Events

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FULL DAY COURSE - ONLINE ONLY !

Who is this event for?

If you're a marketing professional who's interested in utilising AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage, the Immersive AI Marketing Course is perfect for you. 

This course is designed for marketers of all levels, with no prior experience required. 

This Immersive AI Marketing Day Course will teach marketers how to unlock a wide range of opportunities. The course is a BCS Tech10 Accredited Programme, so once you've completed it, you will receive a BCS Tech10 digital badge to showcase your expertise.

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today. 

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

Workshop 2

Limited virtual places available

Owen Williams, latterly a Partner, Director of Marketing & Business Development with experience of working at Simmons & Simmons, HSF, Clifford Chance and Deloitte.

Being brilliant is one thing, being widely known for being brilliant is another thing altogether! In the relatively small world of professional services, the latter invariably propels you into the better roles, the sexier projects and the more impressive firms.

Since the very first days of business, the value of developing, maintaining and continuously enhancing your personal brand has been recognised but in today’s fast evolving world, with the accelerated introduction of new technologies, the job of profiling oneself has never been more important and also challenging.

In this session we will take a look at some of the core principles around personal brand that simply cannot be ignored or set aside, and we will also share and discuss some of the more innovative and bold approaches that are elevating careers across the professional services market.

This session is designed for everyone, at all levels…all you need is a career (long or short…doesn’t matter) and ambition.

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

Workshop 3

"The 4 Stages of the Meeting"

Limited virtual places available

How do you conduct that all important meeting? Whether with clients or other important stakeholders, moving relationships forward at meetings is about getting what you want, to be sure. 

But achieving that depends on your ability to create rapport, ask the right questions, pitch effectively and ask for what you want. All elegantly of course, paying close attention to the personality and social style of your stakeholder – whether in the room or online.

In this session you will receive a simple but powerful route map to prepare for and conduct more effective meetings and in particular we will look at:  

• Making an impact: you never get a second chance to make a first impression. How everything from your background to your posture matters.
• Likeability and building rapport: attending to small talk
• Uncovering needs: asking the right questions and listening
• Demonstrating capabilities: presenting and articulating a compelling message
• Closing: handling objections and getting an advance - moving things forward
• Attending to the practicalities of running the meeting: ensuring everyone has a fair chance to speak
• Action planning

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

Workshop 4

Stakeholder Management - with a twist!

Limited virtual places available

In this interactive workshop, Claire Rason (Coach and BD Consultant), will explore stakeholder management, with a twist!

In a world of competing agendas and complex relationships, stakeholder management is more than just a checklist; it's a dynamic dance of influence, empathy, and strategy.

For Marketing and Business Development teams to get the client voice heard and to move practitioners to action, they need to be able to understand it. This facilitative session invites you to step back and ask: Who are the stakeholders who truly matter? And more importantly, how do we engage with them meaningfully?

Together, we'll explore the subtle but powerful distinction between persuasion and influence, and how each plays a role in shaping outcomes. We'll also dive into the thorny terrain of “difficult” stakeholders. Are they challenging because of their behaviour, or because of how we show up in the relationship?

Expect a space for reflection, dialogue, and practical tools to help you navigate stakeholder dynamics with confidence and curiosity.

Transform Your Client Listening Programme from Data Collection to Strategic Asset

ONLINE ONLY!

Why Attend?

“Relishing your course. Finding it fascinating and hugely validating. Thank you for sharing your deep expertise”.

A recognised leader in our sector who has worked for Magic Circle, US and other top tier international firms. You won't be disappointed!

Places are strictly limited, so early booking is recommended. Contact us today to secure your place or learn more about how this programme can help transform your client listening approach.

Preview of Meridian West's Masterclass here!

Client listening has evolved beyond ad-hoc touchpoints and basic satisfaction tracking. Today, the best ones are integrated programmes that uncover opportunities as well as feedback, formalise processes for acting on the insight, and provide a demonstrable return on investment. But building an advanced programme can be a daunting task.

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world's leading professional firms develop and enhance their client listening programmes.

It is an intensely practical programme, led by tutors will real-world experience and draws upon their work with leading professional services firms across legal, accounting, consulting and B2B sectors

Each session delivers practical, immediately applicable insights from practitioners who have built world-class client listening programmes .

1. Build a compelling business case for client listening investment
2. Design and conduct research that delivers genuine insights
3. Leverage AI and technology to scale your programme
4. Create impactful reporting that drives action
5. Closing the loop and driving change
6. Build a client centric culture that turns feedback into growth

We will also be using the results of the Meridian West diagnostic tool (CLIMB) to help firms benchmark their approach and discover best practice - CLIMB - Meridian West. It is designed for any CX professional who wants to make their mark on their firm through delivering value from client insight.