Skip to main content


The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events

AI and Business Development

AI and Business Development

23 May 2017 12:00 - 14:00

Venue: Ashurst LLP, Broadwalk House, 5 Appold Street, London, EC2A 2AG

This seminar looks at how BD, PR and marketing teams, as well as firms management, will need to develop ways of selling professional services where AI is involved.

The aim is to cut through the hype and focus on the reality that many firms are already adopting AI systems to do legal work, yet most firms' BD and marketing teams are not always up to speed with what is happening and how this changes how they sell and create messages for the clients.

Managing Successful Projects Part 2

Managing Successful Projects Part 2

01 Jun 2017 12:00 - 14:00

Venue: White & Case LLP, 5 Old Broad Street, London, EC2N 1DW

This session follows on from the first instalment last year when Anil and Tom explored the common causes of project failure and discussed techniques to gain consensus to drive projects over the line.

Now a year on, Anil and Tom will take a deeper dive into running projects in a professional services environment sharing experience and anecdotes on the challenges they have faced in their roles.

Please note it is not a pre-requisite to have attended Part 1. Newcomers are welcome!

Social Selling  techniques to influence buyers and change makers

Social Selling : techniques to influence buyers and change makers.

06 Jun 2017 12:00 - 14:00

Passle, 5th floor Henry Wood House, 2 Riding House St, Marylebone, London W1W 7FA

Tim Hughes, co-founder, Digital Leadership Associates and Alexander Low, founder, Beyond Sales will talk through how fee earners need to use their digital brands to achieve influence over buyers and change makers

In this session people will learn why fee earners in Professional Services need a digital brand in 2017 to drive better awareness and influence in their target markets.   

Tim and Alex will share 5 steps  which the marketing and business development community can implement.

Full Day Masterclass The business of developing winning strategies for markets and key clients

Full Day Masterclass: The business of developing winning strategies for markets and key clients

07 Jun 2017 09:30 - 17:00

Venue: Berwin Leighton Paisner LLP, Adelaide House, London Bridge, London EC4R 9HA

Professor Malcolm McDonald’s Masterclass is for senior, experienced practitioners. Its purpose is to spell out how to develop a world class strategy designed to grow the value of the firm. The masterclass is in two parts.

Part I:   spells out how to develop a winning strategy for key target markets.

Part 2:   spells out how to develop a winning strategy for major clients 

Both parts are designed to show how to grow sales and profits in highly competitive markets . The vehicle used for Part 1 will be ten crucial questions CEOs and CFOs are asking their marketing colleagues - and the answers they should be receiving.

Making Client Intelligence Count - A practical guide to generating insights about your clients

Making Client Intelligence Count - A practical guide to generating insights about your clients

20 Jun 2017 12:00 - 14:30

Venue: GVA, 65 Gresham Street, London EC2V 7NQ

Please note this is a 2 hour workshop!

This is an immersive, interactive 2 hour workshop delivered by leading experts from Meridian West, Brook Intelligence and Microsoft.

During this workshop we will look at:-

The best sources of client intelligence

Getting a 360 degree view of your client (including client feedback, CRM, billings and desk research)

Helping partners draw out the insights from all these information sources to understand what is driving your client’s business, and spotting opportunities for your firm.

In addition....


Directors Breakfast Creating efficiencies through technology and solutions

Directors Breakfast: Creating efficiencies through technology and solutions.

27 Jun 2017 08:00 - 09:30

Venue: Resources Group, Level 17, 110 Bishopsgate, London EC3A 5AW

Sadie Baron, Chief Marketing Officer of Reed Smith will share her personal and very current experience of re-engineering the BD, Marketing and Communication function to become more efficient, drive consistency and deliver more value to the bottom line of the business.

The PSMG 22nd Annual Conference - Business Development in a changing world

The PSMG 22nd Annual Conference - Business Development in a changing world

22 Nov 2017 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

The professional services sector is changing at an unprecedented rate. Change is being driven by a range of factors, including the rise of increasingly-sophisticated clients, a growing number of competitors, new technology, economics and politics. 

We can only expect more change to affect our sector in the next few years. Brexit, the rise – and possible fall – of China, the possibilities of India, artificial intelligence: these are just some of the market changes that professional service firms must prepare for and respond to. 

While it is difficult to plan for specific eventualities where the outcome is uncertain, it is nevertheless best practice to prepare for change that is likely to occur. You’re far more likely to successfully respond to a changing market if you’re not standing on a burning platform while doing so. 

The prospect of ever more change in the professional services sector raises several key questions for marketing and business development professionals. How should our firms react in these uncertain times? How can we position ourselves, as individuals, as agents of change within our firms? How can we ensure our practice not only survives in this uncertain future, but also flourishes? 

We must think about these things now!

We are delighted to announce that  Laurie Robertson, Chief Marketing Officer, Baker McKenzie will deliver one of the two morning keynotes

More speakers to be announced in due course.

 May 2017