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Man Bites Dog shortlisted for two awards in the PRVA City and Financial Awards 2023

We’re excited to announce that  Man Bites Dog – The Strategic Ideas Company   and  BNY Mellon Investment Management   are shortlisted for two awards in the PRCA City and Financial Awards 2023! We are nominated for the Best Banking Communications Campaign Award and Best Strategic Communications / Corporate Brand Campaign.
BNY Mellon Investment Management challenged Man Bites Dog to create an integrated global campaign that would engage the world’s largest under-addressed investment market - women - and help close the Gender Investment Gap. The Pathway to Inclusive Investment campaign built the case for inclusive investment through the largest ever global research study into consumer investment behaviour and investment industry bias. 

Our economic analysis revealed a potential influx of $1.87 trillion into responsible investments if women invested at the same rate as men. Our campaign engaged 3 million+ women, generated 300+ pieces of media coverage, improved female financial education and inspired industry change. Huge well done to everyone involved!


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