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Past Events

 
 

Take a look at what we've been up to...

 

Below are all the fabulous events we have run in the past year with some of the most informed and inspired voices in professional services. The content they so readily shared was of the highest calibre as they joined us and our members to share their insights, opinions, comments and stimulated thought-provoking debates.

 
 
2018 Marketing and Business Development Trends in Law Firms

2018 Marketing and Business Development Trends in Law Firms

20 Nov 2018 12:00

Venue: DLA Piper, 160 Aldersgate St, London EC1A 4HT

Every year, LexisNexis conducts a survey among marketing and business development professionals in law firms across Europe and the US to determine how these organisations are adapting to the changing facets of the legal industry. 

LexisNexis will share some of the key trends in the legal industry that now constitute the ‘new normal’ alongside insight into the challenges that marketing and business development professionals are facing to overcome the competitive pressures in an evolving sector landscape.

 

PSMG Jersey: Professional Services 4.0: How does your firm thrive in an age of technology disruption?

28 Nov 2018 16:45

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

The fourth industrial revolution is upon us. Technology is blurring the line between man and machine power. No professional services firm is immune from this wave of change.

PSMG Jersey is bringing a series of London PSMG speakers to the island for the benefit of all marketers and business development professionals and is, therefore, delighted to welcome Alastair Beddow, Managing Director of Meridian West, when he showcases their latest research on how firms can thrive in an age of technology.

During this interactive session Meridian West will showcase their latest research based on conversations and case studies from leaders of professional services firms, buyers of professional services and technologist driving change in the industry.

 

 

 
DirectorPartner Breakfast Building cultures of innovation in professional services

Director/Partner Breakfast: Building cultures of innovation in professional services

06 Dec 2018 08:00 - 09:30

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

Please note the change of date!

With professional firms under increasing pressure to retain market position, revenue and talent, there is a growing need to create cultures of ongoing innovation. However, in many professional firms, achieving this goal can be difficult, with a range of challenges being faced.

At this senior roundtable meeting we will discuss these challenges and consider some approaches which have helped firms to find solutions to these challenges. Be prepared for an interactive and enlightening conversation.  Questions we will consider are...…

 
What the global C-suite want from thought leadership

What the global C-suite want from thought leadership

17 Jan 2019 12:00 - 14:00

Venue: Addleshaw Goddard, Milton Gate, 60 Chiswell Street, London, EC1Y 4AG

As part of Grist’s new research programme on the value of thought leadership, we are pleased to announce the second in the series of events with Grist during the coming year. Each seminar is stand alone.

Committed to helping clients develop closer relationships with their clients, Andy Rogerson, co-founder of thought leadership and content marketing agency, Grist, will discuss the findings from their major new research programme entitled “The value of thought leadership”.

Join a select group of your peers for a dynamic discussion of the findings together with an open and honest dialogue around what marketing leaders in the UK’s top professional services firms could do to better to engage with the C-suite.

 
Nudging clients to make the right decisions

Nudging clients to make the right decisions!

23 Jan 2019 16:30 - 18:30

Venue: Clifford Chance LLP, 10 Upper Bank Street, London E14 5JJ

Behavioural economics posits that all behaviour, including in professional services, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia.

In this session you will learn the fundamentals of behavioural economics and how to apply its techniques to help influence clients to make the right decisions.

You will also learn new ways to negotiate, influence and engage.

 
There is nothing permanent except change - how to create amp deliver a global BD strategy for your firm

There is nothing permanent except change - how to create & deliver a global BD strategy for your firm

14 Feb 2019 12:00 - 14:00

Venue: Addleshaw Goddard, Milton Gate, 60 Chiswell Street, London, EC1Y 4AG

Have you ever asked yourself

  • Do I really need to create a global strategy for my firm?
  • Should I rather be focussing on ‘small wins’ and leave ‘big picture’ for the CEO (if you have one)?
  • Maybe I should deliver both at the same time?

This lunchtime seminar will provide you with the answers, key tools, case studies and scenarios on how to create, implement and deliver a global strategy for your firm. 

 
An evidence-based health check for your client and market strategy

An evidence-based health check for your client and market strategy

26 Feb 2019 12:00 - 14:00

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

Each year Meridian West undertakes a snapshot survey of senior buyers of accountancy, legal and consultancy services. This interactive event will showcase highlights from Meridian West's 2018 research covering 800 CFOs, CEOs, and General Counsel of UK businesses.

It will help marketing and business development professionals to better understand the professional services buying landscape.

 
PSMG Jersey The growing importance of data to the value of thought leadership

PSMG Jersey: The growing importance of data to the value of thought leadership

14 Mar 2019 16:45 - 19:15

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey is bringing a series of London PSMG speakers to the island for the benefit of all marketers and business development professionals and is, therefore, delighted to welcome Andrew Rogerson, Managing Director, Grist to discuss Grist’s new research programme on the value of thought leadership.

The format will be a relaxed and interactive forum in order to generate a dynamic discussion and an open and honest dialogue around how marketing leaders in the UK’s top firms use data to generate more value from their thought leadership.

 

Marketing and BD Professionals: Are you and your firms prepared for the Fourth Industrial Revolution?

20 Mar 2019 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The PSMG 23rd Annual Conference: Preparing the professions for the 4th Industrial Revolution

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business.

For us marketing and BD professionals , the PSMG Annual Conference will take the subject of Innovation as its centre-piece by exploring the relevant key topics with recognised sector experts.

This will enable business leaders, and those of us whose vital role is to provide counsel and support to them, to be truly innovative and create entirely new ways of serving client needs in order to maximise success.

You will leave with a deep and developed understanding of Industry 4.0 and what we all need to know to adapt to this new and fast paced business environment in which we, our clients and our clients' customers are now operating.

For us working in professional services the challenges are as marked and, in certain ways, more complex but, as we know, challenges can often bring us opportunities.

Conference Chairperson and afternoon keynote   

Sophie Schwass, Head of Legal Operations (COO to the Group General Counsel) at Lloyds Banking Group

Morning Keynotes    

Mike Hobday, Vice President and General Manager IBM Automation (Europe)

Matt Meckes and Quentin Ellis, Directors, Cohaesus

_________________________________________________


We are delighted to announce that our mainline sponsors for the 2019 PSMG Annual Conference is Fullscope an Alithya company in the UK , a world leader in strategy and digital technology. Huge thanks go to everyone at Alithya for their tremendous support. Why not join them at their dedicated conference workshop?   

Yet again, our huge thanks go to Concep, one of our exclusive sponsors for the 2019 Annual Conference, for their tremendous support. The PSMG Conference App, as always, is very generously being provided by Concep. Thank you!

We are delighted to welcome back Media Sterling with their partners Templafy to the PSMG Annual Conference and would like to thank them for their huge support in sponsoring the lunchtime reception. Always a pleasure. Why not visit them in our Exhibition Hall to find out more!

 
Managing to Lead - Managers Breakfast Building your team for tomorrow

Managing to Lead - Managers Breakfast: Building your team for tomorrow

26 Mar 2019 08:00 - 09:30

Venue: Charles Russell Speechlys, 5 Fleet Place, London EC4M 7RD

The Managing to Lead breakfast series is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector.

In this first of our Managing to Lead Series for 2019, Lesley O’Leary will lead a round-table discussion on 'building your team for tomorrow'. She will be asking delegates to consider how to identify what is needed right now and what will be needed in the future as teams are developed.

Sarah Zokay-West, Business Development Manager, Travers Smith will be our Chairperson.

 

Winning the Technology Game (in Marketing/BD)

28 Mar 2019 12:00 - 14:00

Venue: Winckworth Sherwood, Minvera House, 5 Montague Close, London SE1 9BB

We all hear AI is the hot topic of the year. Is it? What other Intelligence do we have sitting at our fingertips and how are we using it to change the conversation with management and gain competitive advantage?

In this interactive lunchtime session, Gina Connell, Business Development, Marketing and Infrastructure Director at B P Collins will discuss:-

  • Why does technology matter?
  • Understanding your Client
  • Changing the conversation
  • How technology raises your game
  • Outcomes and MI
  • Things to take away and do.
 
Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

04 Apr 2019 08:15 - 17:15

Venue: Burges Salmon LLP, 6 New St Square, London EC4A 3BF

Although we very rarely repeat any seminar or workshop, by popular demand, we are delighted to welcome back Positive Pricing in 2019 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
 
Trends in thought leadership - Part 1 of a 2 part series

Trends in thought leadership - Part 1 of a 2 part series

16 Apr 2019 12:00 - 14:00

Venue: Passle Limited, Henry Wood House, 2 Riding House Street, London W1W 7FA

Thought leadership is firmly on the agenda of professional services firms. But the days of a survey, report and event are fast disappearing. Professional services firms are demanding more from their thought leadership campaigns.

The drive to personalisation, innovative ways to engage partners and fee-earners, creativity in thought leadership approaches, and changing outputs are just a few of the current trends being observed.


 
DirectorPartner Breakfast How Artificial Intelligence is changing the legal market

Director/Partner Breakfast: How Artificial Intelligence is changing the legal market

15 May 2019 08:00 - 09:30

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

During this high-level round-table meeting, Brian Gribben, Head of Business Development, Marketing and Communications, Arendt & Medernac h  will focus on how Artificial Intelligence is changing the legal market, from strategy through to pricing and impact on service delivery.

Brian will also discuss how to explore the AI agenda within a law firm as well as practical guidance on deployment, marketing and pricing.

At Arendt & Medernach two AI platforms are currently in use with a third planned in 2019.

 
PSMG Jersey Nudging clients to make the right decisions

PSMG Jersey: Nudging clients to make the right decisions!

22 May 2019 16:45 - 19:15

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey is bringing a series of London PSMG speakers to the island for the benefit of all marketers and business development professionals and is, therefore, delighted to welcome Michael Graham , Head of Marketing and Business Development and Tim Hogg , Behavioural Economist, both at Oxera Consulting LLP .

Behavioural economics posits that all behaviour, including in professional services, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia.

In this session you will learn the fundamentals of behavioural economics and how to apply its techniques to help influence clients to make the right decisions.

You will also learn new ways to negotiate, influence and engage.

 
Thought Leadership - Part 2 Ideas Lab Creating impactful thought leadership campaigns

Thought Leadership - Part 2. Ideas Lab: Creating impactful thought leadership campaigns

23 May 2019 12:00 - 14:00

Venue: Baker & McKenzie LLP, 100 New Bridge Street, London, EC4V 6JA

This Ideas Lab will be a fun and interactive workshop that will help you design a great thought leadership campaign. 

Matt Baldwin (Coast Communications), Jonathan Litterick (Meridian West) and Ben Kent (Meridian West) have developed the Ideas Lab to take you step-by-step through the planning process.

It will ensure your campaign ideas have the necessary buy-in from senior colleagues in your firm, and that the research inputs and outputs are designed to maximise the impact of your available budget. 

 

Making a buck in the present and the immediate future? How can YOU help your firm?

06 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

In this lunchtime session Asia based Patrick Dransfield, Director, Inhouse Community, looks at the past twenty years of international legal services and examines the impediments to change within traditional law firms. 

He will also look at the frustrations of not only dealing with lawyers but why it is increasingly difficult to “make a buck”.  Why is it so hard and how can YOU help your firm?

 

Creating new markets from disruption

13 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business.

In the context of disruption and the 4th industrial revolution, how do new markets evolve and what can your organisation do about it?

 
DirectorPartner Breakfast The digital future of the professions

Director/Partner Breakfast: “The digital future of the professions”

19 Jun 2019 08:00 - 09:30

Venue: Alix Partners, 6 New Street Square, Holborn, London EC4A 3BF

For the last two years a team in KPMG has been looking at the future of the professions and has created a series of hypothesis around the digital services platforms that will exist in the future.

 
Selling professional services in the 4th industrial age

Selling professional services in the 4th industrial age

20 Jun 2019 12:00 - 14:00

Venue: Curtis, Mallet-Prevost, Colt & Mosle LLP, 99 Gresham Street, London, EC2V 7NG

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” So said John Wanamaker a hundred years ago, during the first industrial revolution.  Happily, we now know a lot about how clients buy. 

Using insights from procurement professionals, institutional buyers, client forums and tech providers Paul Smith (recent Chairman and Partner Eversheds Sutherland) and Sally Dyson of Firm Sense will examine how clients choose firms, what performance metrics really matter to them and the relevance of technology to their buying decisions. 

 
Leading and Delivering Change that Lasts

Leading and Delivering Change that Lasts

25 Jun 2019 12:00 - 14:00

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

We are living in an age of acceleration. At today’s rate of progress, the 21st century will be equivalent to 20,000 years of progress; organizations have to be able to redefine themselves at a faster and faster pace. 

This means, we have to learn to deliver and sustain change at an ever increasing rate in a world where complexity and pace are unrelenting.

In this session, we will explore some tools and techniques for leading and delivering change and more importantly, in making the change last. 

 

Regional differences in the value of thought leadership

27 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Please note re-scheduled date!

In the third and final one of these round-table meetings, Andrew Rogerson, Managing Director, Grist will take us through some of the key findings from Grist’s latest research into how the C-suite view and use thought leadership, which this year was expanded to over 500 enterprise firms in the US, Europe and Asia.

In this session Andrew will explore how the three regions view and use thought leadership differently, contrasting views on what thought leadership is most appealing, what type of research methodology works best, and differences in favoured formats. 

 
DirectorPartner Breakfast MoFos GC REDEFINED Thought Leadership Programme

Director/Partner Breakfast: MoFo’s GC {RE}DEFINED Thought Leadership Programme

04 Jul 2019 08:00 - 09:30

Venue: Morrison & Foerster LLP, 1 Ropemaker St, London EC2Y 9AW

ATTENDANCE AT THIS PSMG EXCLUSIVE ROUND-TABLE DISCUSSION IS FOR DIRECTOR AND PARTNER LEVEL AND BY INVITATION ONLY

As part of this programme, which includes online content, dinners and networking, MoFo has conducted a global research study. The insights are fascinating and attracting the attention of the GC community. 

In this interactive senior round-table breakfast session Michelle Elstein will share some of the study’s insights from GCs and other senior legal in-house leaders around the globe, to reveal how the GC role is evolving and the biggest challenges that they and their in-house legal departments face.

Michelle will also share the high-level findings of the opportunities, challenges and stretches that GCs are facing.

 
Managers Breakfast - Managing to Lead Series Managing your career and building the path you want

Managers Breakfast - Managing to Lead Series: "Managing your career and building the path you want"

10 Jul 2019 08:00 - 09:30

Venue: Osborne Clarke, 1 London Wall, EC2Y 5EB

 Attendance at this round-table discussion is for Marketing & BD Managers who are working towards senior leadership positions in the future.  

This series of breakfast meetings is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector.

It will also provide greater insight for the road ahead and the challenges faced when progressing from manager to leader.

A career in professional services can take many paths, but it isn't always obvious how you can progress into your chosen area of expertise, past the skill sets expected on junior managers, unless you're taking regular steps to actively manage and proactively facilitate your own career.

At this breakfast roundtable, we'll consider the key steps to be taken in professional service marketing and business development roles to elevate yourself above the pack, and to carve out the career path you want.

 
Changing the Narrative

Changing the Narrative

17 Sep 2019 12:00 - 14:00

Venue: Morrison & Foerster LLP, 1 Ropemaker St, London EC2Y 9AW

During this interactive lunchtime seminar, Marie Armstrong-Hebert, Senior Communications Manager for Europe, Morrison & Foerster, will focus on how employee engagement and training can help durably transform an internal narrative, and the ripple effect this has on reshaping a firm’s external narrative.

In this session Marie will particularly look at how:-

  • narrative changes can be achieved to build or solidify brands across multiple geographies
  • how investing in social media training can help maximise the external impact of this narrative change
  • results can be achieved by leveraging LinkedIn Elevate 
 
Marketing and BD for or in smaller firms Is the grass really greener outside the top 20

Marketing and BD for (or in) smaller firms: Is the grass really greener outside the top 20?

24 Sep 2019 12:00 - 14:00

Venue: Serle Court, 6 New Square, Lincoln’s Inn, London, WC2A 3QS

Marketing and BD for smaller firms due to budget restraints and trying to get buy-in for anything new brings many different challenges.

What does it take to deal with so much in the marketing mix such as CRM, client journey, new business development, targeting, pricing, social media, advertising, messaging, training all under one hat and with limited resources? 

Join us for this lunchtime session to hear from Ilka Clune, Director of Marketing and Business Development, Venner Shipley LLP and Claire Farrelly, Head of Marketing and Business Development Forsters,  on what it takes to run a successful marketing and BD function in a smaller firm.

 
Brilliant Leadership - A full day Masterclass

Brilliant Leadership - A full day Masterclass!

25 Sep 2019 09:00 - 17:30

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This exclusive one-day programme supports senior Marketing and Business Development leaders and their rising talent.

This Masterclass is delivered by Michelle Elstein, founder of Courageous Co., (until recently Director of Market Development & Strategy, Europe, Morrison & Foerster) and incorporates personal benchmarking, exploration of what you want to achieve as a leader, where your strengths lie and where you want to invest in yourself.

You will be exposed to highly experiential techniques to support your ability to be engaging and influential with those around you. You will leave with positive energy, new awareness and ideas you can execute immediately.

 

What does good email marketing performance look like?

26 Sep 2019 12:00 - 14:00

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

A deep dive into Concep's biggest comparative study on email marketing performance.

Join Concep's team of marketing technology experts as they deep dive into the industry benchmarks, insights and trends from their most recent and biggest comparative study on email marketing performance to date.  

Last year regulation challenged the way we do email marketing.  Many firms wondered how they would continue to engage with contacts.  More than one year on, email is still a key channel for communication, event management and content distribution in professional services organisations, globally.  So what impact has regulation had around the world? How do marketers know if their email campaigns are effective?  What are good campaign metrics? What can we learn from similar sectors who have improved their results?

 
The future of thought leadership delivery

The future of thought leadership delivery

29 Oct 2019 12:00 - 14:00

Venue: Howard Kennedy LLP, 1 London Bridge, London SE1 9BG

Most thought leadership campaigns are anchored around flagship assets. This has traditionally been the headline report or white paper that analyses the findings of a research programme.

However, best practice is changing, and the report is no longer the only type of flagship asset firms are using. Those looking for lead generation create benchmark tools; those with a wider spread of content assets create campaign hubs to house interactive and written content; and those with an events focus are integrating research, in-person events and video for compelling results.

Why not join us and our presenters Andrew Rogerson, Managing Director, Grist  together with Rebecca Scully, Head of Marketing Communications, Gowling WLG UK and Mel Root, Director of BD & Marketing, Price Bailey  and find out more!

 
DirectorPartner Breakfast Brilliant Leadership

Director/Partner Breakfast: Brilliant Leadership

30 Oct 2019 08:00 - 09:30

Venue: AlixPartners, 6 New St Square, Holborn, London EC4A 3BF

“Opportunity shrinks or expands in proportion to your courage. It’s time to dig deep and create new futures”

What is your purpose as a leader? What mindset do you have about stretching yourself? How do those all around you perceive you? 

In this senior breakfast session, we will consider these questions and how each leader is unique and should not compare oneself to others. 

Your success will depend on discoveries and choices you make to be your best, not the best

 
 

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