlying drivers, vary across sectors or service lines
 
Masterclass Coaching for success - how to get comfortable presenting

Masterclass: Coaching for success - how to get comfortable presenting

Wed, 15 Jun 2022 08:30 - 12:00 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

This is an in person or virtual attendance 1/2 day Masterclass for you or members of your team.

Presenting is something that many people fear and shy away from. Notwithstanding, it often forms an important part of our roles.

Whilst we might not volunteer, nor need, to stand up and speak in front of hundreds of people, we might need to present our conclusions to the board or management committee, or make a presentation to our team to get buy-in for a change of direction.

Perhaps we need to stand up and introduce other professionals/experts at the meetings we run or help to coach fee earners or members of our team in this task.

Presentation skills matter and this training aims to give you some tools and techniques to banish the nerves and make your presentations better.

 
G + L  C

G + L = C

Thu, 23 Jun 2022 12:00 - 13:00 

Webinar Host: Myddleton Communications

LAST CHANCE TO BOOK!

Grammar + language = communication

What are the “trade” tools journalists use – and why do they matter? Does your firm have a style guide and, if so, is it reviewed regularly? And are those all-important pitch documents as pristine in grammatical presentation as they are in content?

The impression we create and the perceptions we instil are informed by our use of language, even with the “shortcuts” of social media, What’s App and messaging platforms. In a world of complexity, plain English is more important than ever.

In this interactive conversation, communications consultant and editor, David Leck, and freelance writer, Sandra Smith, discuss the importance of language and grammar while offering practical guidance in eliminating unnecessary words/phrases, clarity of communication and consistency of style.

 
Navigating The Sustainability Curve The New Impact Model for Professional Services Firms Marketing amp Business Development

Navigating The Sustainability Curve: The New Impact Model for Professional Services Firms Marketing & Business Development

Tue, 28 Jun 2022 12:30 - 14:00 

Venue: This is now a webinar event

This is now a virtual attendance only event!

The transition to net zero carbon emissions is the challenge of our lifetime. With ESG top of the corporate agenda, the role of professional advisors has never been more critical for business, humanity and the planet.

But tackling your own carbon footprint is just the beginning. How can you steer your firm’s journey from a sustainable firm to a sustainability firm – maximising your positive impact by enabling your clients to accelerate their net zero transition.

And what is the role of marketing and business development in leading change?

 
The rise of S in ESG

The rise of ‘S’ in ESG

Wed, 06 Jul 2022 12:00 - 14:00 

Venue: Katten Muchin Rosenman UK LLP, Paternoster House, 65 St. Paul's Churchyard, London EC4M 8AB

BOOKINGS TO CLOSE SHORTLY!

This is an in person or virtual attendance event

Societal issues continue to gain wide attention. With mass movements and more recently, the pandemic, highlighting longstanding social disparities.

In this interactive workshop, Neil Pearson and Surjit Deuer will discuss what is driving the need for social change and how these are becoming an important element of the corporate story.

As well as sharing their own journey on embedding the ‘S’ of ESG, there will be an opportunity to explore how marketing and BD professionals can inform, influence and impact ESG strategies.

 
Podcasts Coming of age for businesses

Podcasts: Coming of age for businesses

Tue, 13 Sep 2022 12:00 - 13:45 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

This is an in person or virtual attendance event

Podcasts have experienced meteoric growth over the past few years. Almost one in three people in the UK now listen to a podcast on a regular basis.

But how can they be used by businesses?

Richard Miron is in a good position to answer this question. He founded and runs a podcast consultancy whose clients include multi-national companies, international organizations and national institutions.

Richard came to podcasting after a long career as a journalist with the BBC, and later as a senior communications official with the UN and World Bank.

 
Talking Heads Creating a win-win in-houseprivate practice relationship

Talking Heads: Creating a win-win in-house/private practice relationship

Tue, 20 Sep 2022 08:30 - 10:00 

Venue: Weightmans, The Hallmark, 105 Fenchurch Street, London EC3M 5JG

This is a senior roundtable breakfast for Director/Partner level and by Invitation only!

Face to face or virtual attendance available

The work of the O Shaped Lawyer has highlighted misalignment between in-house legal functions and their external providers which, if addressed, could create sustainable win-win relationships. Through a series of pilots, and its ongoing work with GCs and law firms, O Shaped has demonstrated how these critical relationships can be improved, for the benefit both of the law firms, in-house teams and, most importantly, the businesses they advise.

In this session, an experienced panel of GCs and Business Development Leaders will discuss how to create stronger and mutually beneficial relationships between law firms and their clients. In particular, the discussion will look at……..

 
MampBD data analytics What is it and how can we do it better

M&BD data analytics: What is it and how can we do it better?

Thu, 29 Sep 2022 17:00 - 18:45 

Venue: Simmons & Simmons, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This is an evening event with networking drinks

Virtual attendance is also available

Data analytics is on every law firm M&BD leader’s agenda but making the most of the intel on hand is easier said than done.

Are you capturing the data that matters and using it to answer the questions that make a difference?

Most data available and the corresponding analytics dashboards are looking at the past – showing trends or patterns already behind us. Law firms also don’t have the luxury of huge databases, like FMCG brands do – meaning that any conclusions are based on only a small sample.

In an economic environment with few constants these mean that predictive analytics is extremely difficult.

That doesn’t make data analytics any less relevant – it means that we need to get smarter about it.

 
Masterclass Supercharge your Client Listening

Masterclass: Supercharge your Client Listening

Tue, 04 Oct 2022 08:30 - 12:00 

Venue: Shepherd & Wedderburn LLP, 1 Exchange Crescent, Edinburgh, EH3 8UL

You can join attend in person OR online so you can still join us from afar!

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason will focus on the art of gathering feedback and will provide tools and techniques to en hance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews.

 
FREE SEMINAR How far have we come since the last Profile of the Profession and where next

FREE SEMINAR: How far have we come since the last Profile of the Profession and where next?

Tue, 04 Oct 2022 13:00 - 14:45 

Venue: Shepherd & Wedderburn LLP, 1 Exchange Crescent, Edinburgh, EH3 8UL

FREE FOR NON-MEMBERS TOO.

This is an in-person event AND online so you can still join us from afar!

Rob Marrs, Head of Equality & Diversity at the Law Society of Scotland has been working hard to help create a more inclusive profession.

In this seminar Rob will share an overview of the work that has been undertaken in recent years on equality and diversity in the legal profession; an analysis of the challenges that are still to be faced; and some thoughts about what comes next.

The session will be chaired by HSF alumnus and founder of Client Talk, Claire Rason. Claire published a less than typical diversity study this year and she will be exploring some of the themes raised with Rob.

See next page for more!

 
Are you ready to give a Hybrid Presentation

Are you ready to give a Hybrid Presentation?

Thu, 20 Oct 2022 12:30 - 13:45 

Venue: Webinar

LAST CHANCE TO BOOK!

This is changed to online only

It is highly likely that you will have to deliver a presentation soon where some of your audience are in the room with you, while the rest of your audience are attending remotely.

Welcome to the new world of Hybrid Presentations – are you ready?

Delivering a high-quality hybrid presentation is a different skill – very few people are trained in it. As a result, many speakers get it wrong and alienate both audiences.

However, if you get it right you can stand out and create a raft of opportunities to build in-person relations as you always did, while spreading the message of your business to a far wider audience at the same time.

A speaker who gets this right will impress both the physical and virtual audience, and the potential rewards will be significant.

 
How to maximise the value and impact of your firms social initiatives

How to maximise the value and impact of your firm's social initiatives

Tue, 08 Nov 2022 12:00 - 14:00 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

Please note change of date due to rail strike
You can still attend in person or online.

We often hear about professional services firms' social impact and sustainability programmes - but too often - such programmes fail to leverage the highest and best skills of their profession.

What can firms do in their communities to have the greatest impact, using the skills of their profession to maximize social value?

And how can you, as marketing and BD professionals, support your firm in these initiatives and move from transactional to transformational.

 
Future Thinking Thought Leadership to help your clients navigate the Next Economy

Future Thinking: Thought Leadership to help your clients navigate the Next Economy

Thu, 24 Nov 2022 12:00 - 14:00 

Venue: Mayer Brown International LLP, 201 Bishopsgate, London EC2M 3AF

You can attend in person or online

In the Age of Uncertainty, clients want to know what’s next.

Many will look to visionary advisors to bring the clarity and direction needed - but do you have compelling future thinking to share?

With clients judging your organisation’s capability and innovation on the quality of your thought leadership, do you have what it takes to carve out a leadership position in the next economy?

How do you go about envisaging and navigating the next economy? And defining your firm’s role in it?

Thought leadership is the smart growth strategy to succeed in a world of continuous accelerated change.

 
Managing to Lead Series How to build unite and develop the right team

Managing to Lead Series: How to build, unite and develop the right team

Tue, 06 Dec 2022 12:30 - 14:00 

Venue: Clifford Chance, 10 Upper Bank Street, London E14 5JJ

LAST CHANCE TO BOOK

Due to winter bugs this is now ONLINE only!

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

Building, uniting and developing the right team for the right job is no easy task!

Collaboration has long been a buzz word within law firms and other professional services and something we all recognise is a key to success.

But, actually achieving it and bringing together the right people is sometimes harder than it should be.

Whether you are trying to bring together people from across your business to work on a project, unite teams or recruit new people, the first critical action is to identify purpose.

 
Members FREE Webinar Totums Marketing amp BD Rising Star Award

Members FREE Webinar: Totum’s Marketing & BD Rising Star Award

Thu, 12 Jan 2023 12:30 - 13:15 

Webinar Host: Totum

Online Only!

Totum’s Marketing & BD Rising Star award launched in 2021, with the focus of celebrating and recognising up-and-coming talent in marketing and business development (M&BD) in professional services. Totum was delighted by the outstanding response and the exceptional standard of the nominations and so look forward to this year’s Rising Star Awards.

In this member’s free webinar Totum’s specialist M&BD Recruitment Manager, Joanna Milne will focus on what is a Totum Rising Star, how to enter, who can nominate, what the judges are looking for and much more.

You will also hear from the award’s first winner Amanda Birch , her career experience and the impact winning the Totum Rising Star award has had on her career.

  • There will also be a Q&A segment, so please, prepare to ask away!
  • This webinar is for both up-and-coming talent who would like to be nominated as well as for managers.
 
Managing to Lead Series How to drive strategic transformation within your firm

Managing to Lead Series: How to drive strategic transformation within your firm

Thu, 19 Jan 2023 12:00 - 14:00 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!
You can attend in person or online

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

Driving truly transformational and sustainable change in professional services firms is not easy. However, it is something that all marketing, BD and business services professionals should aspire to achieve as they progress in their careers.

Whether it be around improving client relationships, growing revenues, enhancing reputation or improving the effectiveness and efficiency of the way the firm operates, driving strategic transformation that sticks is where we can have the greatest impact and ROI on the investment that our firms make in us.

Please join us for an open discussion with Adam Soames as he shares his learnings, tips and tricks from his 25+ years’ experience of driving change and transformation in legal, accounting and consulting firms, including market-leading programmes in client engagement, sales and targeting, pitching, and industry sectors.

 
Wellbeing wheel and being more productive in 2023  goal setting the coaching way

Wellbeing wheel and being more productive in 2023: goal setting the coaching way

Thu, 26 Jan 2023 12:30 - 13:45 

Webinar Host: Client Talk

LAST CHANCE TO BOOK!
Online only

January is the month that many of us fear. The holidays are behind us, the weather (at least for those in the Northern hemisphere) remains bleak, and everyone everywhere is throwing New Year's resolutions about.

But what happens if you don't buy into those resolutions that everyone else says we should have? What if you feel like something should change, but you just aren't sure what - or more importantly, why?

In this session, accredited 1:1 and team coach, Claire Rason, will be exploring how we can improve our wellbeing in 2023.

 
What is the Future of Client Listening

What is the Future of Client Listening?

Tue, 28 Feb 2023 12: - 13:45 

Venue: Mayer Brown International LLP, 201 Bishopsgate, London EC2M 3AF

LAST CHANCE TO BOOK!

You can attend in person or online

MyCustomerLens and Client Talk are two of the leading challenger companies in Client Listening and they are going to be sharing with us the results of the latest Future of Client Listening report.

  • What percentage of firms are conducting interviews?
  • At what stage in the client journey are firms falling down?
  • What are the biggest challenges firms face?

To find out the answer to these questions - and more - join us where you can not only hear from our speakers but also ask your own questions based on what they are seeing in the market.

 
The Past Present and Future of a Global Thought Leadership Campaign

The Past, Present, and Future of a Global Thought Leadership Campaign

Thu, 09 Mar 2023 12:00 - 14:00 

Venue: Gerald Eve LLP, One Fitzroy, 6 Mortimer Street, London, W1T 3JJ

LAST CHANCE TO BOOK!

You can attend in person or online

In this panel discussion we will be exploring the past, present and future of a successful global thought leadership campaign.

Ben Kent, Founder/Director at Meridian West, is joined by panel guests Lesley Hornung, Head of Marketing & Digital at HLB, and Suzanne Snowden, Director at Message Consulting.

The speakers will discuss how a successful thought leadership campaign, now in its third year, has evolved and their key learnings along that journey.

This event is perfect for those either looking to start a new thought leadership campaign, or the more experienced, looking to future proof or rejuvenate new and existing content. Audience participation will be encouraged, so please come along with questions, ready to share your own experiences.

The discussion will also cover practical tips on topics including….

 
Managing to Lead Series Practical steps to achieving strategic advisor status

Managing to Lead Series: Practical steps to achieving strategic advisor status

Tue, 28 Mar 2023 12:30 - 14:15 

Venue: Travers Smith LLP, 10 Snow Hill, London EC1A 2AL

LAST CHANCE TO BOOK!

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

The move from the effective operational delivery of BD & marketing support into the role of established strategic advisor can be difficult to achieve but is crucial for career progression beyond manager level. What practical steps can be taken to reach this position and how can challenges be addressed?

Join Julie Stott, Chief Marketing Officer, and Sarah Zokay-West, Head of Business Development, both of Travers Smith LLP, for an interactive session providing a toolkit to help you develop your personal offering and reposition your value within your firm.

Attendees will be provided with a Strategic BD Toolkit to take away containing a variety of guidance notes, checklists and template documents to support future activities.

This session will address some of the following themes:

 
The PSMG Full Day London Summit  - Business Development and Data Analytics for the professional services marketer

The PSMG Full Day London Summit - Business Development and Data Analytics for the professional services marketer

Wed, 26 Apr 2023 08:00 - 17:30 

Venue: One Moorgate Place, London, EC2R 6EA

FORGOT TO BOOK?

LAST MINUTE BOOKINGS AVAILABLE UNTIL 3PM

(Please note only very limited workshop spaces)

Data analytics is a topic that should be at the top of every M&BD leader’s mind and agenda but making the most of the intelligence on hand is easier said than done.

Big Data has revolutionised nearly every industry and has given its’ business leaders unprecedented access to the most in-depth information including that of its clients. Such data can only improve business development efforts provided we know how to gather it appropriately and put it into action in a meaningful way.

Big data is more than just a trend, it can be truly innovative and when used correctly it can help us develop strategies, practices and products which will lead to a growth in business.

If we gather more valuable in-depth insights, we will be in a much better position to make informed decisions on how to support existing clients and the targeting of new business. It will also help our efforts to support efficiencies within our own firms.

OUR PROUD SPONSORS

We are delighted to announce Pinnacle as our mainline sponsors for the 2023 London Summit supported by our other leading sponsors, MyCustomerLens, Man Bites Dog, Litera, Eventogy, Gittings Global, Meridian West and Client Talk

Huge thanks go to everyone for their tremendous support. Why not join them at their dedicated workshops and discussions throughout the day.

 
How Marketers Can Win Heads and Hearts on Limited Budgets in 202324

How Marketers Can Win Heads and Hearts on Limited Budgets in 2023/24

Wed, 17 May 2023 12:00 - 14:00 

Venue: Charles Russell Speechlys, 5 Fleet Place, London, EC4M 7RD

LAST CHANCE TO BOOK!

Virtual attendance also available

In this session we will cover how, with a limited budget and resources, TBD Marketing built and spearheaded a campaign whereby over 110,000 people and tens of millions of media and social media impressions compelled the Government to act on student wellbeing whilst at university.

In this session our presenters Simon Marshall, Sophie Flint and Jo Lancaster will show what marketers can learn from the #Forthe100 campaign.

In particular we will cover:

  • objective setting
  • pivoting
  • milestones and roadblocks
  • managing stakeholders
  • the soggy middle
  • head vs heart
  • how to use campaigns to get promotion
 
Managing to Lead Series Brand yourself with purpose elevate your network and make your mark with stakeholders

Managing to Lead Series: Brand yourself with purpose: elevate your network and make your mark with stakeholders

Wed, 24 May 2023 12:30 - 14:15 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

In this session we will explore how business development professionals in a professional services environment can build and leverage personal brand to network with impact and boost credibility with stakeholders and the wider markets they operate in. We will cover:

  • Having purpose and personal objectives – narrowing the focus.
  • Investing time now to develop networks for your future.
  • Building confidence by being more commercial.
  • Barriers to success and how to overcome them.
 
Talking Heads The Big 4 Reshaping disruptor or sideshow

Talking Heads: The Big 4: Reshaping disruptor or sideshow?

Thu, 08 Jun 2023 08:00 - 09:45 

Venue: Gerald Edelman LLP, 73 Cornhill London, EC3V 3QQ

FINAL REMINDER!

This is a senior roundtable breakfast for in-house Director/Partner level and by Invitation only!

This is an in-person only event.

In the UK, the Big Four accountancy firms have all established law firms as part of their client offerings and each has an ambitious growth plan.

Due to their scale, extensive client relationships and track record of dominating other sectors of the professional services market, many believe that the Big Four are now a real threat to the established UK legal market.

So, what can law firms learn from the approach that the Big Four takes when building client relationships, developing go to market propositions and brand marketing?

In this Talking Heads session, Eddie Bowman and James Stringer will:

  1. Consider the context for the latest attempt by the Big Four to enter the legal market.
  2. Discuss why this time they could be more successful.
  3. Share what strategies the Big Four use to build client relationships, identify opportunities for growth and foster collaboration to maximise opportunities.
 
Changing your firms culture to use data to identify new opportunities

Changing your firm’s culture to use data to identify new opportunities

Wed, 21 Jun 2023 17:00 - 18:45 

Venue: Pinsent Masons, 30 Crown Place, Earl Street, London EC2A 4ES

This is an evening event with networking drinks

LAST CHANCE TO BOOK!

Data around us is generated by the minute. Places and methods to capture it are widely available. But unless it is deeply embedded in your firm’s DNA to look for, track, combine and use insights to generate new and more profitable work, data is of little use. In this interactive workshop we talk about the strategies to meaningfully put data at the centre-stage of your firm’s thinking and actions.

From determining what data matters, the sources to get it, to practices to guide your BD decisions, you will leave more ready to be data-driven. As a part of the session, we will work through the strategic thinking that lets you turn media opportunities, like the Financial Times, into a profitable BD engine and swap the historically backward-looking information for predictive insights.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 26 Jun 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

Places will be limited to ensure flow of conversation

In a new initiative uniquely available free of charge for PSMG members we are launching a weekly virtual lunchtime event starting on 26 June.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

We are delighted to announce our first guest is Heather Murray, Managing Director, Beesting Digital who will be focusing on “ChatGPT for Marketing and Business Development”

Please book early as places will be strictly limited.

 
Using coaching skills to create more effective marketing and business development teams

Using coaching skills to create more effective marketing and business development teams

Wed, 28 Jun 2023 12:30 - 14:15 

Venue: Bird & Bird, 12 New Fetter Lane, London EC4A 1JP

LAST CHANCE TO BOOK

LIMITED PLACES!

Feedback and research consistently speak to the actions of the best leaders being a choice unconstrained by experience or seniority. We all have the ability to lead. Leadership is collaborative.

Success is achieved by working together because we cannot lead alone. Marketing and Business Development teams in professional services firms know a lot about collaboration. Working with internal stakeholders is almost always key to success.

The critical skills of the best leaders overlap directly with the skills of coaching. A lot has been written and researched about coaching as a leadership style. It has been shown again and again to work - it delivers results. This doesn't mean that leaders need to be trained as coaches-it does mean that they need to understand what key skills coaches have and how to use them.

Claire Rason of Client Talk and Raya Blakeley-Glover will discuss how a knowledge of these key skills can help marketing and business development managers and directors lead their teams more effectively.

It can also help marketing and business development professionals have better conversations with internal stakeholders.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 03 Jul 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

Book early as places will be limited to ensure a flow of conversation.

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

We are delighted to announce our next guest is Alexander Low, Managing Director, Beyond Sales who will be focusing on

“BD as rainmakers – are we at the tipping point?”

 
Members FREE Webinar Are firms still failing at DEI and if so what can they do about it

Members FREE Webinar: Are firms still failing at DEI and, if so, what can they do about it?

Wed, 05 Jul 2023 12:30 - 13:45 

Webinar Host: Client Talk

LAST CHANCE TO BOOK!

Twelve months ago Claire Rason of Client Talk set out to find whether, if she hadn't quit the law in 2005, she would have made it to partner. The results were surprising and led Claire to have many conversations with firms on what is needed to move the dial in DEI.

Claire also wears another hat - she regularly goes and speaks to clients of professional services firms. She knows that DEI is increasingly important for clients and they want to see firms do better.

Join Claire Rason, author of the legal diversity report The Class of 2002, and finalist at the Women & Diversity in Law Awards, to find out what firms need to be thinking about to create inclusive cultures.

All delegates will receive a written copy of the results of her recent survey.

Whether attending or not would you please take 5 minutes to complete the survey and help us get the widest possible results on 5th July. All responses will be treated anonymously and will help shape best practice (as well as what to avoid).

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 10 Jul 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

FINAL REMINDER!

Book early as places will be limited to ensure a flow of conversation.

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

We are delighted to announce our guest for this week is Jonathan Mulligan, Associate Director, Meridian West who will be focusing on

“Innovating with AI”

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 17 Jul 2023 13:00 - 14:00 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

We are delighted to announce our guest for this week is Claire Rason, Founder, Client Talk, who will be focusing on

“How to engage partners”

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 11 Sep 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

Book early as places will be limited to ensure a flow of conversation.

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Charlotte Knight, Marketing & Communications Manager at Passle who will discuss "What General Counsel want from law firm content" taken from insights in their 2023 GC Survey

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 18 Sep 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

Book early as places will be limited to ensure a flow of conversation.

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

We are delighted to announce our guest for this week is Shourik Chatterjee, Global Law Strategy & Business Development, EY, who will focus on  “Sales training - it's not a dark art”

 
The Science Of Storytelling Harnessing Data-Driven Thought Leadership For Marketing amp BD Impact

The Science Of Storytelling: Harnessing Data-Driven Thought Leadership For Marketing & BD Impact

Tue, 19 Sep 2023 12:30 - 14:15 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK

Storytelling is an art as old as time itself – from the ancient oral tradition to today’s new immersive experiences. What is new is how you can deploy the science of storytelling and the power of data to achieve cut-through in today’s connected and crowded world.

For professional services marketers selling intelligent brands, thought leadership is the only smart growth strategy. So, how can you best harness data-driven thought leadership to inspire and mobilise change?

In this workshop, Claire Mason, Founder and CEO of Man Bites Dog and Ally Sharpe, Divisional Director at Man Bites Dog, with Rob Chamberlain, Head of Practice Group Marketing & Business Development at Eversheds Sutherland, will explore:

 
Bids meets Tech making it work for your firm

Bids meets Tech: making it work for your firm

Wed, 27 Sep 2023 12:00 - 14:00 

Venue: Trowers & Hamlins, 3 Bunhill Row, London EC1Y 8YZ

Many major professional services firms – even those that do hundreds of tenders monthly – are not yet using proven technology to help automate the collation of outbound proposals.

Why is this? It is well known that these bid support applications improve and standardise the quality of responses, so tenders are produced more quickly winning more work for the firm. With only a very small increase in win rate leading to pay back, it is surprising that many firms have not yet made this investment.

One of the major barriers is knowing how this technology is best adopted by the firm. Should it be a tool of the BD and marketing team or something the fee earners use directly.

This session considers this and other important questions for BD leaders seeking to improve their win rates or lower the burden on busy BD teams and shares insight from the team that implemented this kind of technology in a Magic Circle law firm.

 
Talking Heads Harnessing Thought Leadership Superpowers for Commercial and Cultural Success

Talking Heads: Harnessing Thought Leadership Superpowers for Commercial and Cultural Success.

Thu, 28 Sep 2023 08:00 - 09:45 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

This is a senior roundtable breakfast for in-house Director/Partner level and by Invitation only!

This is an in-person only event

Thought leadership plays a pivotal role in empowering professional services firms to thrive in today's competitive marketplace. By showcasing expertise and staying up to date with industry trends, firms can cultivate a strong brand, attract new clients, and build valuable cross-industry relationships.

In this immersive discussion led by iResearch Services’ CEO, Yogesh Shah, and Rachael Kinsella, Editorial and Content Director, we will have access to exclusive insights from 4,000 global business leaders on their attitudes to and ways of using thought leadership contained in iResearch’s latest thought leadership report.

Based on data-driven evidence, we will also explore the transformative potential and impact of thought leadership for your firm.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 16 Oct 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!


Book early as places will be limited to ensure a flow of conversation.

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you! 

Our guest this week will be Alastair Banks of Optix Solutions

"AI - The What, the why and the how"

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 30 Oct 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

REMINDER - WE STILL HAVE A FEW PLACES!

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Simon Marshall, Founder, TBD Marketing

"How to improve your ranking in next year's legal directories"

 
Managing to Lead Series The good the bad and the ugly sides of change projects

Managing to Lead Series: The good, the bad and the ugly sides of change projects

Tue, 31 Oct 2023 12:30 - 14:15 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity.

It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

Firms introduce change through new projects and initiatives for a variety of reasons, but firm wide transformation often results in changes that affect us all.

Taking the lead on a change project can be challenging but also rewarding as in doing so you are demonstrating your ability to be strategic by thinking, acting and delivering results that often go beyond your own departmental responsibilities.

By taking an active role on change projects, you can develop a deeper understanding of leadership challenges, increase your EQ and be seen as the person who must have a seat at the strategy table in your firm.

Sharing her experiences of the good, the bad and the ugly aspects of change projects, in this session, Ruth Napier will share her experiences from major change programmes in financial services and law, including mergers, rebrands and tech transformations, highlighting key skills and techniques for aspiring leaders to develop.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 06 Nov 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you! 

Our guest this week will be Mike Hobday, Chief Executive Officer, AntWorks

"Generative AI - Friend or Foe?"

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 13 Nov 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!

In a new initiative uniquely available free of charge for PSMG members we have now launched our weekly virtual lunchtime events which will take place each Monday.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Paul Roberts, CEO & Co-Founder, MyCustomerLens

"Do your brand promises match client reality?"

 
The Future of Business Development

The Future of Business Development

Tue, 14 Nov 2023 12:30 - 14:15 

Venue: Intapp, Exchequer Court 33, St Mary Axe, London EC3A 8AA

Virtual attendance available on request

Only 20 places will be available!

We are delighted to invite you to a round table event that promises to revolutionize the way firms approach business development. In a new era of client disloyalty, law firms face a growing challenge: even long-standing clients are much less likely to choose their incumbent law firm or partner for new work. Traditional rainmaking approaches no longer work. But top-performing partners have cracked the code on a new, collaborative model that drives consistent growth.

Join us for insights based on the ground breaking and first global, data-based study “The Rainmaker Genome Project” conducted by DCM Insights in partnership with Intapp.

Explore a data-driven approach to business development that is redefining law firm marketing and client engagement based on the largest and most rigorous scientific study of top performing partners ever conducted. The study is to be featured in the November and December editions of The Harvard Business Review, so this is your opportunity to inform yourself and get ahead of your peer firms.

And here is the November article for you to read ahead of this session.

 
Managing to Lead Series How to Demonstrate your Value

Managing to Lead Series: “How to Demonstrate your Value”

Wed, 15 Nov 2023 12:30 - 14:15 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

FINAL REMINDER!

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

In the current fast changing environment within our sector and the pressures placed upon us to perform at the highest level, we believe it is more important than ever for us, as marketing professionals, to demonstrate our value and worth to the business in which we operate.

In this session we will explore how business development professionals in a professional services environment can add value to their organisations on the path to becoming a true trusted adviser.

We will look at the importance of trust, reliability, credibility and creativity.

Join us for an informal discussion with Karen Snell , Chief Business Development & Marketing Officer, Kennedys who will share her learnings from almost 30 years of supporting professional services organisation in their business development and reputation building efforts.

 

ThinkWise: Your Guide to Building Thought Leadership - How to Build Thought Leadership That Drives Results!

Thu, 16 Nov 2023 12:30 - 14:15 

Venue: TBC: If you are interested in hosting face to face then please contact us

Virtual attendance available on request!

Join the iResearch Services VP of Marketing, Shabnam Gangar, and Editorial and Content Director, Rachael Kinsella, for a workshop on building thought leadership that drives results.

In this workshop, you'll learn:

  • How to align your thought leadership strategy with your business goals
  • How to identify your target audiences and create content that resonates with them
  • How to plan campaigns on platforms to drive better marketing and business metrics
  • How to develop a process for turning your ideas into content
  • How to take a bold perspective and stand out from the crowd. 

The workshop will be interactive, with plenty of opportunities for discussion and Q&A.

Participants will receive a copy of ThinkWise: Your Guide to Building Thought Leadership.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 20 Nov 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you! 

Our guest this week will be Christopher Tart-Roberts, Head of Lawtech and Chief Knowledge & Innovation Officer, Macfarlanes

"Cutting through the genAI hype: real life use cases and the importance of creative exploration"

 
What marketing technology do you really need and where does AI fit in

What marketing technology do you really need and where does AI fit in?

Tue, 21 Nov 2023 12:30 - 14:15 

Venue: Litera, WeWork 8 Devonshire Square, London, EC2M 4PL

LAST CHANCE TO BOOK!

Knowing which technologies and use cases will have the biggest impact on successfully meeting your goals is a challenge.

With generative AI entering the scene, prioritisation is likely to become even more difficult as every platform that incorporates it, and start-ups built on it, will claim it’s the solution to all your problems.

In this workshop, we’ll guide you through structured discussions and debates with your peers on what the most important goals for your tech stack are and the best ways of achieving them.

Plus, where relevant, the Litera team will share insights and best practices from working with hundreds of firms around the world.

Join us for this workshop in which we’ll discuss, debate, and decide with you and your peers:

  • The current mar-tech landscape
  • What generates the most value for firms right now?
  • How software should be prioritised
  • How your tools should be leveraged for maximum success
  • What other firms are doing that you could benefit from?
  • Where generative AI will create the most value
 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 27 Nov 2023 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Mark Cullen, Chief Marketing Officer, Simon, Kucher & Partners

"Breaking the Beige Barrier: How creative marketing can revolutionise professional services"

 
Experience management Navigating the challenges and embracing the solutions

Experience management: Navigating the challenges and embracing the solutions

Wed, 29 Nov 2023 12:30 - 14:15 

Venue: Pinsent Masons, 30 Crown Place, Earl Street, London EC2A 4ES

LAST CHANCE TO BOOK!

Virtual attendance available on request

BD teams rely on being able to easily search for and find relevant experience and deliver it in a compelling pitch to win new business. Despite its importance, most firms struggle with one or more stages of the experience management process – be that capturing experience in the first place, keeping it up to date, making it easy to find the most relevant one or to deliver it in the right format.

In this event, we will explore the principles of effective experience management and demonstrate how technology can support you throughout the journey.

 
Lego Serious Play - Getting Partners to Play Differently

Lego Serious Play - Getting Partners to Play Differently.

Thu, 30 Nov 2023 10:30 - 13:00 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

This is an in-person only event

A spring 2023 Harvard Business Review article showcased a KPMG cross-selling case study that showed how gamified training delivers results. The challenge that KPMG faced will be familiar to many in professional services: large numbers of people needing to understand vast service offerings in order to be able to identify opportunities with and for clients.

The KPMG solution was a fun and scalable one. What the article highlights is that fun and play can have serious results.

LEGO ® Serious Play® (LSP) is a method that was developed within Lego ® as a means to support the company with strategic ideation. It draws on organisational development, psychology, and learning methodology. It is one way that firms can help think about some of their challenges differently. Like the gamification used by KPMG, it can help firms think about different solutions - ones that aren't boring and which instead harness the power of play.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 22 Jan 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Peter Vaughan-Fowler, Consultant, Meridian West

“Tuning into Your Clients: Turning Feedback into Action”

 
Unlocking AI Shaping the future of research for professional firms

Unlocking AI: Shaping the future of research for professional firms

Wed, 24 Jan 2024 12:30 - 14:30 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

Virtual attendance available on request!

Join us as we delve into the world of Artificial Intelligence (AI) and its practical applications across various domains of research, including client listening, thought leadership, and market strategy.

Through discussion with leading experts in this field, we will aim to unravel the transformative power of AI and how it can revolutionize the way we approach research and strategy, covering some of the current practical applications in research for professional firms but also some of the drawbacks and challenges of using these platforms and potential solutions, and how this may shape the future of AI as we know it.

This session is designed for professionals across various industries who are keen to harness the power of AI to enhance their research capabilities.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 29 Jan 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Lee Curtis, Managing Director, LINAR Consulting Limited, latterly Head of Global Sales, Simmons & Simmons

"Building a productised service: the process, the barriers and how to succeed"

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 05 Feb 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!


Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Pippa Shakespeare, Founder, Mayfly Social

"How to cement your reputation and win more business by leveraging the fire power of social media marketing"

 
Client Journey Mapping

Client Journey Mapping

Wed, 07 Feb 2024 12:00 - 14:00 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

According to Meridian West’s recent benchmarking only 25% of professional services firms have created a client journey map, but another 50% have ambitions to implement one over the next two years. But what is client journey mapping and why is it of interest?

This rapid and highly interactive session aims to assist you in visualising and planning the creation of an initial blueprint for your firm's most crucial client journeys. Additionally, it will help identify the skills and support needed to navigate through the phases: insights, ideas & validation, delivery, measurement, and refinement.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 19 Feb 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Matthew Fuller, recently Head of Business Development (Americas & EMEA) White & Case

"CX at the centre – shaping the clients’ experiences"

 

"Law Firm Maturity Index": How to drive opportunities for your firm and clients.

Thu, 22 Feb 2024 12:30 - 14:15 

Venue: TBC: If you are interested in hosting face to face then please contact us

Virtual attendance available on request

We are increasingly becoming aware that our organisations are 'human systems'. If we invest in those systems, we create value for the organisation as a whole and for society beyond. If we don't invest in (or rather, drain) those 'human resources', we destroy value and create risk.

There is an evidence-based science to this. Led by The Maturity Institute, and working with LexSolutions, they are empowering law firms and their clients with the data, insights and practical means to address these issues strategically and holistically.

Understanding where your firm sits on the Law Firm Maturity Index can enable you to drive opportunities for your firm and your clients.

Join this interactive workshop to understand what "Maturity" is, where your firm could be on the Maturity Index and how to use this data to maximise your firm's value and opportunities.

To support the work our presenters are doing around building human-centric organisations and purpose-driven law firms, whether attending or not could you please take a few moments to fill in an open survey which we are using to gather data for this session.

Here is the link. The survey will only take 10 minutes and is entirely confidential.

 
MEMBERS FREE WEBINAR Understanding and Communicating Climate Change and Sustainability

MEMBERS FREE WEBINAR: “Understanding and Communicating Climate Change and Sustainability”

Tue, 05 Mar 2024 12:30 - 13:30 

Webinar Host: Cambridge Marketing College

In March and April PSMG is running two full-day training courses on understanding and communicating climate change and sustainability in the professional services sector with Nigel Clark, Senior Tutor, Cambridge Marketing College .

If you attend one of these full day courses you can then achieve a certificate in Carbon Literacy as accredited by the Carbon Literacy Trust.

In advance of these courses, we are running two lunch-time free taster sessions when the course tutor, Nigel Clark, will take you through the key issues on climate and sustainability that all MBD professionals need to understand .

If you are ready to become a Climate Champion and would like to be certified Carbon Literate then this is the course for you.

 
MEMBERS FREE WEBINAR Understanding and Communicating Climate Change and Sustainability

MEMBERS FREE WEBINAR: “Understanding and Communicating Climate Change and Sustainability”

Tue, 12 Mar 2024 12:30 - 13:30 

Webinar Host: Cambridge Marketing College

LAST CHANCE TO BOOK!

In March and April PSMG is running two full-day training courses on understanding and communicating climate change and sustainability in the professional services sector with Nigel Clark, Senior Tutor, Cambridge Marketing College .

If you attend one of these full day courses you can then achieve a certificate in Carbon Literacy as accredited by the Carbon Literacy Trust.

In advance of these courses, we are running two lunch-time free taster sessions when the course tutor, Nigel Clark, will take you through the key issues on climate and sustainability that all MBD professionals need to understand .

If you are ready to become a Climate Champion and would like to be certified Carbon Literate then this is the course for you.

 
Moving in front of the curtain Sales for BD amp marketing

Moving in front of the curtain: Sales for BD & marketing

Wed, 13 Mar 2024 12:30 - 14:15 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

Limited virtual places on request

Ever wanted to be more client facing? Bored of creating great initiatives that seem to wither and die with your legal/accounting teams? Want to develop skills that are AI-proof?

The role of sales within professional services is evolving at pace. Firms are beginning to recognise the importance of having sales professionals within their organisations to train their front office teams and embed repeatable sales processes. Business development and marketing teams have a critical part to play in the sales lifecycle. However, many colleagues are currently under equipped to be successful in professional services sales.

This [90 min] interactive, scenario based workshop run by Lee Curtis, LINAR will provide an understanding of how to evolve your current role to be more sales focussed

 
Masterclass Supercharge your Client Listening

Masterclass: Supercharge your Client Listening

Wed, 20 Mar 2024 09:00 - 12:30 

Venue: BDO, 55 Baker Street, London W1U 7EU

LAST CHANCE TO BOOK!

You can attend in person or online so you can still join from afar!

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason  of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews.

 
Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Thu, 21 Mar 2024 09:30 - 17:00 

Online Host: Cambridge Marketing College

Online only

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 25 Mar 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Sholto Lindsay-Smith, Director, Industry

"What makes a powerful law firm brand?"

In this session we will explore insights from a new law brand survey that provides a 360 view of law firm brands, bringing together perspectives of in-house lawyers, in-practice lawyers, trainees and graduates.

Please take the survey here ahead of the conversation.

 

Finding your North Star – Strategic Positioning for Professional Services Marketing and Business Development Success

Wed, 27 Mar 2024 13:00 - 14:30 

Venue: Webinar

LAST CHANCE TO BOOK!

Transferred to Online only

In a world characterised by continuous and rapid change, defining your firm’s position in the market and the value you bring is imperative to ensure long-term survival and success.

Strategic positioning is your pathway to unlocking market prominence. Shining brighter than the competition will propel your firm into the stratosphere and make it something worth considering.

During the session, Claire Mason, CEO and Founder with Alison Sharpe, Divisional Director both of Man Bites Dog will examine:

  • Charting your course: Why strategic positioning matters.
  • North Star: How to find your place in the market.
  • Crafting a core narrative and associated messaging.
  • Bringing your positioning to life for marketing and business development impact.
 
How professional services firms can reinvent their key client programmes Lessons from the ABM tech leaders

How professional services firms can reinvent their key client programmes: Lessons from the ABM tech leaders

Wed, 17 Apr 2024 08:30 - 10:15 

Venue: Simmons & Simmons, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This is a senior level breakfast roundtable suitable for those leading key client programmes and who wish to make a genuine change in your own organisation.

Tech firms have long relied on ABM programmes to grow the top line, elevate their position in highly competitive markets, and understand and satisfy the needs of their top clients. They witness some remarkable results:

  • 72% report that ABM outperforms any other marketing investment
  • 65% indicate that it generates a significant impact in revenue
  • 40% see an improvement in reputation through ABM
  • 73% see a significant improvement in relationships through ABM

Professional services firms, with a few notable exceptions, are playing catch-up. Key client programmes often focus solely on service delivery and the marketing potential is lost. They are under-resourced and lack genuine engagement internally as well as externally.

In this interactive session Andy Rogerson, Head of Professional Services Practice and Adam Bennington, Head of Consulting, both of Momentum ITSMA will amongst other things explore case studies from three leading tech players.

 
Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Wed, 24 Apr 2024 09:30 - 17:00 

Online Host: Cambridge Marketing College

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

 

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 29 Apr 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Heather Murray, Director, Beesting Digital

"AI Strategies and Tools for Productivity"

Exploration of the ways AI can make you more productive

Demos of the best AI productivity tools available

Be aware: runthrough of key risks and limitations

 

MEMBERS FREE WEBINAR: “Mastering AI & Metaverse Marketing”

Tue, 30 Apr 2024 12:30 - 13:30 

In May, PSMG is running a full-day training course on mastering AI and metaverse marketing, in the professional services sector with Neil Wilkins, Fellow and Tutor, Cambridge Marketing College.

In advance of this course, we are running a lunchtime free taster session when the course tutor, Neil Wilkins, will take you through the key challenges and incredible opportunities emerging in AI and metaverse marketing.

Are you ready to revolutionise your marketing approach and gain a competitive edge with the latest in AI and Metaverse technologies? Join us for an enlightening webinar that paves the way to mastering AI and Metaverse marketing, designed specifically for professional services marketers keen to innovate.

This lunchtime webinar will also introduce you to AI in automating marketing tasks, optimising for voice and visual searches, and creating immersive client experiences. Plus, we'll touch on the critical discussion around ethical AI use and privacy and security.

If you are ready to become AI literate, then this is the course for you.

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 20 May 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

Our guest this week will be Carol Cook, Principal Consultant & Technical Lead (UK MBD), Harbor

"Making Your Marketing Technology Investments More Powerful: Understand and Harness Data from Across Your Firm"

 
 

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