Events

Most firms have experimented with AI tools for productivity—but what’s next? And what does a truly future-facing Business Services function look like when AI is embedded, not just bolted on? 

Join LINAR for two short, sharp sessions that look beyond point solutions and help senior legal professionals explore the strategic opportunities ahead. 

April 30 Session 1: AI Beyond Productivity

We explored how AI is evolving from an individual time-saver into a firm-wide enabler of growth, innovation, and competitive advantage. This session was for anyone wondering how to make AI a strategic driver—beyond task automation.

The sessions were not linked so if you missed 30th April session you can still attend the below.  

June 16^th Session 2: Designing the Future Operating Model

This session dives into the future of Business Services in law firms. We’ll challenge conventional thinking around structure, capability, and value—asking what it will take to move from enabler to strategic partner in a hybrid human-AI world.

Recent research conducted among marketing leaders of professional services firms shows ‘making improvements to client experience’ was among the highest concern for over 1/3 of respondents, topping the list of competing priorities for firms.

In work carried out by Client Talk, they found that whilst most firms are listening to their clients, many are still stuck on the ‘so what?’ They find it difficult to turn the insight into action and use the data to elevate their clients’ experience.

In collaboration with Client Talk we invite you to come and join us when we will look at:

• Why CX is so important to firms – and clients
• How to turn insight into action
• What makes a great client experience? Spoiler alert: it doesn’t just involve looking at enquiries and onboarding!

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

Attendance is by invitation only!

This senior level roundtable breakfast is designed for professional services firms leaders who are ready to take the next step in transforming their digital platforms from cost centres into client and revenue intelligence tools

Following on from our very successful April roundtable this interactive breakfast will showcase how conversational search and DXP analytics can surface real-time insights into client interests, behaviour and intent – without needing a massive technical team behind you.

This session is ideal for:

• CMOs & BD Directors focused on proving marketing ROI
• Digital & Innovation leads looking to experiment with AI and data tools
• COOs & Managing Partners driving operational efficiency through technology
• Practice Group Leaders curious about how search and engagement data can reveal client demand.

We’ll explore:

• How search can become your firm’s listening tool
• Where AI and data can empower BD and client conversations
• Examples of low-lift, high-impact experimentation that fuels revenue thinking

This is a practical, discussion-based session that will demonstrate the art of what’s possible – and how marketing and BD teams can take the lead.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

Due to an unexpected medical emergency our annual summit has been moved to November. Content will be updated to reflect any changes in this fast changing environment

BOOKINGS REMAIN OPEN

Research from PwC last year, conducted amongst almost 5000 global CEOs, revealed 45% doubt their companies will survive another decade on their current trajectory. Technological disruption, geo-political pressures, and evolving workforce dynamics are accelerating the need for transformation.

Significant change will only succeed if there is a workforce primed and ready to make it work, with the right structure, culture and skills in place. CEOs must align their business roadmap for change with a plan to develop, acquire and motivate the talent needed.

In addition, PwC’s Annual Law Firms’ Survey 2024 “Innovate, adapt, protect: A blueprint for sustained growth” reported that firms are acutely aware of the potential impact of continuing market uncertainty, with approximately 55% of Top 100 firms stating that they are extremely or somewhat concerned about macroeconomic volatility and geopolitical instability.

Professional services firms are also focused on the speed of technological change, with just over 50% of Top 100 firms being extremely or somewhat concerned that this will stop them meeting future ambitions.

Use of generative AI (GenAI) continues to gather pace, with the potential for significant productivity savings and commercial opportunities. However, some mid-tier law firms are concerned about the potential impact of GenAI on pricing and client demand.

The survey also highlighted the need for firms to address wider productivity and growth challenges and to embrace innovation, undertake transformation of operating models and rethink the size and shape of the future workforce.

At the same time, greater resilience will be needed against a complex risk landscape that ranges from cyber-attacks and geopolitical instability to the impact of climate change and ESG expectations.

The role of Marketing and Business Development will, therefore, be crucial in steering the resilience and reinvention required of both internal and external stakeholders, together with the adoption of future skills essential for ourselves and our teams to prosper, whilst operating in an increasingly complex environment.

The 2025 PSMG Annual London Summit is your opportunity to explore the critical theme of reinvention—a challenge facing every business in today’s rapidly shifting landscape.

Some key themes of this year's summit will be:-

Navigating Continuous Change – How firms are reshaping business models to stay relevant.

Unlocking Competitive Advantage – The strategies leading firms are using to thrive.

Harnessing Generative AI – The opportunities and risks of AI-driven transformation.

Workforce & Leadership Evolution – Engaging employees in change and upskilling for the future.

An exciting period of opportunity awaits us – let’s grab it with both hands!

We are delighted to announce our

CHAIR for 2025

Rachel Hussey, Client and Markets Partner, Arthur Cox

KEYNOTE SPEAKERS

1.Alex Liddle, Sales Director, EMEA Legal Business Solutions Network, PwC together with Bridget Uebel, EMEA, Client and Markets Strategy Director, Legal Business Solutions, PwC

"How to thrive in 2025: Driving client centric growth"

2.Helena Samaha, President & CEO, Lex Mundi

WORKSHOPS

A) Lee Curtis, Managing Director together with Sam Stamp, AI Lead, LINAR Consulting

B) Shourik Chatterjee, Global Law Strategy & Business Development, EY Law

C) Nick Condon, Managing Director, Squiz and Rory Grant VP of Clients, Squiz (Formerly Co-CMO at Gilbert and Tobin)

D) Amit Champaneri, Head of Sales Excellence, SR&T – Advisory, Clients & Markets, Deloitte LLP

More to follow

Only very limited sponsorship opportunities now available

More speaker details to be released shortly

For more information on sponsoring or attending please email

Gail Jaffa
gail.jaffa@psmg.co.uk

www.psmg.co.uk/events

We are delighted to welcome back LINAR, Client Talk, Gittings Global, Eventogy and Squiz as sponsors of the 2025 Annual Summit