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Events

The PSMG events programme is the life blood of our activity. 

 

It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.

 

Forthcoming Events

 

2019 Calendar of Events

01 Jan 2019 - 31 Dec 2019 

We are now working on our 2019 calendar and will be continually adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

We look forward to you joining us at what will be a very packed calendar in 2019 as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact gail.jaffa@psmg.co.uk. In return, anyone from the host firm can attend on a complimentary basis.

 
An evidence-based health check for your client and market strategy

An evidence-based health check for your client and market strategy

26 Feb 2019 12:00 - 14:00

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

Each year Meridian West undertakes a snapshot survey of senior buyers of accountancy, legal and consultancy services. This interactive event will showcase highlights from Meridian West's 2018 research covering 800 CFOs, CEOs, and General Counsel of UK businesses.

It will help marketing and business development professionals to better understand the professional services buying landscape.

 
PSMG Jersey The growing importance of data to the value of thought leadership

PSMG Jersey: The growing importance of data to the value of thought leadership

14 Mar 2019 16:45 - 19:15

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey is bringing a series of London PSMG speakers to the island for the benefit of all marketers and business development professionals and is, therefore, delighted to welcome Andrew Rogerson, Managing Director, Grist to discuss Grist’s new research programme on the value of thought leadership.

The format will be a relaxed and interactive forum in order to generate a dynamic discussion and an open and honest dialogue around how marketing leaders in the UK’s top firms use data to generate more value from their thought leadership.

 
PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

20 Mar 2019 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business.

Indeed, across all sectors, there is clear evidence the technologies that underpin the Fourth Industrial Revolution are having a major impact on the professions. We stand on the brink of a technological revolution that will fundamentally alter the way we work, live and relate to each another. 

The 23rd annual PSMG Conference will take the subject of innovation as its centrepiece, exploring key topics, strategies and shared knowledge to enable business leaders – and those whose vital role it is to provide counsel and support to them – to have a deep and developed understanding of Industry 4.0 and what we all need to know to maintain growth and maximise success.

For us working in professional services the challenges are as marked and, in certain ways, more complex but, as we know, challenges can often bring us opportunities.

Conference Chairperson and afternoon keynote   

Sophie Schwass, Head of Legal Operations (COO to the Group General Counsel) at Lloyds Banking Group

Morning Keynotes    

Mike Hobday, Vice President and General Manager IBM Automation (Europe)

Matt Meckes and Quentin Ellis, Directors, Cohaesus

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We are delighted to announce that our mainline sponsors for the 2019 PSMG Annual Conference is Fullscope an Alithya company in the UK , a world leader in strategy and digital technology. Huge thanks go to everyone at Alithya for their tremendous support. Why not join them at their dedicated conference workshop?   

Yet again, our huge thanks go to Concep, one of our exclusive sponsors for the 2019 Annual Conference, for their tremendous support. The PSMG Conference App, as always, is very generously being provided by Concep. Thank you!

We are delighted to welcome back Media Sterling with their partners Templafy to the PSMG Annual Conference and would like to thank them for their huge support in sponsoring the lunchtime reception. Always a pleasure. Why not visit them in our Exhibition Hall to find out more!

 
Managing to Lead - Managers Breakfast Building your team for tomorrow

Managing to Lead - Managers Breakfast: Building your team for tomorrow

26 Mar 2019 08:00 - 09:30

Venue: Charles Russell Speechlys, 5 Fleet Place, London EC4M 7RD

The Managing to Lead breakfast series is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector.

In this first of our Managing to Lead Series for 2019, Lesley O’Leary will lead a round-table discussion on 'building your team for tomorrow'. She will be asking delegates to consider how to identify what is needed right now and what will be needed in the future as teams are developed.

Sarah Zokay-West, Business Development Manager, Travers Smith will be our Chairperson.

 
Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

04 Apr 2019 - 05 Apr 2019 08:15 - 17:15

Venue: Burges Salmon LLP, 6 New St Square, London EC4A 3BF

Although we very rarely repeat any seminar or workshop, by popular demand, we are delighted to welcome back Positive Pricing in 2019 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
 
PSMG Jersey Nudging clients to make the right decisions

PSMG Jersey: Nudging clients to make the right decisions!

22 May 2019 16:45 - 19:15

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey is bringing a series of London PSMG speakers to the island for the benefit of all marketers and business development professionals and is, therefore, delighted to welcome Michael Graham , Head of Marketing and Business Development and Tim Hogg , Behavioural Economist, both at Oxera Consulting LLP .

Behavioural economics posits that all behaviour, including in professional services, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia.

In this session you will learn the fundamentals of behavioural economics and how to apply its techniques to help influence clients to make the right decisions.

You will also learn new ways to negotiate, influence and engage.

 
 
 March 2019 
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