Tutors: Neil Wilkins, Fellow of Cambridge Marketing College and Mark Connolly, founder and managing director of Marketing Mavens

What will you learn?

• Search & Discovery Optimisation: enhance visibility with AI-powered voice and visual search strategies
• Customer Insights & Engagement: understand behaviours, trends and preferences by leveraging AI, and use it to build communities and influencer partnerships
• Product Showcasing & Conversion: create interactive product experiences which drive conversion, through applying immersive technology
• Immersive use of AI: create engaging, personalised customer experiences by harnessing AI, AR and VR
• AI Tools & Automation: streamline campaigns, content and social media through the use of platforms such as ChatGPT, JasperAI and Brandwatch
• Ethical AI: build trust and adoption through responsible use of AI

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today.

Cost to attend including all materials: £420.00 + VAT 

PSMG Members receive a saving on the full price and pay £350.00 + VAT

Email gail.jaffa@psmg.co.uk for further information or to book a place.

Terms and Conditions of Booking:      

Cancellation by you: Cancellation received in by email to gail.jaffa@psmg.co.uk more than 28 days before the event will receive 50% refund of the registration fee. We regret that there are no delegate fee refunds for cancellations within 28 days of the event date or for non-attendance. Transfer to another delegate name is permitted. 

Cancellation by us: It may be necessary for reasons beyond the control of PSMG LLP to change the content or timing of the programme, speakers, date or venue and all registered delegates will be notified in the event of a substantive change. In the unlikely event of cancellation of the Masterclass PSMG LLP will make full refund of any delegate fee paid but disclaim any further liability.  

The registration fee must be paid in advance of the event date to guarantee your place. PSMG LLP reserves the right to refuse admission to delegates if payment is not received in full before the conference date. 

Confirmation of any booking/agreement forms a binding contract and the parties thereto are subject to the jurisdiction of the English Courts and that English law applies

Meet the tutors

Neil Wilkins

Neil is a Fellow of Cambridge Marketing College with 40 years of marketing experience, spanning 18 years in corporate roles and 22 years in consultancy. Neil is the co-author of our Digital Marketing Handbook and Digital Marketing Guides. He teaches at CIM Certificate and Diploma level and leads our AI Marketing courses, including our popular BCS-accredited AI Marketing one-day course.

Mark Connolly

Mark Connolly is the founder and managing director of Marketing Mavens, a digital marketing agency that has been helping businesses achieve sustainable growth for over a decade. With 19 years of industry experience, he has built a strong reputation for working with SMEs and multi-national corporations, delivering results through a practical, hands-on approach. He co-delivers a monthly AI and Metaverse course with Neil Wilkins on Spatial - Create Immersive UGC, Virtual Classrooms, Experiential Marketing, giving learners hands-on experience inside immersive environments. His teaching covers prompt engineering, generative AI for content and campaigns, AI search visibility (GEO) and the practical workflows agencies need to adopt to stay relevant.