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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2026 calendar and are adding to it as we go along to keep topics relevant. Keep watching!

We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.

Please contact gail.jaffa@psmg.co.uk for further information or if you are interested in presenting or hosting a seminar.

All our face to face meetings are live streamed from the venue to enable those further afield to attend on a virtual basis. Places are available upon request.

 
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Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Thu, 16 Jul 2026 09:30 - 17:00 

Online Host: Cambridge Marketing College

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

 
Best Practice Business Development

Best Practice Business Development

Mon, 20 Jul 2026 09:30 - 10:30 

Venue: Online Only

A special programme for PSMG members

ONLY AVAILABLE ONLINE!

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

 
Immersive AI Marketing  A One Day Course

Immersive AI Marketing: A One Day Course!

Wed, 22 Jul 2026 09:30 - 17:00 

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

If you're a marketing professional who's interested in utilising AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage, the Immersive AI Marketing Course is perfect for you.

This course is designed for marketers of all levels, with no prior experience required.

This Immersive AI Marketing Day Course will teach marketers how to unlock a wide range of opportunities. The course is a BCS Tech10 Accredited Programme, so once you've completed it, you will receive a BCS Tech10 digital badge to showcase your expertise.

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today.

 
MEMBERS FREE WEBINAR Is your content ready to be found by AI

MEMBERS FREE WEBINAR: Is your content ready to be found by AI

Wed, 22 Jul 2026 11:00 - 11:30 

Venue: Online Only

PSMG is delighted to be supporting Squiz in bringing you a 30 minute webinar

"Is your content ready to be found by AI"

In this fast paced online interactive discussion you will learn what “AI-ready content” looks like (and how to audit yours)

AI-powered tools are now the first stop for many users looking for answers—and if your content isn’t structured, signalled, and optimised for how AI retrieves and surfaces information, it simply won’t be found.

In this webinar “Is your content ready to be found by AI?”, we’re going deep on content discovery and what it means to be found in an AI-powered world.

In just 30 minutes, you'll learn:

1. How AI-powered search works — and why it’s different from traditional search engine optimisation.

2. The signals that determine whether your content gets surfaced (or skipped).

3. What “AI-ready content” looks like in practice — structure, metadata, authority, and freshness.

4. How to audit your existing content estate for AI discoverability.

5. How Squiz Content Intelligence helps you identify gaps, fix structure, and keep content working harder.

A recording will be available after the event for those who are registered

VERY LIMITED PLACES AVAILABLE

You can book a place by clicking on the link below.

Register Here

You can also email gail.jaffa@psmg.co.uk for further information

 
Immersive AI Marketing  A One Day Course

Immersive AI Marketing: A One Day Course!

Wed, 19 Aug 2026 09:30 - 17:00 

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

If you're a marketing professional who's interested in utilising AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage, the Immersive AI Marketing Course is perfect for you.

This course is designed for marketers of all levels, with no prior experience required.

This Immersive AI Marketing Day Course will teach marketers how to unlock a wide range of opportunities. The course is a BCS Tech10 Accredited Programme, so once you've completed it, you will receive a BCS Tech10 digital badge to showcase your expertise.

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today.

 

From Fragmented Data to Intelligent Growth

Thu, 17 Sep 2026 12:30 - 14:30 

Venue: If you are interested in hosting complimentary places are available

Igniting CRM Insight into Revenue, Opportunity, and a Seamlessly Connected Client Experience

Discover how to transform fragmented data into actionable intelligence that drives client retention, uncovers cross-selling opportunities, and converts CRM insight into measurable revenue growth.

This session is designed to equip you with a clear, strategic approach to consolidating relationship data into a central intelligence hub—enabling more personalised outreach, deeper client engagement, and stronger commercial outcomes.

This interactive workshop is ideal for professionals aiming to harness data as a purposeful lever for growth, collaboration, and a more connected client experience

 

A Better Way to Choose

Tue, 29 Sep 2026 12:30 - 13:30 

Venue: Online Only

A special fundraising event in support of Teenage Cancer Trust and Young Lives vs Cancer

Claire Rason is a friend, affiliate and longtime supporter of PSMG. Over the past year, her son Nicolas has spent 120 days in hospital and has undergone five rounds of chemotherapy. During that time, Teenage Cancer Trust and Young Lives vs Cancer supported him and Claire’s family in ways that went far beyond treatment. Their care, practical help and compassion made an incredibly difficult journey a little easier.

To give something back, Claire is launching a series of fundraising events inspired by the support her family received during Nicolas' cancer treatment .

The series will consist of five standalone events, each bringing together 120 people, in recognition of the 120 days Nicolas spent in hospital. Drawing on the ideas in her new book, A Better Way to Choose, each event will explore choice, decision-making and personal growth through a lens that is relevant to its audience.

Claire is delighted to be kicking off the series with the PSMG community.

We all face choices that matter, whether in our careers, relationships, leadership, or life. Yet the hardest decisions are rarely just about what to do. They are often negotiations about who we are and who we want to become. This session will introduce practical ideas and tools to help you pause, notice what's influencing you, and make choices with greater awareness and intention.

During the event, you'll:

  • Explore practical insights from A Better Way to Choose
  • Reflect on the hidden influences shaping your decisions
  • Learn simple tools for making more intentional choices
  • Contribute to two charities making a life-changing difference for young people with cancer and their families

Ticket price £50

Includes a copy of A Better Way to Choose on publication in January 2027

All profits will be shared equally between Teenage Cancer Trust and Young Lives vs Cancer

I hope you'll join us for what promises to be a thoughtful, practical, and meaningful conversation and help support young people and families facing some of life's toughest challenges.

 
 
 
 

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