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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2019 Calendar of Events

01 Jan 2019 - 31 Dec 2019 

We are now working on our 2019 calendar and will be continually adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

We look forward to you joining us at what will be a very packed calendar in 2019 as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

Managing to Lead - Managers Breakfast Building your team for tomorrow

Managing to Lead - Managers Breakfast: Building your team for tomorrow

26 Mar 2019 08:00 - 09:30

Venue: Charles Russell Speechlys, 5 Fleet Place, London EC4M 7RD

The Managing to Lead breakfast series is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector.

In this first of our Managing to Lead Series for 2019, Lesley O’Leary will lead a round-table discussion on 'building your team for tomorrow'. She will be asking delegates to consider how to identify what is needed right now and what will be needed in the future as teams are developed.

Sarah Zokay-West, Business Development Manager, Travers Smith will be our Chairperson.


Winning the Technology Game (in Marketing/BD)

28 Mar 2019 12:00 - 14:00

Venue: Winckworth Sherwood, Minvera House, 5 Montague Close, London SE1 9BB

We all hear AI is the hot topic of the year. Is it? What other Intelligence do we have sitting at our fingertips and how are we using it to change the conversation with management and gain competitive advantage?

In this interactive lunchtime session, Gina Connell, Business Development, Marketing and Infrastructure Director at B P Collins will discuss:-

  • Why does technology matter?
  • Understanding your Client
  • Changing the conversation
  • How technology raises your game
  • Outcomes and MI
  • Things to take away and do.
Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

04 Apr 2019 - 05 Apr 2019 08:15 - 17:15

Venue: Burges Salmon LLP, 6 New St Square, London EC4A 3BF

Although we very rarely repeat any seminar or workshop, by popular demand, we are delighted to welcome back Positive Pricing in 2019 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes

Director/Partner Breakfast: How Artificial Intelligence is changing the legal market

15 May 2019 08:00 - 09:30

Venue: London TBC. Host firm receives complimentary places

During this high-level round-table meeting, we will focus on how Artificial Intelligence is changing the legal market, from strategy through to pricing and impact on service delivery.

Brian will also discuss how to explore the AI agenda within a law firm as well as practical guidance on deployment, marketing and pricing.

PSMG Jersey Nudging clients to make the right decisions

PSMG Jersey: Nudging clients to make the right decisions!

22 May 2019 16:45 - 19:15

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey is bringing a series of London PSMG speakers to the island for the benefit of all marketers and business development professionals and is, therefore, delighted to welcome Michael Graham , Head of Marketing and Business Development and Tim Hogg , Behavioural Economist, both at Oxera Consulting LLP .

Behavioural economics posits that all behaviour, including in professional services, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia.

In this session you will learn the fundamentals of behavioural economics and how to apply its techniques to help influence clients to make the right decisions.

You will also learn new ways to negotiate, influence and engage.