Presenter: Charles Thornhill, founder and CEO of Harken

We will discuss:

• Know your audience: Understand their priorities, challenges and triggers, and what will make them sit up and take notice.
• Stand out from the crowd: Create thought leadership that addresses real audience needs, rather than simply showcasing what the firm knows.
• Make content work harder: Connect content, campaigns and events to build engagement and strengthen relationships.
• Turn insight into opportunity: Recognise signals, start meaningful conversations and move closer to winning work

Participants will leave with:

A practical framework for developing audience-led thought leadership, ideas for making your content and campaigns work harder, and a clearer understanding of how to connect marketing activity to commercial impact.

Registration, networking and lunch at 12.30pm with a speaker start of 1pm to approx. 2.15/2.30pm

Event price: £160 + VAT 

Members receive a 50% saving on the full price and pay £80 + VAT         

To register for a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745       

Terms of Booking and Cancellation Policy   

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.