Madelaine adopts a solutions-driven approach to both her team and projects. She believes in open communication and achieving a firm grasp of the bigger picture.

“The trick to being an effective Senior Marketing Manager is the ability to assist in getting the day-to-day tasks done while maintaining a grasp on the wider company objectives ensuring that you are always working to achieve the wider company goals.”

She aims to support marketing leaders and team members to ensure iResearch Services’ data-driven insights make a difference in the marketplace. “We have an incredible team and leader, Yogesh Shah, and work with some of the biggest global brands on exciting initiatives, so getting this out to our wider audience is going to be an exciting task.” 

Having recently moved to the UK, Madelaine is keen to visit historic tourist attractions. She is also an avid moviegoer, amateur wine fanatic, and true crime drama enthusiast.