Events

This event is in support of Patrick Dransfield one of PSMG’s Asian friends and affiliates with the evening being sponsored by SOAS University of London

"Beijing 1968: Through the lens of wanderlust – Join Patrick as he captures a China on the brink of change"

In this talk, Patrick Dransfield will share highlights from the 800+ archive; his thoughts on art and also doing business with Chinese people in the context of these unique images of a China in transition.

In the Summer of 1986, Patrick was living with an old Chinese Professor of Chemistry and his artist wife in north Beijing. He’d acquired a second-hand twin periscope Seagull camera and proceeded to record the street scenes he encountered on his long cycle rides between Peking University and the Newsweek office in west Beijing.

“We are all the luckier for seeing these pictures through the deeply empathetic lens that Patrick M Dransfield brought to Beijing in 1986.” Professor Rana Mitter OBE FBA, ST Lee Chair in US-Asia Relations at the Harvard Kennedy School.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FULL DAY COURSE - ONLINE ONLY !

Who is this event for?

If you're a marketing professional who's interested in utilising AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage, the Immersive AI Marketing Course is perfect for you. 

This course is designed for marketers of all levels, with no prior experience required. 

This Immersive AI Marketing Day Course will teach marketers how to unlock a wide range of opportunities. The course is a BCS Tech10 Accredited Programme, so once you've completed it, you will receive a BCS Tech10 digital badge to showcase your expertise.

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today. 

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

Workshop 1

AI for Marketing & Business Development in Law Firms

Limited virtual places available

AI has moved from buzzword to boardroom reality, but many BD, marketing and innovation teams still feel behind the curve. This session is designed to close that gap. It offers a practical, plain-English update on what today’s AI can do, how it’s already being used in law firms, and what individuals and teams need to do next to remain credible, capable, and commercially valuable in an AI-enabled workplace.

Who is this workshop for?

This session is designed for senior and mid-level professionals across Business Development, Marketing, Innovation and broader Business Services. No prior technical knowledge is required, just a desire to understand what’s changing, and why it matters.

Includes discussion, practical examples, and actionable frameworks

We will be adding to the conference overview in due course to take into account exciting new research

Research from PwC last year, conducted amongst almost 5000 global CEOs, revealed 45% doubt their companies will survive another decade on their current trajectory. Technological disruption, geo-political pressures, and evolving workforce dynamics are accelerating the need for transformation.

Significant change will only succeed if there is a workforce primed and ready to make it work, with the right structure, culture and skills in place. CEOs must align their business roadmap for change with a plan to develop, acquire and motivate the talent needed.

In addition, PwC’s Annual Law Firms’ Survey 2024 “Innovate, adapt, protect: A blueprint for sustained growth” reported that firms are acutely aware of the potential impact of continuing market uncertainty, with approximately 55% of Top 100 firms stating that they are extremely or somewhat concerned about macroeconomic volatility and geopolitical instability.

Professional services firms are also focused on the speed of technological change, with just over 50% of Top 100 firms being extremely or somewhat concerned that this will stop them meeting future ambitions.

Use of generative AI (GenAI) continues to gather pace, with the potential for significant productivity savings and commercial opportunities. However, some mid-tier law firms are concerned about the potential impact of GenAI on pricing and client demand.

The survey also highlighted the need for firms to address wider productivity and growth challenges and to embrace innovation, undertake transformation of operating models and rethink the size and shape of the future workforce.

At the same time, greater resilience will be needed against a complex risk landscape that ranges from cyber-attacks and geopolitical instability to the impact of climate change and ESG expectations.

The role of Marketing and Business Development will, therefore, be crucial in steering the resilience and reinvention required of both internal and external stakeholders, together with the adoption of future skills essential for ourselves and our teams to prosper, whilst operating in an increasingly complex environment.

The 2025 PSMG Annual London Summit is your opportunity to explore the critical theme of reinvention—a challenge facing every business in today’s rapidly shifting landscape.

Some key themes of this year's summit will be:-

Navigating Continuous Change – How firms are reshaping business models to stay relevant.

Unlocking Competitive Advantage – The strategies leading firms are using to thrive.

Harnessing Generative AI – The opportunities and risks of AI-driven transformation.

Workforce & Leadership Evolution – Engaging employees in change and upskilling for the future.

An exciting period of opportunity awaits us – let’s grab it with both hands!

We are delighted to announce our

CHAIR for 2025

Rachel Hussey, Client and Markets Partner, Arthur Cox

KEYNOTE SPEAKERS

1.Alex Liddle, Sales Director, EMEA Legal Business Solutions Network, PwC together with Bridget Uebel, Director, Special Projects, PwC

"How to thrive in 2025: Driving client centric growth"

2.Helena Samaha, President & CEO, Lex Mundi

WORKSHOPS

A) Sam Stamp, CEO together with Andy Batty, Strategic Advisor, Legal Engine

B) Shourik Chatterjee, Global Law Strategy & Business Development, EY Law together with Greg Birmingham, Global Marketing Lead, EY Blockchain and Jo Summers, Chief Client Officer, Lamp House Strategy

C) Nick Condon, Managing Director, Squiz and Rory Grant, Chief Growth Officer, Squiz (Formerly Co-CMO at Gilbert and Tobin)

D) Amit Champaneri, Head of Sales Excellence, SR&T – Advisory, Clients & Markets, Deloitte LLP

E) Paul Vetrone, Global Head of Industry Strategy - Accounting & Professional Services, Templafy

One More to follow

Final speaker details to be released shortly

For more information on sponsoring or attending please email

Gail Jaffa
gail.jaffa@psmg.co.uk

www.psmg.co.uk/events

We are delighted to welcome back LINAR, Client Talk, Gittings Global, Eventogy, Squiz, Templafy and White & Case as sponsors of the 2025 Annual Summit

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

Workshop 2

"The 4 Stages of the Meeting"

Limited virtual places available

How do you conduct that all important meeting? Whether with clients or other important stakeholders, moving relationships forward at meetings is about getting what you want, to be sure. 

But achieving that depends on your ability to create rapport, ask the right questions, pitch effectively and ask for what you want. All elegantly of course, paying close attention to the personality and social style of your stakeholder – whether in the room or online.

In this session you will receive a simple but powerful route map to prepare for and conduct more effective meetings and in particular we will look at:  

• Making an impact: you never get a second chance to make a first impression. How everything from your background to your posture matters.
• Likeability and building rapport: attending to small talk
• Uncovering needs: asking the right questions and listening
• Demonstrating capabilities: presenting and articulating a compelling message
• Closing: handling objections and getting an advance - moving things forward
• Attending to the practicalities of running the meeting: ensuring everyone has a fair chance to speak
• Action planning

Transform Your Client Listening Programme from Data Collection to Strategic Asset

ONLINE ONLY!

Why Attend?

“Relishing your course. Finding it fascinating and hugely validating. Thank you for sharing your deep expertise”.

A recognised leader in our sector who has worked for Magic Circle, US and other top tier international firms. You won't be disappointed!

Places are strictly limited, so early booking is recommended. Contact us today to secure your place or learn more about how this programme can help transform your client listening approach.

Preview of Meridian West's Masterclass here!

Client listening has evolved beyond ad-hoc touchpoints and basic satisfaction tracking. Today, the best ones are integrated programmes that uncover opportunities as well as feedback, formalise processes for acting on the insight, and provide a demonstrable return on investment. But building an advanced programme can be a daunting task.

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world's leading professional firms develop and enhance their client listening programmes.

It is an intensely practical programme, led by tutors will real-world experience and draws upon their work with leading professional services firms across legal, accounting, consulting and B2B sectors

Each session delivers practical, immediately applicable insights from practitioners who have built world-class client listening programmes .

1. Build a compelling business case for client listening investment
2. Design and conduct research that delivers genuine insights
3. Leverage AI and technology to scale your programme
4. Create impactful reporting that drives action
5. Closing the loop and driving change
6. Build a client centric culture that turns feedback into growth

We will also be using the results of the Meridian West diagnostic tool (CLIMB) to help firms benchmark their approach and discover best practice - CLIMB - Meridian West. It is designed for any CX professional who wants to make their mark on their firm through delivering value from client insight.