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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2022 calendar and are adding to it as we go along to keep topics relevant. Keep watching!

Until we are advised otherwise, we are continuing with webinars but will change over again to face to face meetings as soon as possible.

Going forward all our face to face meetings will be live streamed from the venue to enable those further afield to continue to attend.

We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.

Please contact gail.jaffa@psmg.co.uk for further information or if you are interested in presenting or hosting a seminar.

 
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Closing the gap between brand promises and client reality

Closing the gap between brand promises and client reality

Thu, 26 May 2022 12:00 - 14:00

Webinar Host: MyCustomerLens

This is now an online only event

Jeff Bezos famously described a brand as "what people say about you when you're not in the room"

So do you know what your clients are saying about you? And how well do their words and experiences align with the promises you're making with sales and marketing?

Now more than ever, minimising the gap between brand promises and client reality is central to future success and growth. But that can only happen when fee-earners and commercial teams are on the same page.

In this webinar, Paul Roberts of MyCustomerLens will talk about how firms can:

  • Measure the impact of their brand promises
  • Discover what's driving any gaps between promises and reality
  • Benchmark how gaps, and their underlying drivers, vary across sectors or service lines
 
Masterclass Coaching for success - how to get comfortable presenting

Masterclass: Coaching for success - how to get comfortable presenting

Wed, 15 Jun 2022 08:30 - 12:00

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

This is an in person and/or virtual attendance 1/2 day Masterclass for you or members of your team.

Presenting is something that many people fear and shy away from. Notwithstanding, it often forms an important part of our roles.

Whilst we might not volunteer, nor need, to stand up and speak in front of hundreds of people, we might need to present our conclusions to the board or management committee, or make a presentation to our team to get buy-in for a change of direction.

Perhaps we need to stand up and introduce other professionals/experts at the meetings we run or help to coach fee earners or members of our team in this task.

Presentation skills matter and this training aims to give you some tools and techniques to banish the nerves and make your presentations better. 

 

G + L = C

Thu, 23 Jun 2022 12:00 - 13:00

Webinar: Host to be confirmed

Grammar + language = communication

What are the “trade” tools journalists use – and why do they matter? Does your firm have a style guide and, if so, is it reviewed regularly? And are those all-important pitch documents as pristine in grammatical presentation as they are in content?

The impression we create and the perceptions we instil are informed by our use of language, even with the “shortcuts” of social media, What’s App and messaging platforms. In a world of complexity, plain English is more important than ever.

 

Navigating The Sustainability Curve: The New Impact Model for Professional Services Firms Marketing & Business Development

Tue, 28 Jun 2022 12:00 - 14:00

Venue: TBC: If you are interested in hosting face to face then please contact us

This is an in person and/or virtual attendance event

The transition to net zero carbon emissions is the challenge of our lifetime. With ESG top of the corporate agenda, the role of professional advisors has never been more critical for business, humanity and the planet.

But tackling your own carbon footprint is just the beginning. How can you steer your firm’s journey from a sustainable firm to a sustainability firm – maximising your positive impact by enabling your clients to accelerate their net zero transition.

And what is the role of marketing and business development in leading change?

 

The rise of ‘S’ in ESG

Wed, 06 Jul 2022 12:00 - 14:00

Venue: TBC: If you are interested in hosting face to face then please contact us

This is an in person and/or virtual event

Societal issues continue to gain wide attention. With mass movements and more recently, the pandemic, highlighting longstanding social disparities.

In this interactive workshop, Neil Pearson and Surjit Deuer will discuss what is driving the need for social change and how these are becoming an important element of the corporate story.

As well as sharing their own journey on embedding the ‘S’ of ESG, there will be an opportunity to explore how marketing and BD professionals can inform, influence and impact ESG strategies.

 
 
 
 

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