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Re-freshing techniques for Thought Leadership – How to generate ongoing authentic and impactful insights

Re-freshing techniques for Thought Leadership – How to generate ongoing authentic and impactful insights
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09 Nov 2021 12:00 - 14:00

Venue: TBC: If you are interested in hosting face to face then please contact us

Presenters: Ben Kent, Founding Director of Meridian West and Jonathan Litterick, Associate Director at Meridian West

Registration and lunch at 12 noon for a 12.30pm start until approx. 2pm  

Join Jonathan Litterick and Ben Kent from Meridian West for a discussion on the best tools and techniques including: 

 

  • Video vox pop interviews to create compelling stories
  • Personalised benchmarking tools
  • Advanced segmentation
  • Pulse surveys
  • Using c-suite panels

 

This webinar will be delivered by Ben Kent, Founding Director of Meridian West and Jonathan Litterick, Associate Director at Meridian West. They will share their extensive expertise and experience in deploying these methodologies on our clients’ thought leadership campaigns.

 

This session will be particularly useful for individuals responsible for content development at professional and financial services companies looking for new approaches to create impactful and innovative campaigns.  

Ben Kent 

  • Founder of Meridian West, with 25 years experience running thought leadership campaigns
  • Widely published and award winning writer and public speaker
  • Author of “Professional Services Leadership Handbook” 

 

Jonathan Litterick 

  • Associate Director of Meridian West
  • Wide ranging experience working with professional services firms on strategic thought leadership projects in the UK and US
  • Specialising in thought leadership and market strategy

 

Event price: £130 + VAT  

 

Members receive a 50% saving on the full price and pay £65 + VAT 

 

To register for a place please email gail.jaffa@psmg.co.uk or telephone  +44(0)7956 443745  

 

Terms of Booking and Cancellation Policy   

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.

 
 

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