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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2021 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 December 2020 
The journey towards digital transformation Start by understanding the opportunity

The journey towards digital transformation: Start by understanding the opportunity

11 Mar 2021 15:00 - 16:00

WEBINAR Host: Calls9

New technological advances, changing customer behaviour and demands, disruptive start-ups and global market forces have pushed the professional services sector into a new era. These changes are creating opportunities for businesses that recognise the crucial role of digital in the transformation of themselves and their sector.

In this webinar, Adam Roney and Paul Smith will explore how professional services businesses can use digital to enable...


Please click on "Find out/Read more" for booking procedure and T&C's.

Professional Services Pricing - A Virtual Masterclass

Professional Services Pricing - A Virtual Masterclass!

15 Mar 2021 - 23 Mar 2021 09:00 - 12:00

VIRTUAL MASTERCLASS: Hosted by Positive Pricing

By popular demand, we are delighted to welcome back Positive Pricing in 2021 to deliver their previously "sold out" 2 day Masterclass.

As this Masterclass is now being run virtually we propose to present in manageable sessions. 

Each session will be held from 9am to 12pm per day

First day Masterclass

Monday 15th March: Modules 1 and 2

Tuesday 16th March: Modules 3 and 4

Second Day Masterclass

Monday 22nd March: Modules 5 and 6

Tuesday 23rd March: Modules 7 and 8

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
VIRTUAL PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture - POSTPONED FROM 2020

VIRTUAL: PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture" - POSTPONED FROM 2020!

24 Mar 2021 - 25 Mar 2021 08:00 - 17:30

Virtual Host: Virbela

Come and join this new and exciting virtual world we have created and be a conference avatar!

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

How can we, in marketing and business development, be instrumental in driving the direction of cultural change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the fast paced changes affecting our sector.

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.



We are delighted to announce that our mainline sponsor for the 2021 PSMG Annual Conference is One Advanced. Huge thanks go to everyone at One Advanced for their tremendous support. Why not join them at their dedicated conference workshop and at their stand in the Exhibition Hall?   


Yet again, our huge thanks go to all our sponsors.  We are delighted to be working with all their teams, yet again.

Salespeople In a law firm Whatever next

Salespeople? In a law firm? Whatever next!

30 Mar 2021 12:00 - 13:00

WEBINAR Host: Simmons & Simmons

The word sales evokes a range of emotions. Within the legal industry it is often considered an activity undertaken by other industries and something that is beneath the esteemed legal profession. As a result the sales mentality, tools and infrastructure in place across the legal industry is woefully inadequate.

With the entry of new players into the legal market and the proliferation of more commoditised legal services it is clear that this situation has to change. 

Join Lee Curtis , Head of Sales at Simmons & Simmons, for a discussion on his new role in establishing a sales culture and the opportunities and challenges this brings.  


Please click on "Find out/Read more" for more content and booking procedure and T&C's.

The Art of Influencing

The Art of Influencing

31 Mar 2021 12:00 - 13:00

As business services professionals we are often required to persuade and influence the lawyers, accountants and consultants we work with. Sometimes it is an easy sell - with others it can seem we are swimming through treacle.

Being able to influence is a skill. As with all skills it comes more easily to some than others. That doesn’t mean it can’t be taught. 
Claire Rason, founder of Client Talk, is going to explore the way we can use questioning and active listening to influence.
This course is ideally suited to Heads of, or Directors, who need to influence and affect change within the firms they work for. It would also suit those looking to step up into these roles.
Please click on "Find out/Read more" for more content and booking procedure and T&C's.

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