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PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution
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20 Mar 2019 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.



We are delighted to announce Alithya are the mainline sponsors of the 2019 Annual Conference

As always, our presenters are the most senior and the most recognised leaders in their field.

Industry 4.0 isn’t just about billions of us connected through technology and able to access unprecedented levels of information. It’s far more wide ranging. It will continue to transform management, governance and production and will be further multiplied across everything from artificial intelligence and robotics to analytics and the “internet of things”.

In professional services many firms are finding the introduction of new technologies that create entirely new ways of serving client needs are significantly disrupting their existing value chains. Growing transparency, engagement, and new patterns of behaviour are forcing firms to adapt the way they design, market and deliver products and services, whilst clients are now at the epicentre and increasingly focused on how they can be better served.

The Conference will:

  • Look at how we integrate the digital and physical worlds.
  • Consider how we adapt to shifting pressures and ever-more complex demands.
  • Examine how we challenge and empower stakeholders
  • Review how the various eco systems connect.

In addition, it will cover how…

  • …embracing Industry 4.0 is achievable - and non-negotiable.
  • …clients increasingly want advisory firms to be more proactive as a business advisor.
  • …smart and connected ideas can be embedded across our sector.
  • …emerging technologies can transform the way we go to the market.
  • …new forms of collaboration are essential in addressing the speed of innovation.
  • …re-examining the way in which we do business is now more pressing than ever.

As a group, the PSMG is in a unique position to use a set of skills to equip our firms, clients and colleagues with the knowledge and the vision to pro-actively embrace the many and varied challenges (and opportunities) of Industry 4.0.

By initiating informed conversation, we can really convince people change isn’t just necessary it’s non-negotiable. But this is equally about viewing change as exciting and inspiring. Many of our clients are facing equally unprecedented and profound change - Industry 4.0 is our opportunity to help them whilst securing our own growth and continued success.

And, at such a changing time, we must embrace the best practice of other sectors to help us create new client services. After all, anyone can deliver a need in response to known demand, but it takes a brave soul to “build it and they will come”.

And build it we must if we are to create an environment in which we have the agility to adapt to whatever the world throws at us whilst remaining a compelling proposition and a vital partner for our clients and for those with whom we work across the board.

After all, as Albert Einstein said: “We can’t solve problems by using the same kind of thinking we used when we created them "

Conference Chairperson and afternoon keynote       

To be advised     

Morning Keynotes        

Mike Hobday, Vice President and General Manager IBM Automation (Europe)    

Matt Meckes and Quentin Ellis, Directors, Cohaesus     


Workshop Presenters include:       

Paul Smith, Partner and recent Chairman, Eversheds Sutherland and Sally Dyson, Managing Director, Firm Sense

Sarah-Jane Howitt, Partner together with Stuart Whittle, Business Services & Innovation Director, both at Weightmans LLP

Shamus Rae, Partner, Head of Digital Disruption, KPMG UK

Paul English, Global Leader - Markets & Clients, Grant Thornton International

Matt Meckes & Quentin Ellis, Directors, Cohaesus

Alithya - Directors names tbc

David Webb, CEO, 6point6 + AN Other

Annette Müller, Lead, Spiranti Limited


The Conference  

The PSMG Annual Conference is one of the most exclusive and prestigious professional services marketing conference in Europe. It provides a forum for delegates from the UK, Europe, the Middle East, US and Australasia to learn, discuss and share information on new developments in the professions. The Conference combines creative, relevant thinking with practical, achievable solutions to the complex issues faced by marketers in a changing landscape.  

The Conference is recognised by the Chartered Institute of Marketing, The Law Society, The Institute of Chartered Accountants in England & Wales and the Royal Institution of Chartered Surveyors for continuing professional development and qualifies for 6 CPD points and 18 CPE points.  

Who should attend?

Senior marketing professionals, heads of function, marketing and business development directors, managers and partners from leading UK and international professional service advisory firms, market commentators, academics and consultants.



8.00am         Registration & Continental Breakfast


8.45am         Welcome & introduction Gail Jaffa, Managing Partner, PSMG


8.50am         Chairman’s introduction


9.00am         Keynote Speaker 1


9.40am         Keynote Speaker 2


10.20am       Morning coffee


11.00am       Workshops Round 1 (3 sessions)


The delegate fee includes a choice of workshop in both the morning and afternoon


12.30pm       Buffet lunch  


1.45pm         Morning workshop roundup with the presenters


2.15 pm         Workshops Round 2 - (3 Sessions)


The delegate fee includes a choice of workshop in both the morning and afternoon


3.45pm           Afternoon tea


4.15pm           Afternoon workshop roundup with the presenters


4.45pm           Keynote speaker 3 (to include Chairman's summary and conclusions)


5.15pm         Networking drinks reception with Live Music with "Cyan Jazz"   


Delegate Fees:                                        

PSMG Members                              £550.00  

2nd & subsequent                           £520.00

Non Members                                 £650.00  

2nd & subsequent                           £620.00  


International Delegates                   £475.00 

Early Bird discounts available up to 31st December 2018


PSMG Members                               £520.00  

2nd & subsequent                            £495.00

Non Members                                  £620.00  

2nd & subsequent                            £595.00 


Registration Fees (exclusive of VAT): The registration fee includes attendance at a workshop in both the morning and afternoon. 

Booking a place is simple - either email or telephone 0207 033 9150


Terms and Conditions of Booking:

Cancellation by you: Cancellation received in writing to the PSMG office or by email to more than 28 days before the conference date will receive 50% refund of the registration fee. We regret that there are no delegate fee refunds for cancellations within 28 days of the conference date or for non-attendance. Transfer to another delegate name is permitted.

Cancellation by us: It may be necessary for reasons beyond the control of PSMG LLP to change the content or timing of the programme, speakers, date or venue and all registered delegates will be notified in the event of a substantive change. In the unlikely event of cancellation of the conference PSMG LLP will make full refund of any delegate fee paid but disclaim any further liability.

The registration fee must be paid in advance of the conference date to guarantee your place. PSMG LLP reserves the right to refuse admission to delegates if payment is not received in full before the conference date.

Confirmation of any booking/agreement forms a binding contract and the parties thereto are subject to the jurisdiction of the English Courts and that English law applies.