Events

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Online Only

Join us for a panel discussion led by Simon Marshall of TBD Marketing , featuring four top digital marketing leads from leading UK and international law firms, Matt Stevens , Global Director Digital Marketing at Dentons , Bram Vanoirbeek , Head of Brand & Digital, CMS , with Sam Taylor , Head of Clients Data and Digital Marketing, Kingsley Napley

In this session promises to delve deep into the evolving landscape of digital marketing within the legal sector, challenging existing perceptions and exploring innovative approaches to return on investment (ROI) and return on content (ROC).

In this session our panellists will be covering:

Industry perceptions

Is digital marketing viewed merely as a shopfront, or does it hold a more strategic position? How do you approach changing perception?

Beyond paid social

Moving the ROI conversation away from solely paid initiatives to encompass broader digital activities.

Content governance

Best practices for managing content effectively across digital platforms to ensure compliance, relevance, and engagement.

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

A SENIOR LEVEL PROGRAMME

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places with a special early bird rate until 1st August 2024

Come and join us and unlock the power within!

Join our dynamic workshop, designed for professional services marketers eager to explore the revolutionary possibilities of the metaverse and AI in marketing and BD. Whether you're just starting out or looking to deepen your expertise, this 75-minute session will offer a tantalising glimpse into the cutting-edge strategies and tactics that can redefine customer engagement and competitive positioning in our industry.

Who Should Attend?

This session is perfect for MBD professionals at all levels who are keen to integrate emerging technologies into their strategies and elevate their market presence.

About This Event:

In just 75 minutes, we will take you on a practical journey through the most essential aspects of metaverse and AI marketing.

Don’t miss out on this opportunity to add a cutting-edge layer to your professional skills and discover new avenues for growth and innovation. Reserve your spot today and be part of the future of professional services marketing.

Here's what you'll discover:

In this insightful workshop with Andy Robinson, Head of Sales, Simmons & Simmons together with Ben Kent, Managing Director, Meridian West we will delve into the unique ways in which law, accounting and consultancy firms approach marketing and business development, and compare these strategies with those employed in other sectors (in particular, B2B technology, financial services, and PE). 

The goal is to identify potential lessons that can be applied across industries to foster growth and success.

Join us for this enlightening workshop as we dissect these critical aspects of business development and marketing, with the aim of crosspollinating ideas and strategies across sectors.

This is a senior level breakfast roundtable suitable for those curious about AI and LLMs who wish to make a genuine change in your organisation.

Bored of being told AI will solve everything and that you won’t have a job in 12 months' time? Tired of GenAI waffle with no practical steps to implementation? Sceptical we’ll ever find use cases that save time? 

This exclusive workshop run by Lee Curtis and Sam Stamp both of LINAR Consulting will explore the impact of AI and Large Language Models (LLMs) on professional services marketing, offering interactive demonstrations, hands-on activities, and thought-provoking discussions. 

Learn how to leverage AI to enhance service quality, maintain competitive advantage, and significantly increase productivity and efficiency.

Prepare your organisation (and yourself!) for a future that’s going to look very different to what’s come before. If you want things to stay the same, everything's going to need to change

ONLINE ONLY

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason  of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews.