Events

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Most marketing campaigns don’t fail because of bad ideas; they fail because it never gets properly funded.

If you have ever struggled to get buy-in, justify budget, or prove ROI to senior stakeholders, this session is for you.

This one hour fast paced webinar will be a practical session designed to help marketers and commercial leaders turn marketing into a recognised growth driver.

You will learn how to confidently communicate the value of marketing, secure bigger budgets, and align your strategy with what decision makers actually care about.

Who Should Attend

Marketing Managers, Heads of Marketing and Commercial Leaders plus anyone responsible for securing or influencing marketing spend.

Why Attend?

Marketing costs are rising, and competition for attention is higher than ever, meaning every penny needs to work harder. The businesses that win are not just doing better marketing; they are better at justifying and defending it internally.

What You’ll Learn

• How budget holders really think and how to communicate with them.
• Practical ways to link activity to commercial outcomes and ROI.
• How to build a business case that gets approved.
• The key metrics and language that win over finance and leadership teams.

A special programme for PSMG members

Back once more by popular demand

ONLY AVAILABLE ONLINE!

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

This is a senior roundtable breakfast and attendance is by Invitation only

As AI changes how clients discover and assess professional expertise, how can firms ensure they are being found and represented accurately?

Join Squiz at this senior PSMG breakfast for a practical discussion on what makes content trustworthy, complete and ready for AI-mediated discovery.

Drawing on first-party research, we’ll explore content ownership, governance and the foundations that also enable richer, more conversational digital experiences.

You’ll leave with a practical starting point: identify one priority client question, assess the gaps in your content and agree what to improve next.

Why it's a BD session.

BD teams now make most of a firm's client material themselves. Pitches, proposals, credentials and capability statements are written, built and sent by BD, often with an AI tool doing the first draft. The tools are quick with words but the templates being used were never built gen AI. The output drifts off brand, every firm's pitches start to read alike, and clients notice. In one survey of 3,887 client organisations, 70 per cent said they would not trust a report created using AI.

BD have a role to play in fixing this through how the team works and what it asks the brand team for. That makes it practical and squarely BD, and it should ruffle a few feathers.

Delegates leave with their own reading of where their firm stands and five habits they can start on the next working day.

Limited sponsorship opportunities available!

What, precisely, will clients still be willing to pay a premium for in 2030?

The professional-services industry has spent decades selling expertise. The next five years may determine whether expertise remains the product — or whether trust, judgement and accountability become the product instead.

For generations, the great professional-services firms have derived their power from a relatively simple proposition: they possess scarce expertise, they are trusted to exercise independent judgement, and their reputation allows clients to outsource difficult decisions to them. That proposition is now under pressure.

Artificial intelligence is making many forms of expertise cheaper, faster and more widely available. Clients are increasingly capable of bringing work in-house. Regulators are demanding greater accountability. Geopolitical fragmentation is challenging the idea of the genuinely global firm.

Conflicts of interest are becoming harder to manage as firms expand into technology, implementation and adjacent services. And a generation of clients is beginning to question whether the traditional professional-services model — people, hours, offices and expensive advice — still represents value.

We want to know what comes next. And we want to answer the uncomfortable questions that will surely be raised in this fast paced and insightful Summit.

The question for us all is therefore not simply “How will AI disrupt professional services?” It is: What will give professional-services firms authority, commercial power and public trust over the next five years?

During these exciting times we will explore the changing sources of power for all those in the professional services sector including lawyers, accountants and management consultants and will ask which firms will gain influence, which will lose it, and why.

Come and explore in depth what the future holds and find out whether your firm will be amongst the winners!

Let's look forward together.