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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2019 Calendar of Events

01 Jan 2019 - 31 Dec 2019 

We are continually working on our 2019 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

We look forward to you joining us at what will be a very packed calendar in 2019 as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

Its Business Development  but not as you know it

"It’s Business Development – but not as you know it’’

18 Jun 2019 12:00 - 14:00

Venue: Oxera Consulting LLP, 200 Aldersgate 14th Floor London EC1A 4HD

Following the success of Alythia’s workshop at the PSMG annual conference Adam Spurr, Managing Director, Alythia will discuss key best practices of how your organisation can create new sources of client value.

Join a select group of your peers for an enlightening discussion with an open and honest dialogue about the methods of successful business development teams and how you can adopt these methods.

Amongst other topics Adam will discuss social selling, digital marketing, what works and what does not in line with a leading analyst report from Nucleus Research which found that adding social collaboration capabilities to CRM delivers an 11.8 percent productivity boost.

DirectorPartner Breakfast The digital future of the professions

Director/Partner Breakfast: “The digital future of the professions”

19 Jun 2019 08:00 - 09:30

Venue: Alix Partners, 6 New Street Square, Holborn, London EC4A 3BF

For the last two years a team in KPMG has been looking at the future of the professions and has created a series of hypothesis around the digital services platforms that will exist in the future.

Selling professional services in the 4th industrial age

Selling professional services in the 4th industrial age

20 Jun 2019 12:00 - 14:00

Venue: Curtis, Mallet-Prevost, Colt & Mosle LLP, 99 Gresham Street, London, EC2V 7NG

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” So said John Wanamaker a hundred years ago, during the first industrial revolution.  Happily, we now know a lot about how clients buy. 

Using insights from procurement professionals, institutional buyers, client forums and tech providers Paul Smith (recent Chairman and Partner Eversheds Sutherland) and Sally Dyson of Firm Sense will examine how clients choose firms, what performance metrics really matter to them and the relevance of technology to their buying decisions. 

Leading and Delivering Change that Lasts

Leading and Delivering Change that Lasts

25 Jun 2019 12:00 - 14:00

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

We are living in an age of acceleration. At today’s rate of progress, the 21st century will be equivalent to 20,000 years of progress; organizations have to be able to redefine themselves at a faster and faster pace. 

This means, we have to learn to deliver and sustain change at an ever increasing rate in a world where complexity and pace are unrelenting.

In this session, we will explore some tools and techniques for leading and delivering change and more importantly, in making the change last. 


Regional differences in the value of thought leadership

27 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Please note re-scheduled date!

In the third and final one of these round-table meetings, Andrew Rogerson, Managing Director, Grist will take us through some of the key findings from Grist’s latest research into how the C-suite view and use thought leadership, which this year was expanded to over 500 enterprise firms in the US, Europe and Asia.

In this session Andrew will explore how the three regions view and use thought leadership differently, contrasting views on what thought leadership is most appealing, what type of research methodology works best, and differences in favoured formats. 

DirectorPartner Breakfast MoFos GC REDEFINED Thought Leadership Programme

Director/Partner Breakfast: MoFo’s GC {RE}DEFINED Thought Leadership Programme

04 Jul 2019 08:00 - 09:30

Venue: Morrison & Foerster LLP, 1 Ropemaker St, London EC2Y 9AW

MoFo’s GC {RE}DEFINED thought leadership programme explores the ever evolving and expanding role of legal leaders around the world. There has never been a greater opportunity for those in in-house leadership roles to shape the future of their teams and businesses.   

As part of this programme, which includes online content, dinners and networking, MoFo has conducted a global research study. The insights are fascinating and attracting the attention of the GC community. 

In this leaders breakfast Michelle will share the high-level findings of the opportunities, challenges and stretches that GCs are facing.


Marketing and BD for (or in) smaller firms: Is the grass really greener outside the top 20?

24 Sep 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Marketing and BD for smaller firms due to budget restraints and trying to get buy-in for anything new brings many different challenges.

Join us for this lunchtime session to hear from Ilka Clune, Director of Marketing and Business Development, Venner Shipley LLP and Claire Farrelly, Head of Marketing and Business Development Forsters,  on what it takes to run a successful marketing and BD function in a smaller firm.


Professional Services Pricing Masterclass - A Full 2 Day Event!

17 Oct 2019 - 18 Oct 2019 08:15 - 17:15

Venue: London TBC. Host firm receives complimentary places

By popular demand, we are delighted to welcome back Positive Pricing in 2019 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
 June 2019