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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.


Forthcoming Events


We are continually working on our 2024 calendar and are adding to it as we go along to keep topics relevant. Keep watching!

All our face to face meetings can be live streamed from the venue to enable those further afield to continue to attend on a virtual basis. Places available upon request.

We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.

Please contact for further information or if you are interested in presenting or hosting a seminar.

 October 2023 
Unlocking AI Shaping the future of research for professional firms

Unlocking AI: Shaping the future of research for professional firms

Wed, 24 Jan 2024 12:30 - 14:30 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

Virtual attendance available on request!

Join us as we delve into the world of Artificial Intelligence (AI) and its practical applications across various domains of research, including client listening, thought leadership, and market strategy.

Through discussion with leading experts in this field, we will aim to unravel the transformative power of AI and how it can revolutionize the way we approach research and strategy, covering some of the current practical applications in research for professional firms but also some of the drawbacks and challenges of using these platforms and potential solutions, and how this may shape the future of AI as we know it.

This session is designed for professionals across various industries who are keen to harness the power of AI to enhance their research capabilities.

EmpowerHer  A programme for senior women in professional services

EmpowerHer – A programme for senior women in professional services

Fri, 26 Jan 2024 - Fri, 26 Jul 2024

Venue: Central London

A Senior Level Programme

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

  • 6 face-to-face peer group coaching sessions
  • 6 individual coaching sessions
  • The opportunity to shape the sessions based on what the cohort is struggling with most
  • A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places with a special early bird rate until 31st December 2023.

Come and join us and unlock the power within!


"Law Firm Maturity Index": How to drive opportunities for your firm and clients.

Thu, 22 Feb 2024 12:30 - 14:15 

Venue: TBC: If you are interested in hosting face to face then please contact us

Virtual attendance available on request

We are increasingly becoming aware that our organisations are 'human systems'. If we invest in those systems, we create value for the organisation as a whole and for society beyond. If we don't invest in (or rather, drain) those 'human resources', we destroy value and create risk.

There is an evidence-based science to this. Led by The Maturity Institute, and working with LexSolutions, they are empowering law firms and their clients with the data, insights and practical means to address these issues strategically and holistically.

Understanding where your firm sits on the Law Firm Maturity Index can enable you to drive opportunities for your firm and your clients.

Join this interactive workshop to understand what "Maturity" is, where your firm could be on the Maturity Index and how to use this data to maximise your firm's value and opportunities.

To support the work our presenters are doing around building human-centric organisations and purpose-driven law firms, whether attending or not could you please take a few moments to fill in an open survey which we are using to gather data for this session.

Here is the link. The survey will only take 10 minutes and is entirely confidential.

Masterclass Supercharge your Client Listening

Masterclass: Supercharge your Client Listening

Wed, 20 Mar 2024 09:00 - 12:30 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

You can attend in person OR online so you can still join from afar! 

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy. 

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes. 

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes. 

This masterclass is aimed at any professional who is involved in conducting client interviews.


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