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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2019 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 
 
Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

17 Oct 2019 - 18 Oct 2019 08:00 - 17:00

Venue: Charles Russell Speechlys, 5 Fleet Place, London EC4M 7RD

By popular demand, we are delighted to welcome back Positive Pricing in the Autumn of 2019 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
 

The future of thought leadership delivery

29 Oct 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Most thought leadership campaigns are anchored around flagship assets. This has traditionally been the headline report or white paper that analyses the findings of a research programme.

However, best practice is changing, and the report is no longer the only type of flagship asset firms are using. Those looking for lead generation create benchmark tools; those with a wider spread of content assets create campaign hubs to house interactive and written content; and those with an events focus are integrating research, in-person events and video for compelling results.

Why not join us and our presenters Andrew Rogerson, Managing Director, Grist  together with Rebecca Scully, Head of Marketing Communications, Gowling WLG UK and Mel Root, Director of BD & Marketing, Price Bailey  and find out more!

 
DirectorPartner Breakfast Brilliant Leadership

Director/Partner Breakfast: Brilliant Leadership

30 Oct 2019 08:00 - 09:30

AlixPartners, 6 New St Square, Holborn, London EC4A 3BF

“Opportunity shrinks or expands in proportion to your courage. It’s time to dig deep and create new futures”

What is your purpose as a leader? What mindset do you have about stretching yourself? How do those all around you perceive you? 

In this senior breakfast session, we will consider these questions and how each leader is unique and should not compare oneself to others. 

Your success will depend on discoveries and choices you make to be your best, not the best

 

How to listen more deeply to our clients and, with it, gain more profitable insight

19 Nov 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

With client loyalty increasingly coming under challenge from the wealth of choice available and from stretched budgets, understanding how we can best service our clients is key to growth. 

What is the best way to understand our clients? Listen to them. 

Client listening programmes and data capture are frequent and sophisticated.  They have moved from the exception to the rule and are seen in large and small firms.  However, what underpins these programmes are conversations and relationships. 

In this lunchtime seminar we explore how strong this foundation is and ask whether the fundamentals of good listening are being overlooked or misunderstood.

 

Breaking convention on law firm branding: Creating disruption to engage your clients

03 Dec 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Most mid-market firms recognise the need to “keep up” and modernise their identities. But with limited budgets and resources, and some partners strongly preferring to hold on to the old “way of doing things”, securing the necessary buy-in for a truly disruptive rebranding can seem impossible.

So how, facing the common issues of a mid-market firm, did Collyer Bristow complete such a creative and impactful change project? At this seminar Christopher Willsher will discuss these challenges and share how the firm navigated them to create a brand entirely different to the norm.