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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2024 calendar and are adding to it as we go along to keep topics relevant. Keep watching!

All our face to face meetings can be live streamed from the venue to enable those further afield to continue to attend on a virtual basis. Places available upon request.

We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.

Please contact gail.jaffa@psmg.co.uk for further information or if you are interested in presenting or hosting a seminar.

 
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Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Wed, 17 Jul 2024 09:30 - 17:00 

Online Host: Cambridge Marketing College

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

 

Mastering AI & Metaverse Marketing

Wed, 24 Jul 2024 09:30 - 17:00 

Online Host: Cambridge Marketing College

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

 
Delivering Digital ROI

Delivering Digital ROI

Tue, 17 Sep 2024 12:30 - 14:00 

Webinar Host: TBD Marketing

Online Only

Join us for a panel discussion led by Simon Marshall of TBD Marketing , featuring four top digital marketing leads from leading UK and international law firms, Matt Stevens , Global Director Digital Marketing at Dentons , Bram Vanoirbeek , Head of Brand & Digital, CMS , with Sam Taylor , Head of Clients Data and Digital Marketing, Kingsley Napley

In this session promises to delve deep into the evolving landscape of digital marketing within the legal sector, challenging existing perceptions and exploring innovative approaches to return on investment (ROI) and return on content (ROC).

In this session our panellists will be covering:

Industry perceptions

Is digital marketing viewed merely as a shopfront, or does it hold a more strategic position? How do you approach changing perception?

Beyond paid social

Moving the ROI conversation away from solely paid initiatives to encompass broader digital activities.

Content governance

Best practices for managing content effectively across digital platforms to ensure compliance, relevance, and engagement.

 
EmpowerHer  A programme for senior women in professional services

EmpowerHer – A programme for senior women in professional services

Fri, 20 Sep 2024 09:30 - 12:00 

Venue: Central London


A SENIOR LEVEL PROGRAMME

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

  • 4 face-to-face peer group coaching sessions
  • 1 individual coaching session
  • The opportunity to shape the sessions based on what the cohort is struggling with most
  • A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places with a special early bird rate until 1st August 2024

Come and join us and unlock the power within!

 

The revolutionary possibilities of the Metaverse and AI in marketing and BD

Tue, 24 Sep 2024 12:30 - 14:15 

Venue: If you are interested in hosting face to face then please let us know

Join our dynamic workshop, designed for professional services marketers eager to explore the revolutionary possibilities of the metaverse and AI in marketing and BD. Whether you're just starting out or looking to deepen your expertise, this 75-minute session will offer a tantalising glimpse into the cutting-edge strategies and tactics that can redefine customer engagement and competitive positioning in our industry.

Who Should Attend?

This session is perfect for MBD professionals at all levels who are keen to integrate emerging technologies into their strategies and elevate their market presence.

About This Event:

In just 75 minutes, we will take you on a practical journey through the most essential aspects of metaverse and AI marketing.

Don’t miss out on this opportunity to add a cutting-edge layer to your professional skills and discover new avenues for growth and innovation. Reserve your spot today and be part of the future of professional services marketing.

Here's what you'll discover:

 
Masterclass Supercharge your Client Listening

Masterclass: Supercharge your Client Listening

Thu, 07 Nov 2024 09:00 - 12:30 

Venue: Online Only

ONLINE ONLY

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason  of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews.

 
 
 
 

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