Presenters: Illitch Real is the co-founder and CEO of Rubiklab and Ben Kent, Managing Director, Meridian West

Timing: 12.30pm to approximately 1.30pm

Non-members are welcome to join us but there will be a nominal charge of £30.00 + VAT  

To request a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745

In this session, you'll learn: 

• How to reduce weeks of manual analysis to hours, transforming transcription and insights generation
• Techniques for spotting cross-selling opportunities through advanced pattern recognition
• Strategies for mapping stakeholder relationships and influence across client organizations
• Methods to build a dynamic, constantly-updated knowledge base rather than static project reports
• Ways to gain objective, unbiased perspectives that complement relationship managers' expertise

Illitch Real is the co-founder and CEO of Rubiklab, a research and technology agency specializing in data and AI development. With extensive experience designing AI implementations across various sectors, Illitch has become a leading voice on the practical application of AI in business contexts. He brings a unique perspective that balances technical expertise with business acumen, emphasizing that effective AI solutions should enhance rather than replace human capabilities. Illitch has been instrumental in developing CoreClarity (previously MeridianAI) in partnership with Meridian West, creating a tool that transforms how professional services firms analyze and leverage client data.

Ben Kent is the founding director of Meridian West, a specialist insight consultancy focused on the professional services and B2B sectors. With over 20 years of experience helping firms develop client-centric strategies, Ben is widely recognized as a thought leader in professional services marketing and client listening. He has authored numerous articles on client experience and regularly speaks at industry events. Ben has led Meridian West's initiative to integrate AI technology into client listening programs, helping firms like Mills & Reeve transform their approach to client insights and strategy development.

Terms of Booking and Cancellation Policy     

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability