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Industry rebrand of Tees reflects the holistic thinking behind the firm’s legal and financial advice

Industry’s brand refresh for Tees is built around a compelling new proposition - Giving you the full picture  – which succinctly captures the firm’s unique ability to combine legal and financial advice to help clients maximise opportunity and manage risk.

Sharyn Scott, Marketing Director, commented: “Tees is a multidisciplinary law firm with deep roots in the East of England, offering joined-up legal and financial advice for individuals, families and businesses. Known for their long-standing relationships and practical approach, Tees needed a brand that would support their clear strategic focus on entrepreneurs and family-owned businesses.”

Sholto Lindsay-Smith, Director of Industry, said: “Tees are unique in offering professional financial and legal advice. This is invaluable to entrepreneurial clients and family businesses who must consider future investments and look at their business and family interests in the round. This insight informed the strategy and proposition that will help Tees to carve out a unique position in its market.” 

The refreshed visual identity centres around the Tees circle that represents the 360-degree view uniquely offered by Tees. The yellow accent colour is complemented by a new sophisticated colour palette selected to appeal to both Tees commercial and wealth management clients. Imagery further reinforces the proposition, conveying both partnerships and a sense of perspective. Refined typography and layout principles give the brand a more premium feel, while staying accessible. 

Sharyn Scott added: “We didn’t just stop at a brand refresh; we developed a brand advertising brings to life the meaning of ‘Giving you the full picture’ with a smile in the mind.”

The end-to-end branding project covered positioning, identity, website design and a new brand advertising campaign.

 

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