Senior Breakfast: Beyond Keywords: How Conversational Search and GEO Will Drive Firm Revenue
18 Sep 2025 08:30 - 10:30
Venue: If you are interested in hosting complimentary places are available
Roundtable Leaders: Nick Condon, Managing Director, Squiz and
Registration, networking and breakfast at 8.30am with a speaker start of 9am to approx. 10.15/30am. Please be prepared for it to run over.
This roundtable discussion will explore how Squiz DXP's conversational search capabilities can position your firm at the forefront of this transformation.
Key topics covered:
- The Conversational Search Revolution: How AI assistants and chatbots are changing client behavior and expectations in legal services
- Understanding GEO: What Generative Engine Optimization means for law firms and why it's different from traditional SEO
- Squiz DXP Advantage: Leveraging conversational search features to capture qualified leads and provide immediate value to potential clients
- Content Strategy for AI: How to restructure your legal content to perform in AI-generated responses and conversations
- Implementation Roadmap: Practical steps to audit and optimize your current website for conversational search readiness
Event price: £195 + VAT
Members receive a 50% saving on the full price and pay £95 + VAT
To register for a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745
Terms of Booking and Cancellation Policy
Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.
Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.