Once a firm establishes an ESG framework, metrics need to be put in place, measured on a regular basis, and progress shared publicly with proper and transparent governance being evidenced.  Otherwise, the accusation of “greenwashing” will be a real threat.   

Millennials care deeply that the companies they work for (and the businesses they support) embrace values that are aligned with their own, and environmental and societal impact is extremely important to them.   

Employees who are passionate about their employer demonstrably strengthen the brand and ultimately improve the overall productivity of the workforce.  

As millennials, in particular, become employees, consumers, and investors, they take note of corporations that act well and reward them with such patronage and loyalty.  

They are (and will become) our clients and are continually seeking wise advice and counsel!  

The General Counsel is, therefore, one of the few executives who has the ability and responsibility to influence all areas of ESG and who sit at the intersection of organisational purpose, environmental stewardship, leadership, strategy, governance and ethics.  

Their voice is clear and strong on all matters of ESG with many of our clients breaking the mould and moving beyond corporate social responsibility to social impact and innovation.   

They view societal needs as opportunities to develop ideas and demonstrate business technologies, to find and serve new markets, and to solve longstanding business problems.

We must ensure we listen to them if we wish to retain competitive advantage.  

For many years now the future of professional services has been undergoing a profound change so, once again, we need to ask how can we, in business development and marketing, be instrumental in driving the direction of a more holistic ESG perspective needed within our firms and develop the knowledge and core skills required?  

Corporate social responsibility is not just about managing, reducing and avoiding risk, it is about creating opportunities, generating improved performance, making money and leaving the risks far behind."

Sunil Misser, Head of Global Sustainability Practice, PwC

HOW TO BOOK

Booking a place is simple - email gail.jaffa@psmg.co.uk

Delegate Fees:

PSMG Members £550.00

2nd & subsequent £520.00

Non Members £650.00

2nd & subsequent £620.00 

International Delegates:

£475.00 Members

£550.00 Non-members

Registration Fees (exclusive of VAT): The registration fee includes attendance at a workshop in both the morning and afternoon and a hot lunch.

Programme

8.00am         Registration & Continental Breakfast

8.45am         Welcome & introduction Gail Jaffa, Managing Partner, PSMG

8.50am         Chairman’s introduction

9.00am         Keynote Speaker 1

9.40am         Keynote Speaker 2

10.20am       Morning coffee

11.00am       Workshops Round 1 (3 sessions)

12.30pm       Buffet lunch  

1.30pm         “In Conversation with….” Panel session moderated by Claire Rason, Client Talk

2.15 pm        Workshops Round 2 - (3 Sessions)

3.45pm         Afternoon tea

4.15pm         “In Conversation with….” Panel session moderated by Ben Kent, Meridian West

5.00pm          Keynote speaker 3 (to include Chairman's summary and conclusions)                        

5.30pm         Gail Jaffa round up and networking drinks reception with Live Music with "Cyan Jazz"  

SPEAKERS

CHAIR

Pamela Cone, Founder and CEO, Amity Advisory

The Long and Winding Road: Where Do We Go From Here?

The New Normal of an ESG World

Inertia vs. Initiative

Opportunity And Obligation?

Transactional to Transformational

The Outsized Role of the Professions

KEYNOTES

Dan Kayne, General Counsel Regions, Network Rail Infrastructure Ltd, Legal Services and Founder of The O shaped Lawyer Programme

O Shaped and the S of ESG - How we are Changing Culture

How the S is key to the concept of responsible business

‘It’s a People Business’ - the roles of people in organisations and how to unleash the “human magic”

The mindset and skills of the well-rounded professional

Be More O – Bringing People First – The impact on DEI, Well-Being, The Great Resignation

People, Customer, Profit – how putting People First is good for business

How to make it happen

Alexander Rhodes, Partner & Head of Mishcon Purpose, Mishcon de Reya

Adapt, migrate or die – your choices in a changing climate

ESG: the emergence of a new value paradigm, in the context of escalating global challenges.

The consequences of the expectations on business to respond: the requirements to do business differently:

New Purpose, New Duties

New Considerations, New Relationships

New Standards, New Scrutiny

Evolving expectations for the Professions:

Commercial necessity;

Personal integrity; and

Professional accountability.

Three key considerations for marketing professionals:

What is your role?

What is your expertise?

What is the integrity of your data?

MORNING WORKSHOPS  

1. Jeremy Barton, Partner and General Counsel, KPMG UK with E. Leigh Dance, Editor, 2022 2nd Annual Comprehensive Report on ESG for Corporate Legal & Compliance Leaders and Paul Clements-Hunt, CEO, Blended Capital Group

"Clients’ ESG Expectations of their Professional Services Providers"

From his GC role, Jeremy will share guidance on how law firms and other service providers can better serve their clients on ESG, and what clients expect to hear about their firms’ Sustainability strategies.  He will also discuss KPMG’s priorities and give a few examples. 

Leigh Dance will comment on important ESG issues that clients expect professional services firms to address in 2022, taken both from Global Counsel Leaders’ 2022 ESG Report and conversations with hundreds of in-house leaders in global companies and institutions.

2.  Praveen Gopalan, Sustainability and Climate Change Manager, Herbert Smith Freehills

"Embedding the E of ESG” 

Praveen will give an overview of the growing importance of "E" and take a deep look into climate change and carbon management. There will also be a chance for participants to discuss their main concerns in embedding the E of ESG. 

3. Neil Pearson, Partner and Head of ESG & Social Value together with Surjit Deuer, Head of Business Development, Mills & Reeve

"The rise of ‘S’ in ESG"

Societal issues continue to gain wide attention. With mass movements and more recently, the pandemic, highlighting longstanding social disparities.

Neil and Surjit will discuss what is driving the need for social change and how these are becoming an important element of the corporate story. As well as sharing their own journey on embedding the ‘S’ of ESG, there will be an opportunity to explore how marketing and BD professionals can inform, influence and impact ESG strategies.

AFTERNOON WORKSHOPS

4. Claire Mason, Founder and CEO and Alison Sharpe, Divisional Director and Head of Professional Services, Man Bites Dog.

"Navigating The Sustainability Curve: The New Impact Model for Professional Services Firms Marketing & Business Development"  

The transition to net zero carbon emissions is the challenge of our lifetime. With ESG top of the corporate agenda, the role of professional advisors has never been more critical for business, humanity and the planet.

But tackling your own carbon footprint is just the beginning. How can you steer your firm’s journey from a sustainable firm to a sustainability firm – maximising your positive impact by enabling your clients to accelerate their net zero transition. And what is the role of marketing and business development in leading change? 

5.  Margaux-Alix Gardet, Director of Professional Services, EMEA & APAC and Matt Lewis, Director of New Business, Ceros together with Dan Noakes, ESG Strategic Lead, ESG Leadership Board, DWF

"How to better communicate your ESG efforts through digital storytelling"

In a world where your audience is being bombarded with endless streams of information, how can you secure consumer attention and retain it?

Co-hosted by DWF, during this workshop we will show you how you can transform your digital content into impactful and meaningful stories.

We will demonstrate how to leverage rich media and movement to defy expectations and captivate your audience with smarter, immersive digital experiences.

6. Edward Dallas, Director of Analysis, Simetrica-Jacobs

"Mapping out the S of your approach to ESG"

How can firms understand the different aspects of their social impact?  What stakeholder groups are they affecting and what actions are they taking that have impact? How can firms move beyond thinking about just the actions that they take to really evaluating and potentially valuing the impact that they have? 

In this session, we will explore how firms can map out their social impact and push towards defining metrics that help them to measure their impact over time.  We will also discuss how understanding the value of our impact can help shape our strategy and allow us to deliver impact more effectively.

Morning

"In Conversation with....."

(Moderated by Claire Rason, Client Talk)

a. Dan Kayne, General Counsel Regions, Network Rail Infrastructure

b. Alexander Rhodes, Partner & Head of Mishcon Purpose, Mishcon de Reya

c. Margherita Cornaglia, Barrister & Legal co-ordinator Climate Champions, Doughty Street Chambers

d. Neil Pearson, Partner and Head of ESG & Social Value, Mills & Reeve

Afternoon

"In Conversation with....."

(Moderated by Ben Kent, Meridian West)

a. Ben Middleton, Partner, Irwin Mitchell

b. Edward Dallas, Director of Analysis, Simetrica-Jacobs

c. Lee Curtis, Head of Global Sales, Simmons & Simmons

d. Julie Mortimer, Director of Marketing, Mills & Reeve

Who should attend?

Senior business development and marketing professionals, heads of function, marketing and business development directors, managers and partners from leading UK and international professional service advisory firms, market commentators, academics and consultants. 

Terms and Conditions of booking

Cancellation by you: Cancellation received in writing to the PSMG office or by email to gail.jaffa@psmg.co.uk more than 28 days before the conference start date will receive 50% refund of the registration fee. We regret that there are no delegate fee refunds for cancellations within 28 days of the conference start date or for non-attendance. Transfer to another delegate name is permitted.

Cancellation by us: It may be necessary for reasons beyond the control of PSMG LLP to change the content or timing of the programme, speakers, date or venue and all registered delegates will be notified in the event of a substantive change. In the unlikely event of cancellation of the conference PSMG LLP will make full refund of any delegate fee paid but disclaim any further liability.

The registration fee must be paid in advance of the conference date to guarantee your place. PSMG LLP reserves the right to refuse admission to delegates if payment is not received in full before the conference date.

Confirmation of any booking/agreement forms a binding contract and the parties thereto are subject to the jurisdiction of the English Courts and that English law applies.