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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2018 Calendar of Events

01 Jan 2018 - 07 Dec 2018 

We are continually adding to our 2018 calendar of events. Many more seminars will be added as we go throughout the year.

We look forward to you joining us at what will be a very packed calendar leading up to the Summer holidays as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

2018 Marketing and Business Development Trends in Law Firms

2018 Marketing and Business Development Trends in Law Firms

20 Nov 2018 12:00 - 14:00

Venue: DLA Piper, 160 Aldersgate St, London EC1A 4HT

Every year, LexisNexis conducts a survey among marketing and business development professionals in law firms across Europe and the US to determine how these organisations are adapting to the changing facets of the legal industry. 

LexisNexis will share some of the key trends in the legal industry that now constitute the ‘new normal’ alongside insight into the challenges that marketing and business development professionals are facing to overcome the competitive pressures in an evolving sector landscape.

Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Nov 2018 - 22 Nov 2018 08:15 - 17:15

Venue: Burges Salmon, 6 New Street Square, London, EC4A 3BF

Although we very rarely repeat any seminar or workshop, by popular demand, we are delighted to welcome back Positive Pricing to deliver their previously "sold out" 2 day Masterclass.

Please book early to avoid disappointment as places are purposely limited.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.  

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes

Director/Partner Breakfast: Building cultures of innovation in professional services

22 Nov 2018 08:00 - 09:30

Venue: London TBC. Complimentary places available for the host firm

With professional firms under increasing pressure to retain market position, revenue and talent, there is a growing need to create cultures of ongoing innovation. However, in many professional firms, achieving this goal can be difficult, with a range of challenges being faced.

At this senior roundtable meeting we will discuss these challenges and consider some approaches which have helped firms to find solutions to these challenges. Be prepared for an interactive and enlightening conversation.  Questions we will consider are...…


An evidence-based health check for your client and market strategy

27 Nov 2018 12:00 - 14:00

Venue: London TBC - Complimentary places for the host firm

Each year Meridian West undertakes a snapshot survey of senior buyers of accountancy, legal and consultancy services. This interactive event will showcase highlights from Meridian West's 2018 research covering 800 CFOs, CEOs, and General Counsel of UK businesses.

It will help marketing and business development professionals to better understand the professional services buying landscape.


PSMG Jersey: Professional Services 4.0: How does your firm thrive in an age of technology disruption?

28 Nov 2018 16:45 - 19:15

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

The fourth industrial revolution is upon us. Technology is blurring the line between man and machine power. No professional services firm is immune from this wave of change.

PSMG Jersey is bringing a series of London PSMG speakers to the island for the benefit of all marketers and business development professionals and is, therefore, delighted to welcome Alastair Beddow, Managing Director of Meridian West, when he showcases their latest research on how firms can thrive in an age of technology.

During this interactive session Meridian West will showcase their latest research based on conversations and case studies from leaders of professional services firms, buyers of professional services and technologist driving change in the industry.




There is nothing permanent except change - how to create & deliver a global BD strategy for your firm

29 Nov 2018 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Have you ever asked yourself

  • Do I really need to create a global strategy for my firm?
  • Should I rather be focussing on ‘small wins’ and leave ‘big picture’ for the CEO (if you have one)?
  • Maybe I should deliver both at the same time?

This lunchtime seminar will provide you with the answers, key tools, case studies and scenarios on how to create, implement and deliver a global strategy for your firm. 

Nudging clients to make the right decisions

Nudging clients to make the right decisions!

23 Jan 2019 16:30 - 18:30

Venue: Clifford Chance LLP, 10 Upper Bank Street, London E14 5JJ

Behavioural economics posits that all behaviour, including in professional services, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia.

In this session you will learn the fundamentals of behavioural economics and how to apply its techniques to help influence clients to make the right decisions.

You will also learn new ways to negotiate, influence and engage.

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution

20 Mar 2019 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

We stand on the brink of a technological revolution that will fundamentally alter the way we work, live and relate to each another. 

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business. Indeed, across all sectors, there is clear evidence the technologies that underpin the Fourth Industrial Revolution are having a major impact on the professions.

The 23rd annual PSMG Conference will take this subject as its centrepiece, exploring key topics, strategies and shared knowledge to enable business leaders – and those whose vital role it is to provide counsel and support to them – to have a deep and developed understanding of Industry 4.0 and what we all need to know to maintain growth and maximise success.

For us working in professional services the challenges are as marked and, in certain ways, more complex but, as we know, challenges can often bring us opportunities.

Conference Chairperson and afternoon keynote  

To be advised  

Morning Keynotes  

Mike Hobday, Vice President and General Manager IBM Automation (Europe)

Matt Meckes and Quentin Ellis, Directors, Cohaesus  


 November 2018