During his time at Legal 500, Joe interviewed and worked directly with thousands of the world’s leading general counsel, chief legal officers and senior legal decision-makers, gaining an exceptional understanding of how corporate clients select and evaluate their external legal advisers.
As Global Editor of Legal 500’s GC Powerlist series, a leading publication recognising the world’s top corporate counsel across major jurisdictions, Joe oversaw the production of more than 200 editions highlighting outstanding in-house lawyers worldwide, while building one of the most extensive networks of senior corporate legal leaders in the industry.
Joe also played a central role in developing Legal 500’s international events platform as Head of International Events Content, overseeing a global programme that delivered more than 500 legal industry events during his tenure. He personally organised, attended and chaired more than 100 conferences, roundtables and networking forums, many of them across East and Southeast Asia.
In his role at Nishlis, Joe will work closely with law firms across the Asia Pacific region to support business development, strengthen relationships with corporate counsel and help firms position themselves more effectively in the international legal market. In addition, Joe will also consult international law firms venturing and operating in Asia. He will also continue to build bridges between GCs internationally, and help grow the knowledge base of the in-house legal community by reporting on key issues facing corporate counsel.
CEO of Nishlis Legal Marketing, Idan Nishlis, said:
“Joe brings an extraordinary network and understanding of the global in-house legal community. His experience connecting law firms with senior corporate counsel and decision-makers will be hugely valuable to our clients as we continue expanding our international reach and accelerating our growth across Asia and the Asia Pacific region.”
Joe Boswell said:
“I’m delighted to be joining Nishlis at such an exciting stage in the company’s growth. Having spent the past decade working closely with leading law firms and corporate counsel around the world, and focusing particularly on East and Southeast Asia in recent years, I’m excited to help establish and expand Nishlis’s presence across the region. There is tremendous opportunity for law firms in Asia to strengthen their international visibility and client relationships, and I look forward to helping firms across the region showcase their expertise and connect with the global market.”
With offices across Europe, the U.S. and Asia, including its Tokyo office, Nishlis Legal Marketing advises leading law firms worldwide on strategy, business development, content, rankings and international growth, with a growing focus on supporting law firms and legal markets across Asia Pacific.