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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2026 calendar and are adding to it as we go along to keep topics relevant. Keep watching!

We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.

Please contact gail.jaffa@psmg.co.uk for further information or if you are interested in presenting or hosting a seminar.

All our face to face meetings are live streamed from the venue to enable those further afield to attend on a virtual basis. Places are available upon request.

 
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MEMBERS FREE WEBINAR: Finding Your Next Chapter: A Reflective Workshop for Those Navigating Redundancy

Thu, 29 Jan 2026 11:30 - 12:30 

Venue: Online Only

Join us for an empowering session designed for individuals who have recently been made redundant or facing redundancy and are exploring what’s next.

Facilitated by Claire Rason, an accredited coach, this interactive workshop will help you:

  • Reconnect with your values – Discover what truly drives you and how that can shape your future choices.
  • Explore Ikigai – Learn about this powerful Japanese concept for finding purpose and aligning your passions, skills, and opportunities.
  • Stay Positive Through Change – Practical strategies to maintain optimism and resilience during transition.

This is a safe, supportive space to reflect, gain clarity, and take the first steps toward a fulfilling new chapter.

 

MEMBERS FREE WEBINAR: How to Master a BD Mindset

Fri, 30 Jan 2026 09:15 - 10:00 

Venue: Online Only

To kick off 2026 we are hosting free 45-minute keynote webinars in collaboration with KWC Global

Each inspiring, entertaining talk delivers essential skills to help you succeed, and practical ways to begin using them immediately.

Keep an eye out for future keynote events as they are released throughout the year some of which are already appearing in our events section.

30th January 2026

How to Master a BD Mindset

Key to being fantastic at Business Development is the right mindset. A positive attitude and approach are vital for success. You need to be confident, persistent and resilient.

In this 45-minute keynote, Michael Fleming of KWC Global will share secrets from the best and show you how to get into their mindset.

A recording will be available after the event for those who are registered

You can book a place by clicking on the link below.

Register 30th January 2026

 
Stakeholder Management  with a twist

Stakeholder Management – with a twist!

Wed, 04 Feb 2026 12:30 - 14:30 

Venue: Fladgate LLP, 16 Great Queen Street, London WC2B 5DG

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

Workshop 4

Stakeholder Management - with a twist!

Limited virtual places available

In this interactive workshop, Claire Rason (Coach and BD Consultant), will explore stakeholder management, with a twist!

In a world of competing agendas and complex relationships, stakeholder management is more than just a checklist; it's a dynamic dance of influence, empathy, and strategy.

For Marketing and Business Development teams to get the client voice heard and to move practitioners to action, they need to be able to understand it. This facilitative session invites you to step back and ask: Who are the stakeholders who truly matter? And more importantly, how do we engage with them meaningfully?

Together, we'll explore the subtle but powerful distinction between persuasion and influence, and how each plays a role in shaping outcomes. We'll also dive into the thorny terrain of “difficult” stakeholders. Are they challenging because of their behaviour, or because of how we show up in the relationship?

Expect a space for reflection, dialogue, and practical tools to help you navigate stakeholder dynamics with confidence and curiosity.

 

MEMBERS FREE WEBINAR: Converting contacts to clients

Fri, 13 Feb 2026 09:15 - 10:00 

Venue: Online Only

To continue our collaboration with KWC Global we are hosting free 45-minute keynote webinars during the first quarter of 2026 .

Each inspiring, entertaining talk delivers essential skills to help you succeed, and practical ways to begin using them immediately.

Keep an eye out for future keynote events as they are released throughout the year, some of which are already appearing in our events section.

13th February 2026

Converting contacts to clients

Building relationships doesn’t happen by accident, you have to take action. Once you’ve sorted out your mindset, business development has to become a habit.

In this 45-minute keynote, Nicky Denegri will give you practical tips to help you get more organised and systematic in your approach to business development.

You can book a place by clicking on the link below.

Register 13 February 2026

A recording will be available after the event for those who are registered

 
Impactful Presentations

Impactful Presentations

Wed, 25 Feb 2026 12:30 - 14:30 

Venue: Fladgate LLP, 16 Great Queen Street, London WC2B 5DG

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

Workshop 5

"Impactful Presentations"

Limited virtual places available

Key Objectives for this workshop:

To build delegates confidence and competence in constructing and delivering impactful presentations.

In this interactive workshop our presenters will start by setting the scene on removing the fears and concerns surrounding presentations.

In particular we will look at:

What makes an effective presentation

  • What makes a good presenter?
  • The 3 essential elements of impactful presentations

Planning your presentation

  • Know your audience
  • Begin with the end in mind – ‘the exit interview’
  • Key messages and structure
  • Using supporting material
  • Aiding audience recall and engagement

Preparation

  • Red threads and signposting
  • Coping with nerves
  • Preparing for questions

Projection

  • Delivering with impact, voice, tone and body language
  • Conveying your message
  • Presenting with conviction and belief

We will end the session with a summary of the key messages and suggested actions you can immediately put into practice to enhance your skill set.

 
Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Thu, 12 Mar 2026 09:30 - 17:00 

Online Host: Cambridge Marketing College

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

 

Senior Breakfast: What’s the role of Marketing & Business Development in 2026 and beyond.

Thu, 12 Mar 2026 08:30 - 10:30 

Venue: If you are interested in hosting complimentary places are available

Attendance is by invitation only!

In a world where some lawyers are “vibe-coding” their own apps and others refuse to use shared documents, the breadth in requirements for business services provision has never been wider.

As agentic AI promises (or threatens) to take on significant amounts of work traditionally carried out by marketing and business development, what is the role for “support” functions in law firms?

Now is the time to shift from pitches, parties and press releases to driving the strategic go-to-market for an industry that is undergoing its most radical transformation in hundred years.

Come and join this high level director roundtable breakfast with Sam Stamp, CEO, Legal Engine to discuss the strategy for MBD over the next 12-18 months. You won’t be disappointed!

 

MEMBERS FREE WEBINAR: How to Handle Objections

Fri, 20 Mar 2026 09:15 - 10:00 

Venue: Online Only

To continue our collaboration with KWC Global we are hosting free 45-minute keynote webinars during the first quarter of 2026 .

Each inspiring, entertaining talk delivers essential skills to help you succeed, and practical ways to begin using them immediately.

Keep an eye out for future keynote events as they are released throughout the year, some of which are already appearing in our events section.

20th March 2026

How to Handle Objections

Your meetings need better outcomes than you buying prospects more coffee and cake. Russell Wardrop will spend most of this event on his favourite topic: handling objections.

By the end of this 45-minute keynote, you’ll come away with strategies for exiting your next meeting with a better advance.

You can book a place by clicking on the link below.

Register 20 March 2026

A recording will be available after the event for those who are registered

 

Crisis in the Age of AI – Protecting Trust and Finding Advantage in High-Stakes Moments

Tue, 24 Mar 2026 12:30 - 14:30 

Venue: If you are interested in hosting complimentary places are available

Limited virtual places available

Crisis has always been a trust test. But AI has changed the game: it can manufacture convincing “evidence,” accelerate misinformation, scale cyber-enabled disruption, and introduce new failure modes inside the very teams trying to respond.

If your organisation’s reputation is built on expertise, credibility, and client confidence, AI-driven crises are not hypothetical. This session will help you understand the new threat landscape, reduce organisational blind spots, and turn AI into a controlled advantage rather than an unmanaged risk—while protecting trust when it matters most.

This interactive seminar will include a keynote followed by a panel discussion examining crisis through the lens of business development, marketing, communications, and professional services.

The session will begin with a short keynote from Peter Heneghan , co-founder Albie.ai exploring how AI is reshaping crisis risk—through deepfakes, hallucinations, cyber-attacks, and synthetic misinformation—before turning to the practical question: how can organisations use AI safely and effectively during a crisis, while keeping expert human judgment firmly in control?

Following the keynote, we’ll move into a panel discussion featuring Peter Heneghan, Melanie Hart, Partner, Dispute Resolution, Kingsley Napley and A.N. Other expert from the PS sector, exploring the themes in more depth and examining the implications for professional services firms, their clients, and their reputations.

Please click through for more information on the agenda, key takeaways, speakers and format.

 
Client Listening Masterclass Course Turning Feedback into Growth

Client Listening Masterclass Course: Turning Feedback into Growth

Thu, 16 Apr 2026 16:00 - 17:00 

Venue: Online Only

Transform Your Client Listening Programme from Data Collection to Strategic Asset

ONLINE ONLY!

Why Attend?

“Relishing your course. Finding it fascinating and hugely validating. Thank you for sharing your deep expertise”.

A recognised leader in our sector who has worked for Magic Circle, US and other top tier international firms. You won't be disappointed!

Places are strictly limited, so early booking is recommended. Contact us today to secure your place or learn more about how this programme can help transform your client listening approach.

Preview of Meridian West's Masterclass here!

Client listening has evolved beyond ad-hoc touchpoints and basic satisfaction tracking. Today, the best ones are integrated programmes that uncover opportunities as well as feedback, formalise processes for acting on the insight, and provide a demonstrable return on investment. But building an advanced programme can be a daunting task.

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world's leading professional firms develop and enhance their client listening programmes.

It is an intensely practical programme, led by tutors will real-world experience and draws upon their work with leading professional services firms across legal, accounting, consulting and B2B sectors

Each session delivers practical, immediately applicable insights from practitioners who have built world-class client listening programmes .

  1. Build a compelling business case for client listening investment
  2. Design and conduct research that delivers genuine insights
  3. Leverage AI and technology to scale your programme
  4. Create impactful reporting that drives action
  5. Closing the loop and driving change
  6. Build a client centric culture that turns feedback into growth

We will also be using the results of the Meridian West diagnostic tool (CLIMB) to help firms benchmark their approach and discover best practice - CLIMB - Meridian West. It is designed for any CX professional who wants to make their mark on their firm through delivering value from client insight.

 
A roadmap to more effective business development

A roadmap to more effective business development

Wed, 29 Apr 2026 12:30 - 14:30 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London, EC4N 6EU

Limited Virtual Places Available

Business development in professional services is often ad hoc and the responsibility of the few. For business development to happen consistently and achieve results, your firm is likely to benefit from a structured approach.

This not only creates focus but also makes the subject less intangible and less ad hoc to involve more people, more consistently and deliver improved business outcomes.

In this interactive session, Joanna Gaudoin (ClientWise – helping you get the clients you want and the results you need) will walk you through a structured approach to business development.

Joanna will share in depth her framework “The 5 Ps of Proactive Business Development©” which will help you consider what gaps your firm currently has in its approach to business development, including the required mindset and skills.

Together, we will take time to reflect on and discuss the ‘Ps’ so you leave not only energised about business development but have something tangible to share with your teams, so they consider what action they need to take.

Think of this framework like a roadmap to better outcomes from business development.

 
 
 
 

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