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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2019 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 October 2019 
The future of thought leadership delivery

The future of thought leadership delivery

29 Oct 2019 12:00 - 14:00

Venue: Howard Kennedy LLP, 1 London Bridge, London SE1 9BG

Most thought leadership campaigns are anchored around flagship assets. This has traditionally been the headline report or white paper that analyses the findings of a research programme.

However, best practice is changing, and the report is no longer the only type of flagship asset firms are using. Those looking for lead generation create benchmark tools; those with a wider spread of content assets create campaign hubs to house interactive and written content; and those with an events focus are integrating research, in-person events and video for compelling results.

Why not join us and our presenters Andrew Rogerson, Managing Director, Grist  together with Rebecca Scully, Head of Marketing Communications, Gowling WLG UK and Mel Root, Director of BD & Marketing, Price Bailey  and find out more!

DirectorPartner Breakfast Brilliant Leadership

Director/Partner Breakfast: Brilliant Leadership

30 Oct 2019 08:00 - 09:30

Venue: AlixPartners, 6 New St Square, Holborn, London EC4A 3BF

“Opportunity shrinks or expands in proportion to your courage. It’s time to dig deep and create new futures”

What is your purpose as a leader? What mindset do you have about stretching yourself? How do those all around you perceive you? 

In this senior breakfast session, we will consider these questions and how each leader is unique and should not compare oneself to others. 

Your success will depend on discoveries and choices you make to be your best, not the best


How to listen more deeply to our clients and, with it, gain more profitable insight

19 Nov 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

With client loyalty increasingly coming under challenge from the wealth of choice available and from stretched budgets, understanding how we can best service our clients is key to growth. 

What is the best way to understand our clients? Listen to them. 

Client listening programmes and data capture are frequent and sophisticated.  They have moved from the exception to the rule and are seen in large and small firms.  However, what underpins these programmes are conversations and relationships. 

In this lunchtime seminar we explore how strong this foundation is and ask whether the fundamentals of good listening are being overlooked or misunderstood.


Breaking convention on law firm branding: Creating disruption to engage your clients

03 Dec 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Most mid-market firms recognise the need to “keep up” and modernise their identities. But with limited budgets and resources, and some partners strongly preferring to hold on to the old “way of doing things”, securing the necessary buy-in for a truly disruptive rebranding can seem impossible.

So how, facing the common issues of a mid-market firm, did Collyer Bristow complete such a creative and impactful change project? At this seminar Christopher Willsher will discuss these challenges and share how the firm navigated them to create a brand entirely different to the norm.

PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture"

26 Mar 2020 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

 How can we, in marketing and business development, be instrumental in driving the direction of change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the seismic changes affecting our sector.

 We have reached a critical moment and fundamental action is needed to re-shape the way in which we all approach business. 

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things”.
Niccolo Machiavelli   

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.

Conference Chairperson and afternoon keynote

Paul Taylor, Director of Business Development, AlixPartners

Morning Keynotes

Katherine McPherson, Strategy and Marketing Director, Fieldfisher

Further keynote to be announced shortly


Yet again, our huge thanks go to Concep, one of our exclusive sponsors for the 2020 Annual Conference, for their tremendous support. The PSMG Conference App, as always, is very generously being provided by Concep. Thank you, as always for helping us deliver a Green conference.