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Past Events

 
 

Take a look at what we've been up to...

 

Below are all the fabulous events we have run in the past year with some of the most informed and inspired voices in professional services. The content they so readily shared was of the highest calibre as they joined us and our members to share their insights, opinions, comments and stimulated thought-provoking debates.

 
 
Changing the Narrative

Changing the Narrative

17 Sep 2019 12:00 - 14:00

Venue: Morrison & Foerster LLP, 1 Ropemaker St, London EC2Y 9AW

During this interactive lunchtime seminar, Marie Armstrong-Hebert, Senior Communications Manager for Europe, Morrison & Foerster, will focus on how employee engagement and training can help durably transform an internal narrative, and the ripple effect this has on reshaping a firm’s external narrative.

In this session Marie will particularly look at how:-

  • narrative changes can be achieved to build or solidify brands across multiple geographies
  • how investing in social media training can help maximise the external impact of this narrative change
  • results can be achieved by leveraging LinkedIn Elevate 
 
Marketing and BD for or in smaller firms Is the grass really greener outside the top 20

Marketing and BD for (or in) smaller firms: Is the grass really greener outside the top 20?

24 Sep 2019 12:00 - 14:00

Venue: Serle Court, 6 New Square, Lincoln’s Inn, London, WC2A 3QS

Marketing and BD for smaller firms due to budget restraints and trying to get buy-in for anything new brings many different challenges.

What does it take to deal with so much in the marketing mix such as CRM, client journey, new business development, targeting, pricing, social media, advertising, messaging, training all under one hat and with limited resources? 

Join us for this lunchtime session to hear from Ilka Clune, Director of Marketing and Business Development, Venner Shipley LLP and Claire Farrelly, Head of Marketing and Business Development Forsters,  on what it takes to run a successful marketing and BD function in a smaller firm.

 
Brilliant Leadership - A full day Masterclass

Brilliant Leadership - A full day Masterclass!

25 Sep 2019 09:00 - 17:30

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This exclusive one-day programme supports senior Marketing and Business Development leaders and their rising talent.

This Masterclass is delivered by Michelle Elstein, founder of Courageous Co., (until recently Director of Market Development & Strategy, Europe, Morrison & Foerster) and incorporates personal benchmarking, exploration of what you want to achieve as a leader, where your strengths lie and where you want to invest in yourself.

You will be exposed to highly experiential techniques to support your ability to be engaging and influential with those around you. You will leave with positive energy, new awareness and ideas you can execute immediately.

 

What does good email marketing performance look like?

26 Sep 2019 12:00 - 14:00

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

A deep dive into Concep's biggest comparative study on email marketing performance.

Join Concep's team of marketing technology experts as they deep dive into the industry benchmarks, insights and trends from their most recent and biggest comparative study on email marketing performance to date.  

Last year regulation challenged the way we do email marketing.  Many firms wondered how they would continue to engage with contacts.  More than one year on, email is still a key channel for communication, event management and content distribution in professional services organisations, globally.  So what impact has regulation had around the world? How do marketers know if their email campaigns are effective?  What are good campaign metrics? What can we learn from similar sectors who have improved their results?

 
The future of thought leadership delivery

The future of thought leadership delivery

29 Oct 2019 12:00 - 14:00

Venue: Howard Kennedy LLP, 1 London Bridge, London SE1 9BG

Most thought leadership campaigns are anchored around flagship assets. This has traditionally been the headline report or white paper that analyses the findings of a research programme.

However, best practice is changing, and the report is no longer the only type of flagship asset firms are using. Those looking for lead generation create benchmark tools; those with a wider spread of content assets create campaign hubs to house interactive and written content; and those with an events focus are integrating research, in-person events and video for compelling results.

Why not join us and our presenters Andrew Rogerson, Managing Director, Grist  together with Rebecca Scully, Head of Marketing Communications, Gowling WLG UK and Mel Root, Director of BD & Marketing, Price Bailey  and find out more!

 
DirectorPartner Breakfast Brilliant Leadership

Director/Partner Breakfast: Brilliant Leadership

30 Oct 2019 08:00 - 09:30

Venue: AlixPartners, 6 New St Square, Holborn, London EC4A 3BF

“Opportunity shrinks or expands in proportion to your courage. It’s time to dig deep and create new futures”

What is your purpose as a leader? What mindset do you have about stretching yourself? How do those all around you perceive you? 

In this senior breakfast session, we will consider these questions and how each leader is unique and should not compare oneself to others. 

Your success will depend on discoveries and choices you make to be your best, not the best

 
How to listen more deeply to our clients and with it gain more profitable insight

How to listen more deeply to our clients and, with it, gain more profitable insight

19 Nov 2019 12:00

Venue: Goodman Derrick LLP, 10 St Bride St, London EC4A 4AD

With client loyalty increasingly coming under challenge from the wealth of choice available and from stretched budgets, understanding how we can best service our clients is key to growth. 

What is the best way to understand our clients? Listen to them. 

Client listening programmes and data capture are frequent and sophisticated. They have moved from the exception to the rule and are seen in large and small firms. However, what underpins these programmes are conversations and relationships. 

In this lunchtime seminar we explore how strong this foundation is and ask whether the fundamentals of good listening are being overlooked or misunderstood.

 
PSMG Jersey Christmas Drinks

PSMG Jersey: Christmas Drinks

28 Nov 2019 18:00 - 20:00

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey would like to invite you to the PSMG Jersey Drinks reception at the offices of our friends and colleagues, JTC.  Huge thanks, as always to our sponsors Comnexa, for their continued generosity.

The event will also include a talk by Equiom on "International Brands: Do's and Don'ts"- an Equiom case study"

This will include tips for filming on iphone for social and Data Trends in marketing for 2020

 
Turning your firms experts into recognised thought leaders

Turning your firm’s experts into recognised thought leaders

28 Nov 2019 12:00 - 14:00

Venue: Shearman & Sterling (London) LLP 9 Appold Street London, EC2A 2AP

The strength of a professional services firm is the knowledge of its people.

At this interactive workshop, we will discuss how to engage the busy experts in your firm in content marketing, podcasts, and videos.

You’ll learn how to build a scalable process across the firm and hear examples from leading firms like Deloitte, Freshfields and DLA Piper.

This lunchtime session will operate as a collaborative workshop and will cover: 

  • Overcoming the inspiration barrier - finding the topics your clients want to hear about
  • Process and governance - building a replicable process with appropriate oversight
  • Where and how to publish your content to reach clients and prospects
  • Analytics and feedback - how to keep experts engaged and measure client interaction
 
Breaking convention on law firm branding Creating disruption to engage your clients

Breaking convention on law firm branding: Creating disruption to engage your clients

03 Dec 2019 12:00 - 14:00

Venue: Norton Rose Fulbright LLP, 3 More London Riverside, London, SE1 2AQ

Most mid-market firms recognise the need to “keep up” and modernise their identities. But with limited budgets and resources, and some partners strongly preferring to hold on to the old “way of doing things”, securing the necessary buy-in for a truly disruptive rebranding can seem impossible.

So how, facing the common issues of a mid-market firm, did Collyer Bristow complete such a creative and impactful change project? At this seminar Christopher Wilsher, Director of Marketing and Business Development at Collyer Bristow LLP will discuss these challenges and share how the firm navigated them to create a brand entirely different to the norm.

In this session we will explore: 

  • Building a strategy for delivering disruptive change
  • Typical lawyer objections and how to manage them
  • How to avoid creativity being diluted
 
A Webinar  How to adopt the Golden Rule to Regulatory Compliance in Marketing Communications

A Webinar: How to adopt the Golden Rule to Regulatory Compliance in Marketing Communications

14 Jan 2020 11:00 - 11:30

A Webinar

PSMG is delighted to invite you to join our partners Tikit to a Webinar  when Simon Elven , Commercial and Marketing Director, Tikit  discusses how we should adopt the Golden Rule to Regulatory Compliance around marketing communications.

Over the last few years there has been increasing amounts of legislation aimed at protecting individuals from unrestricted marketing communications. From the European GDPR, through Canada’s CASL to California’s recently introduced CCPA firms are faced with increasing constraints on what they can and can’t do with respect to electronic marketing.

As marketers, we often view these regulations as tiresome obstacles to negotiate. If, however, you flip your perspective and see it from the recipient’s point of view, it will become clear that the regulations simply drive respectful behavior in those sending marketing communications

 
The Culture Conundrum

The Culture Conundrum

21 Jan 2020 12:00 - 14:00

Venue: Herbert Smith Freehills LLP, Exchange House, Primrose Street, London EC2A 2EG

Culture really is a 21 century conundrum.

How does one balance the ‘wants’ of different generations, industry traditions and regulations, the pace of change and the need to transform?

In this practical session we will look at:-

  • Environment, infrastructure, people,
  • How information and organisational structure affect, and influence, ‘Culture’

We will also address how you can use this knowledge to positively drive change.

 
Resilient Leadership - A full day Masterclass

Resilient Leadership - A full day Masterclass!

22 Jan 2020 09:00 - 17:30

Venue: Pinsent Masons LLP, 30 Crown Place, Earl Street, London EC2A 4ES

This full day programme has been created specifically for Director/Heads of and Partners

Today’s increasingly complex and ‘always on’ corporate world places more pressure on you and your teams to perform than ever before. 

In professional services organisations, where Marketing and BD are so front line, there are few opportunities to rest and recover. You need to have the physical and mental stamina to influence the agenda, make key decisions, motivate others and deliver to the best of your abilities.

Having resilience strategies, rituals and habits to support you in the day-to-day, in addition to moments of failure and intense challenge, is critical to your success and the success of your team.

 
Legal technical expertise isnt enough anymore how to establish a client programme in a law firm

Legal technical expertise isn’t enough anymore: how to establish a client programme in a law firm

28 Jan 2020 12:00 - 14:00

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This is the 1st in a 4 part linked series of seminars with Simmons & Simmons focusing on client relationships

Law firms are recognising that clients expect more than legal technical expertise from their relationships and are heavily investing in setting up client programmes for their strategically important clients.

In this lunchtime session Lauren Bridgen , Client Relationship Manager at Simmons & Simmons, who is responsible for four Financial Institutions that form part of the strategic priority of the firm's client programme together with Sarah Chatburn , who has over 12 years extensive experience in client management, will share their experience of setting up a client programme.

They are now two years into the establishment of the programme and have a whole heap of learnings to share.

 
DirectorPartner Breakfast  2020 BD Refresh  What problems do clients want you to solve today

Director/Partner Breakfast: “2020 BD Refresh – What problems do clients want you to solve today?“

29 Jan 2020 08:00 - 09:30

Venue: Norton Rose Fulbright, 3 More London Riverside, London SE1 2AQ

At this lively breakfast briefing, E. Leigh Dance , Managing Director of ELD Internationa l and Executive Director of Global Counsel Leaders will share and discuss insight from more than 50 in-depth conversations she has had with global corporate buyers of services over the past 5 months.

The briefing will link current client problems to business development actions that professional services providers can implement.  We will brainstorm client situations that can become opportunities to differentiate your firm from competitors. 

 
Digital transformation  where are professional firms on the journey

Digital transformation – where are professional firms on the journey?

13 Feb 2020 12:00 - 14:00

Venue: Shearman & Sterling (London) LLP 9 Appold Street London, EC2A 2AP

At this interactive lunchtime session, Simon Drane , Managing Director, Earlsferry Advisory and Ben Kent , Co-Founder and Director, Spiranti will present the results of the acclaimed Spiranti unique Benchmark Research.

The research benchmarks provides insight into the reality of innovation and technology adoption in the professional services sector.  The research has been completed by a range of professional firms including Big 4, Magic Circle firms, US law firms, large consultancies and boutiques.

The research will provide insights and benchmarks on........

 
Aligning BD and marketing strategy to deliver on your firms objectives

Aligning BD and marketing strategy to deliver on your firm’s objectives

25 Feb 2020 12:00 - 14:00

Venue: Allsop LLP, 33 Wigmore Street, London, W1U 1BZ

All too often we, as marketers in professional services, are concentrating on the now, leaving little time to focus on and implement the strategic changes that are needed to propel our firms forward.

Whether it is your BD and marketing strategy, or the technology used to deliver on the firm’s objectives, the need for strategic alignment has never been more relevant than today. So, let’s face it, it is time to look forward and start working towards bringing synergy within your teams and business models. But where to start?

Concep have partnered with professional services BD and marketers to put together a comprehensive structure and plan on how to effectively audit your existing strategy and, more importantly, how to leverage from your learnings to build and deliver value through a well-designed BD and marketing alignment strategy.

Register for this workshop to learn......

 

Branding Legal Tech & innovation

05 Mar 2020 12:00 - 14:00

Venue: Linklaters LLP, One Silk Street, London EC2Y 8HQ

The emerging market of legal tech and innovation is growing day-by-day. It's hot. No week goes by without news of a firm launching a new digital product, agree to collaborate with a new tech start-up, or recruit new skills in tech and innovation. Most are eager to seize on market opportunities.

GC’s are demanding greater efficiencies, value for money and flexibility. Firms are responding through tech and innovation. Protecting relationships, is also in play, from the ever-growing ecosystem of disrupters, with the Big 4 at the front of the queue.

In these circumstances how firms use branding to clearly distinguish their tech and resourcing solutions, not only from other firms, but from disruptors is key to success.

The insights provided by this seminar focus on the legal sector but they are equally as relevant to other sectors in professional services coping with the demands and growth in technology and innovation.

 
Managing to Lead Series Celebrating International Womens Day Speak Up  Get Your Voice Heard

Managing to Lead Series: Celebrating International Women’s Day! "Speak Up – Get Your Voice Heard"

11 Mar 2020 08:00 - 09:30

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

 Attendance at this round-table discussion is for Marketing & BD Managers who are working towards senior leadership positions in the future.  

Our male colleagues are very much encouraged to attend too!

This series of breakfast meetings is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector. It will also provide greater insight for the road ahead and the challenges faced when progressing from manager to leader.

Are you visibly brilliant as well as technically brilliant at your job?

Sometimes, being safe and risk averse is essential for your everyday role, however, speaking with confidence, and influencing audiences requires a completely different set of skills.

The good news is, you can learn to speak up and get your voice heard – if you want to! 

 
DirectorPartner Breakfast Measuring ROI from Business Development in professional services

Director/Partner Breakfast: Measuring ROI from Business Development in professional services

12 Mar 2020 08:00 - 09:30

Venue: Tikit, BT Faraday House, Knightrider Street, London, EC4V 5BT

“The power of Marketing and Business Development.”  

Measuring the success of marketing initiatives in law firms and barristers’ chambers is notoriously challenging. When a high-value piece of new business comes in, how can you tell what the impetus was?

In this senior round-table breakfast discussion John Petrie, Chief Executive, Serle Court Chambers and Holly Gavaghan, Business Development Director, Keating Chambers  will share their unique insights on how the Business Development and Marketing teams demonstrate that ROI can be measurable.

 
FREE WEBINAR TODAY How to use Microsoft Teams to keep your team connected

FREE WEBINAR TODAY: How to use Microsoft Teams to keep your team connected.

23 Mar 2020 14:00 - 14:30

WEBINAR Host: Tikit

PSMG is delighted to invite you to join our partners Tikit to a Webinar today at 2pm when their expert training team  will deliver a short virtual seminar on how Microsoft Teams can help you and your colleagues to stay in touch. It is not too late to join us! 

Keeping your team connected whilst they are all working from home is as important for their morale as it is your business. So, if like lots of organisations, Microsoft Teams has just been a tile on your workforce’s desktop or a button on the toolbar in Outlook that is largely ignored, now is the time to start using it!

 
FREE WEBINAR TODAY Top Ten Tips when working from home Microsoft Outlook and Word

FREE WEBINAR TODAY: Top Ten Tips when working from home (Microsoft Outlook and Word)

30 Mar 2020 14:00 - 14:30

WEBINAR Host: Tikit

Most of us are now working from home, but you may not have the equipment or the support that you are used to. So the training team from Tikit, will be hosting a short webinar on Monday 30 th  (2pm GMT / 10am EDT), to show you some useful features / tips that you can use in Outlook and Word, which may benefit you whilst we you are out of office.

 
FREE WEBINAR Top 10 Tips for Microsoft Excel when working from home

FREE WEBINAR: Top 10 Tips for Microsoft Excel when working from home

08 Apr 2020 14:00 - 14:30

Webinar Host: Tikit

Join us for a free training session on Wednesday 8th April at 2pm where Danielle John-Charles & Julie McCarthy both of Tikit share their Top 10 Tips on Excel when working from home.

Our training experts will take you through helpful hacks so dealing with data on Excel isn’t so painful.

What we will cover......

 
FREE WEBINAR Furloughed or Fearful QampA Career Clinic - making the most of your career

FREE WEBINAR: Furloughed or Fearful? Q&A Career Clinic - making the most of your career

16 Apr 2020 13:30 - 14:15

Webinar Host: Totum Partners

Your career is important to you – but how do you make the most of it in the next few months and beyond.  

No matter your scenario, Joanna Milne, Consultant and Brooke McClure, BD and Marketing Consultant, both at Totum Partners give some practical advice as to what you can do to ensure your career stays on track.

 

 

 

 
FREE WEBINAR Top 10 Tips for Amending and Styling Word Documents

FREE WEBINAR: Top 10 Tips for Amending and Styling Word Documents

21 Apr 2020 14:00 - 14:30

WEBINAR Host: Tikit

Want to make your documents look more professional? Make Microsoft Word do the work for you with these handy tips and tricks.

In this training session Danielle John-Charles and Julie McCarthy both of Tikit will touch upon the following.....

 
WEBINAR Setting up a Client Listening programme

WEBINAR: Setting up a Client Listening programme

22 Apr 2020 12:00 - 13:00

WEBINAR Host: Simmons & Simmons

This is the 2nd in a 4 part linked series of seminars with Simmons & Simmons focusing on client relationships

Attendance at Part 1 was not necessary to attend this session.

In the past 24 months, Simmons & Simmons have set up a client listening programme that ensures they meet their clients at various key junctures in the relationship; post pitch, win or lose, post secondment, post significant transaction and regular relationship reviews.

In the second part of this interactive lunchtime series of seminars, Susie Godfrey and Lauren Bridgen will focus on: 

  • Getting partner buy-in to the programme,
  • linking feedback to strategy,
  • the administrative processes behind the scenes of the programme
  • and most importantly, how to ensure follow-up takes place.
 
WEBINAR Does your firms Business Development success hinge on collaboration with your fee-earners

WEBINAR: Does your firm’s Business Development success hinge on collaboration with your fee-earners?

23 Apr 2020 12:00 - 13:00

Webinar Host: LexisNexis Interaction

LAST CHANCE TO BOOK!

How important are your fee-earners in determining the overall success of your firm’s BD efforts? In our recent report, only 25% of the European firms surveyed said that their BD activities are successful.

During this session we’ll consider what is hindering success, reflecting on how business development in law firms has changed, the need for fee earner engagement/collaboration and if increased collaboration leads to increased revenues.

This interactive lunchtime session will provide the opportunity to discuss the challenges facing senior marketing and business development professionals and hear best practice strategies to overcome these.

 

 
FREE WEBINAR How to Pack a Punch on a webinar

FREE WEBINAR: How to Pack a Punch on a webinar

28 Apr 2020 12:00 - 13:00

Webinar Host: Client Talk

As content and events have moved online, many of us are wondering how we can achieve the same level of engagement with a webinar as we did in person. Unfortunately, many of us have come to expect webinars to be one of, or a combination of, the following: uninspiring; long-winded; boring; an information dump and a handout read out loud.  

With professionals working from home, we are divorced from our usual office set up and now thinking how we can make sure that our brand is maintained and that webinars aren’t low quality or amateur.

 
FREE WEBINAR An introduction to Professional Services Marketing Apprenticeships

FREE WEBINAR: An introduction to Professional Services Marketing Apprenticeships

05 May 2020 12:00 - 01:00

WEBINAR Host: Cambridge Marketing College

LAST CHANCE TO BOOK!

Working from home or even furloughed? Now is the ideal time to continue with your professional development at no cost to you or your firm.

If your firm pays the government's Apprenticeship Levy (all companies with a salary bill of £3m per year do) then the cost of any Business Development, Marketing and PR training courses delivered by PSMG and Cambridge Marketing College through this scheme will be covered by the Levy.

Apprenticeships are suitable for new recruits and your current team members who want to learn whilst they earn. It is the perfect way to develop the next generation of talent!

A business development and marketing apprenticeship gives you the opportunity to study and put into practice essential skills. And it’s all online and at no cost so it will not impinge on your firm’s training budget. This is the only marketing apprenticeship with a professional services twist!

In this webinar Nigel Clark and Charlotte Lestienne from Cambridge Marketing College will introduce the Professional Services Marketing Apprenticeship and give a flavour of what you will learn if you join the programme. At the end of the session there will be a 15 min Q&A so our presenters can answer any specific questions you may have.

 
FREE WEBINAR Getting the most out of LinkedIn

FREE WEBINAR: Getting the most out of LinkedIn

07 May 2020 12:00 - 13:00

Webinar Host: Alexander Low, DLA Ignite

Join Alexander Low from DLA ignite where we will share some top tips to help BD / Marketing and Lawyers get the best out of LinkedIn. 

These will be actionable insights you can implement immediately. 

 
WEBINAR Driving growth in professional services firms

WEBINAR: Driving growth in professional services firms

12 May 2020 12:00 - 13:00

WEBINAR Host: Client Talk

LAST CHANCE TO BOOK!

This is the first in a 2 part series.

Client Talk has been on a quest to find out what really drives growth in professional services firms - and they are going to share their findings with PSMG.  Client Talk have created a growth equation - and the factor that has the biggest impact on growth might surprise you. 

Claire Rason will walk us through her growth equation and discuss some of the things that might be standing in the way of growth.  

The session is a must have for in-house marketing and business development teams looking to find a reason to inspire their professionals to "do BD". It is also a must for those involved in Client Listening.

In this interactive lunchtime session Claire will try to answer some of the hard questions that marketing and business development should be asking themselves, including:

  • Are we really listening?
  • How do we involve all of our stakeholders?
  • Rather than be client-centric should we be client partners?

Each delegate will receive a copy of the Report.

To book a place please read more....

 
FREE WEBINAR Relationship refresh business development in times of big data

FREE WEBINAR: Relationship refresh: business development in times of big data

19 May 2020 12:00 - 13:00

Webinar Host: Tikit

LAST CHANCE TO BOOK!

Business development in the professional services sector is driven by relationships and the ability to introduce and be introduced. Contacts sit at the core of every network, but in order to harness their potential they need to be available to everyone and be updated with information on a regular basis.

This has been the “CRM dilemma” ever since such systems crawled from the sea and lay panting on the deserted shoreline of legal technology. A CRM will only be used if it contains useful information and it will only hold useful information if it is used.

TO BOOK A PLACE READ MORE....

 
WEBINAR Challenges to implementing a client experience programme

WEBINAR: Challenges to implementing a client experience programme

28 May 2020 12:00 - 13:00

WEBINAR Host: Tikit

LAST CHANCE TO BOOK!

Excellence of legal advice is increasingly being seen as a ’given’ when selecting a law firm. Focus is shifting towards other elements of the client experience and in order to ensure that the end-to-end service a firm offers is a positive differentiator, everyone needs to be engaged in improving that experience.

This session will explore some of the challenges in implementing an effective ‘feedback culture’ within a firm. A combination of effective technology and education on how to deal with feedback, both positive and negative, are essential in driving the necessary cultural change.

Please click on "Find out/Read more" for booking procedure and T&C's.

 
WEBINAR Driving Growth in practice - the 4Cs of being in house

WEBINAR: Driving Growth in practice - the 4Cs of being in house

09 Jun 2020 12:00

WEBINAR Host: Client Talk

This is the second in a 2 part series. Attendance at Part 1 was not essential

In professional services firms, the key to success can be found with the professionals that make up the firms themselves.  The success of a marketing or business development strategy in large part comes down to how it is implemented.  If the professionals do not buy-in, or are unwilling to implement it, the strategy falls dead in its tracks. 

We know what our teams should be doing, but, how do we address the elephant in the room - "It's just so hard to get professionals to do BD".

Claire Rason, founder and director of Client Talk, will take us through her 4Cs model (c) of working with professionals.  She sets out the different hats that marketing and business development professionals need to wear in order to get the most from the professionals they work with.

Please click on "Find out/Read more" for booking procedure and T&C's.

 
DIRECTORPARTNER LEVEL WEBINAR Why the Mindful Business Charter Needs You

DIRECTOR/PARTNER LEVEL WEBINAR: Why the Mindful Business Charter Needs You!

10 Jun 2020 10:00 - 11:00

Webinar Host: Inhouse Community

In this exclusive senior panel discussion we talk to Philip Aiken, Managing Director in Barclays and initiator of the Mindful Business Charter and discuss its significance two years on.

We will also discuss other matters of mental health and well-being for all stakeholders in the professional services industry.

Panel:

Philip Aiken, Managing Director, Head of Legal European Consumer Lending, Barclays

Hanim Hamzar, Regional Managing Partner, ZicoLaw  

Richard Martin, Head of Mental Health Work, Byrne Dean

Mary Peterson, Head of Talent and Learning, Addleshaw Goddard

Janie Wong, Partner, Addleshaw Goodard

Moderator: Patrick Dransfield, Director, In-House Community

Dedicated to the memory of Matthew Seligman 1955 -2020, barrister specializing in mental health & musician

As this  is  an international panel of speakers please note the start time is 10am UK and 5pm in Hong Kong, China & Singapore

Please click on "Find out/Read more" for booking procedure and T&C's.

 
WEBINAR Positioning Marketing as a Leader - Covid-19 Response and Recovery

WEBINAR: Positioning Marketing as a Leader - Covid-19 Response and Recovery

11 Jun 2020 11:00 - 12:00

WEBINAR Host: Passle and Burges Salmon

LAST CHANCE TO BOOK!

The importance of maintaining marketing budgets and market share during the Covid-19 slowdown and recovery is obvious. Firms will only be able to do this if the marketing function can deliver consistent and demonstrable value firmwide. In this seminar we take a practical look at a team doing this successfully. 

Will Eke of Passle is joined by Dan Baber , Senior PR & Communications Manager at Burges Salmon as they analyse how Dan and his team have transitioned successfully to a digital first engagement strategy. One that is delivering measurable engagement from the firm’s most important clients and prospects.

Please click on "Find out/Read more" for booking procedure and T&C's.

 
FREE WEBINAR The 2020 AmLaw Global 50 Website Report

FREE WEBINAR: The 2020 AmLaw Global 50 Website Report

16 Jun 2020 16:00 - 17:00

WEBINAR Host: Content Pilot

How Hard is your Website Working for your Firm?

In this seminar Deborah McMurray and Keith Wewe of Content Pilot will share with us the results, best practices and tips from their very latest and “hot off the press” 2020 AmLaw Global 50 Website study, including

  • Highlights and trends revealed
  • The Ten Foundational Best Practices
  • How to Improve your “3Rs”. Relationship—Reputation—Revenue and how your website should be facilitating all three
  • Learn where the largest law firms in the world excelled and where they failed
  • The areas in which most global law firms of all sizes are falling short.

They will also also walk you through a roadmap that can be used to immediately improve the power and impact of your website strategy, design and content.

In addition, copies of their White Paper and/or full Report are exclusively available to all who attend this webinar.

Please click on "Find out/Read more" for booking procedure and T&C's.

 
WEBINAR How to master CRM and engage your stakeholders to want to use your system

WEBINAR: How to master CRM and engage your stakeholders to want to use your system.

23 Jun 2020 12:00 - 13:00

Webinar Host: Wilson Allen

This the first in a 3 part series of CRM Masterclasses with Wilson Allen. 

Part 1 “Technology & Reporting!  

Historically the focus for CRM has been on inputs — entering data about clients into the system. 

But to truly succeed with CRM technology, you need to concentrate on the outputs. Not only do you need to understand the insight that can be derived from this data, but also the questions you are trying to answer.

To do so you need to start at the end and not the beginning! 

Please click on "Find out/Read more" for booking procedure and T&C's.

 
DIRECTORPARTNER LEVEL WEBINAR Shape Your BD amp Marketing with this Latest Info on Client Needs amp Priorities

DIRECTOR/PARTNER LEVEL WEBINAR: Shape Your BD & Marketing with this Latest Info on Client Needs & Priorities

24 Jun 2020 12:00 - 13:00

Webinar Host: Global Counsel Leaders Circle

Since the Pandemic hit, do you have an adequate sense of the changes in what your larger corporate clients in the UK, Europe and North America seek in their service providers? 

In this senior level discussion, global legal services expert Leigh Dance will take you through up-to-the-minute findings of the ground-breaking 2020 Global Counsel Leaders Circle Benchmark.   

With BD leaders Raya Blakeley-Glover of Bird & Bird and Bridget Uebel  of Norton Rose Fulbright, this session will link discussions, which took place in May and June with corporate legal and compliance leaders in major companies globally, to marketing and business development opportunities for your firm. 

In addition, participants will also hear fresh insights from the last 4 weeks—gathered by Leigh in online virtual roundtables of legal and compliance leaders in nearly 60 major multinational enterprises.  Raya and Bridget will join Leigh to share their top take-aways from the valuable data

A report of the findings will be sent to all those registered, following the webinar.  

Please click on "Find out/Read more" for booking procedure and T&C's.

 
DIRECTORPARTNER LEVEL WEBINAR Making An Impact as a Leader

DIRECTOR/PARTNER LEVEL WEBINAR: Making An Impact as a Leader

01 Jul 2020 10:00 - 11:00

WEBINAR Host: Courageous Co

Today we have an unprecedented opportunity to be leaders.

The pandemic is happening and we can’t control it. But, we can influence our attitudes, emotions and actions in the way it impacts our work and life.  

This webinar will be practical with tools, checklists and scenario discussion to help you lead yourself and others through this time so we can emerge feeling equipped and ready to regenerate our businesses and teams.

If you want to be in control of your daily outcomes and contributions, then this webinar is for you. 

We are all resourceful people. We all have a unique ability to contribute to our careers, teams, organisations and at home.

There's a big difference between reacting and responding. Now is the time for us to choose our responses!

Please click on "Find out/Read more" for booking procedure and T&C's. If you are unable to attend we would be very  happy to welcome one of your senior colleagues in your place.

 
Podcasts and the Law

Podcasts and the Law

09 Jul 2020 12:00 - 13:00

WEBINAR Host: Earshot Strategies

LAST CHANCE TO BOOK!

The content for this seminar is suitable across the professions and not just legal!

Justice may be blind but you need to make your legal voice heard to cut through all the noise and to reach your clients. If you don’t, someone else will!

In a tough business environment service-providers need more than ever to be recognised and trusted and podcasts are proven to be more effective than many other tools.  Used in the right way, podcasts are a cost-efficient and potent tool for professional services in securing new business as well as reinforcing established relationships.

As more people than ever turn on to podcasts, an increasing number of companies, from law firms to banks, are creating their own programmes to speak directly to clients, generating goodwill and business development opportunities in the process.

Join us to find out more about what podcasts can do, and what is involved in starting one for your organisation.

Please click on "Find out/Read more" for booking procedure and T&C's.

 
Is marketing making a difference or am I simply howling at the moon

Is marketing making a difference or am I simply howling at the moon?

14 Jul 2020 15:00 - 16:00

WEBINAR Host: Tikit

We all know the purpose of marketing activity, it’s to drive more business to the firm and retain the business you have. The fundamental measure of success for marketing is the acquisition of new clients or new instructions from existing clients. The link between activity at one end and cash at the other is, unfortunately, somewhat murky.

In this webinar Simon Elven of Tikit and Paul Catchpole of Introhive suggest some additional metrics that could be used as an indication of increasing engagement and to identify what marketing activity is really working by driving your prospects on the journey towards becoming a client.

Please click on "Find out/Read more" for booking procedure and T&C's.

 

 
The business case for DampI in Professional Services

The business case for D&I in Professional Services

15 Jul 2020 12:00 - 13:00

WEBINAR Host: Client Talk

LAST CHANCE TO BOOK!

Find out why embracing diversity is no longer a nice-to-have but the key to creating smarter firms.

Clients are setting the agenda and demanding that firms take diversity seriously. Winning new clients is just one reason why diversity is making its’ way into the boardroom.

During this webinar we will explore how embracing diversity, and in particular diverse thinking, can help all firms flourish.

We will highlight why D&I is no longer a nice-to-have for many firms. It is key to staying ahead of the pack!

Please click on "Find out/Read more" for booking procedure and T&C's.

 
WEBINAR How to master CRM and engage your stakeholders to want to use your system

WEBINAR: How to master CRM and engage your stakeholders to want to use your system

16 Sep 2020 12:00 - 13:00

WEBINAR HOST: Wilson Allen

LAST CHANCE TO BOOK!

This is the 2nd in a 3 part series of CRM Masterclasses with Wilson Allen

Part 2 “Process”   

Attendance at Part 1 is not essential 

Ultimately the key to success for any CRM programme is to weave it into the fabric of the firm. Trying to shoe-horn in a new programme of activity that seems disconnected from everything else is never going to work.

One of the best ways to find opportunities for growth is by starting with the processes that touch clients and you’re already collecting data – such as intake, conflicts, billing, and time. Identify which process improvements will strengthen client relationships.

In this the second part of our three-part masterclass, Michael Warren, Wilson Allen and Laura Scott of Kennedys  Law LLP will show how we can learn the greatest techniques of all.

This will be run as an interactive workshop with delegates being asked to complete a confidential survey of questions in advance to enable us to delve deeper into the answers you are looking for!

Please click on "Find out/Read more" for booking procedure and T&C's.

 
FREE WEBINAR Key Characteristics of professional services MBD

FREE WEBINAR: Key Characteristics of professional services MBD

22 Sep 2020 12:00 - 13:00

WEBINAR HOST: Cambridge Marketing College

This is the first in a complimentary series of Professional Services Marketing and BD Essentials webinars    

Part 1of 6: Key Characteristics of professional services MBD

Professional services are always evolving and improving, but there are certain principles and tenets that underpin great marketing and BD (MBD) in the professions. In this series of six webinars, Nigel Clark will take you through the essentials of professional services MBD to ensure we all start and then develop from a solid foundation of knowledge, skills and tools.  

In the first webinar Nigel Clark will identify the key characteristics of professional services MBD and tackle the question of whether marketing here is the same as other industries and sectors. He will also introduce a clear framework to help you identify MBD essentials from planning and positioning through to prospect, proposals and project s .  

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good professional services marketer into a great client champion.  

 

 

 

 
Webinar Mental Well-being How do we ensure lasting change

Webinar: Mental Well-being: "How do we ensure lasting change?"

01 Oct 2020 10:00 - 11:00

WEBINAR Host: Herbert Smith Freehills

Mental well-being has rightly soared up the business agenda as many leadership teams react to the current crisis.  As we look to the future, we ask: "How do we ensure lasting change?" 

Herbert Smith Freehills launched its first global mental health strategy Thrive in October 2019, following a long-standing commitment to mental health in the firm and the broader legal profession.

Its award-winning Mental Health Champions programme exists across all regions and has close to 500 trained volunteers.

In this seminar Paul McKeating, Matthew Clements and Bethan Thomson of Herbert Smith Freehills will discuss how the firm's proactive approach to mental well-being is combining accessible support, cultural change and sustainable ways of working, for both lawyers and business services professionals alike.

Please click on "Find out/Read more" for booking procedure and T&C's.

 
FREE WEBINAR The State of Innovation in Professional Legal Services

FREE WEBINAR: “The State of Innovation in Professional Legal Services”

01 Oct 2020 12:00 - 13:00

Webinar Host: Kings College London and Spiranti Limited

PSMG is proud to be a sponsor of The Professional Law Institute (PLI) for the launch of their new report on “The State of Innovation in Professional Legal Services” 

This report has been compiled by Meridian West director Ben Kent in collaboration with Spiranti and Earlsferry Advisory , and presented with the support from the PLI. 

Ben Kent, co-founder of Spiranti has been invited to join a panel of speakers for the webinar by King’s College London , as part of the Professional Law Institute’s lecture series on

"The Future of Legal Practice"

Alongside co-author Simon Drane of Earlsferry Advisory, Ben will begin by explaining what their research tells us about the drivers and limits on innovation, the implementation of legal technology, and how firms can benefit from the report’s benchmarking tools.

This will be followed by a Q&A moderated by

  • PLI’s Chris Howard, featuring additional panellists
  • Tamsin Anatasi Pace (Freshfields Bruckhaus Deringer) 
  • Richard Kemp (Kemp IT Law).

Carrying forward many of the themes of the PLI’s successful Future of Legal Practice series, this online session will conclude with details of how you can get hold of a copy of this important report.

 
Professional Services Pricing - A Virtual Masterclass

Professional Services Pricing - A Virtual Masterclass!

06 Oct 2020 09:00 - 12:00

VIRTUAL MASTERCLASS: Hosted by Positive Pricing

By popular demand, we are delighted to welcome back Positive Pricing in 2020 to deliver their previously "sold out" 2 day Masterclass.

As this Masterclass is now being run virtually we propose to present in manageable sessions. 

Each session will be held from 9am to 12pm per day

First day Masterclass

Tuesday 22nd September: Modules 1 and 2

Wednesday 23rd September: Modules 3 and 4

Second Day Masterclass

Tuesday 6th October: Modules 5 and 6

Wednesday 7th October: Modules 7 and 8

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
 
Webinar Client Feedback - The psychology that is holding us back

Webinar: Client Feedback - The psychology that is holding us back

13 Oct 2020 12:00 - 13:00

WEBINAR Host: Client Talk

LAST CHANCE TO BOOK!

Gathering feedback in professional services firms is personal. Yes there are the comments about reception, the coffee, the technology.....but all too often the feedback is personal. And rightly so! How the individual professionals deliver matters. Relationships matter. 

In this seminar we will be exploring the impact of psychology on client feedback programmes and what we can do about it! 

Claire Rason, founder and director of Client Talk, will make us think about the impact of cognitive bias, not only on our ability to gather feedback, but also on our ability to report back to client teams. 

She will also delve into mindsets and how these might be getting in the way of action.

 

Please click on "Find out/Read more" for booking procedure and T&C's.

 

FREE WEBINAR: Key Characteristics of professional services MBD

20 Oct 2020 12:00 - 13:00

Webinar Host: Cambridge Marketing College

This is the second in a complimentary series of Professional Services Marketing and BD Essentials webinars     

Part 2 of 6: Planning and Positioning

Professional services are always evolving and improving, but there are certain principles and tenets that underpin great marketing and BD (MBD) in the professions.

In this series of six webinars, Nigel Clark will take you through the essentials of professional services MBD to ensure we all start and then develop from a solid foundation of knowledge, skills and tools.  

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good professional services marketer into a great client champion. 

In this second webinar Nigel will explore the foundations of great MBD "planning and positioning" and will discuss....

 
 

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