Speakers: Peter Heneghan, co-founder of Albie.ai with Melanie Hart, Partner, Dispute Resolution, Kingsley Napley and A.N. Other tbc

Registration, networking and lunch at 12.30pm with a speaker start of 1pm to approx. 2.15/2.30pm

Agenda

1. Short keynote by Peter Heneghan: A clear-eyed overview of the new AI crisis landscape—risks, opportunities, and the non-negotiable need for human-in-the-loop decision-making.
2. Panel discussion (Peter Heneghan, Melanie Hart and A.N. Other expert): A deeper dive into the issues raised in the keynote, including practical mitigation, governance, and what “good” looks like in real-world crisis response.
3. Audience Q&A: Open discussion and practical questions from attendees.

Key Takeaways:

• AI-Driven Crisis: What’s Changed (and What Hasn’t)
• How AI shifts speed, scale and plausibility—raising the stakes for reputation and trust.
• Deepfakes and Synthetic Media: The New Evidence Problem
• What deepfakes are, how they spread, and what credible response protocols look like.
• Hallucinations and Workflow Risk: When Tools Become Liabilities
• How AI errors can create legal, reputational and client-facing consequences—and what to do about it.
• Cyber Meets Comms: How Attacks Become Narratives
• Why cyber incidents increasingly trigger public crisis, and how cross-functional response should operate.
• The Opportunity: Using AI to Respond Faster and Smarter
• Monitoring, scenario planning, stakeholder mapping, drafting and testing—where AI helps without overreach.
• Human-in-the-Loop by Design
• Practical governance: verification standards, escalation routes, and decision ownership under pressure.

Why Attend?

If your organisation’s reputation is built on expertise, credibility, and client confidence, AI-driven crises are not hypothetical. This session will help you understand the new threat landscape, reduce organisational blind spots, and turn AI into a controlled advantage rather than an unmanaged risk—while protecting trust when it matters most.

About the Speakers

Peter Heneghan is the co-founder of Albie.ai, an AI and communications consultancy helping in-house teams build AI capability through advisory, training, and a comms-native platform.

A former senior communications leader across 10 Downing Street, BBC, Channel 4 and BuzzFeed, Peter has supported organisations including The Royal Foundation, McLaren Formula One, Diageo, and the United Nations.

Melanie Hart , is a Partner specialising in Dispute Resolution at Kingsley Napley. Melanie advises on a broad range of corporate, commercial and individual disputes, and represents clients in litigation, arbitration and mediation.

Event price: £160 + VAT  

Members receive a 50% saving on the full price and pay £80 + VAT           

To register for a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745        

Terms of Booking and Cancellation Policy                    

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.