Events

Limited virtual places available

Business development can be a tricky subject for professional services firms. Too often, the majority of BD activity is concentrated among a small number of partners and senior people, leaving firms overly reliant on a few individuals to generate and maintain relationships.

Getting juniors involved earlier can help to build stronger relationships, develop future BD capability and create a more consistent approach to business development over the longer term. But how do you get juniors involved when they may lack confidence, experience or simply see BD as something that is “for senior people”?

There will be plenty of opportunity for discussion and questions, and the session will be highly practical. You will leave with ideas and actions you can take back to your firm and start implementing straight away.

In this interactive lunchtime session, Joanna Gaudoin, ClientWise will explore: 

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

As marketing professionals, navigating the ever-evolving world of AI and technology can be challenging, but it also opens up unprecedented opportunities for brand building, competitive advantage and potential business growth.  

This immersive one-day course, aims to equip you with a hands-on understanding and strategic insights on engaging clients, showcasing products, and deploying advanced marketing strategies in the next iteration of digital marketing. 

We'll guide you through the transformative power of AI, focusing on their implications for customer engagement, personalised product showcasing, data-driven marketing, automation, agents and more.

We'll also explore solutions for accessibility and the ethical considerations of AI and create strategies to navigate potential challenges.

This course is designed for marketers of all levels, with no prior experience required.

This Immersive AI Marketing Day Course will teach marketers how to unlock a wide range of opportunities.

The course is a BCS Tech10 Accredited Programme, so once you've completed it, you will receive a BCS Tech10 digital badge to showcase your expertise.

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today.

Online Only!

Most marketing campaigns don’t fail because of bad ideas; they fail because it never gets properly funded.

If you have ever struggled to get buy-in, justify budget, or prove ROI to senior stakeholders, this session is for you.

This one hour fast paced webinar will be a practical session designed to help marketers and commercial leaders turn marketing into a recognised growth driver.

You will learn how to confidently communicate the value of marketing, secure bigger budgets, and align your strategy with what decision makers actually care about.

Who Should Attend

Marketing Managers, Heads of Marketing and Commercial Leaders plus anyone responsible for securing or influencing marketing spend.

Why Attend?

Marketing costs are rising, and competition for attention is higher than ever, meaning every penny needs to work harder. The businesses that win are not just doing better marketing; they are better at justifying and defending it internally.

What You’ll Learn

• How budget holders really think and how to communicate with them.
• Practical ways to link activity to commercial outcomes and ROI.
• How to build a business case that gets approved.
• The key metrics and language that win over finance and leadership teams.

A special programme for PSMG members

Back once more by popular demand

ONLY AVAILABLE ONLINE!

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

Why it's a BD session.

BD teams now make most of a firm's client material themselves. Pitches, proposals, credentials and capability statements are written, built and sent by BD, often with an AI tool doing the first draft. The tools are quick with words but the templates being used were never built gen AI. The output drifts off brand, every firm's pitches start to read alike, and clients notice. In one survey of 3,887 client organisations, 70 per cent said they would not trust a report created using AI.

BD have a role to play in fixing this through how the team works and what it asks the brand team for. That makes it practical and squarely BD, and it should ruffle a few feathers.

Delegates leave with their own reading of where their firm stands and five habits they can start on the next working day.