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PSMG research: law firm marketing teams benefit from KWM Europe collapse

The London offices of numerous leading law firms have hired marketing professionals caught up in the failure of King & Wood Mallesons’ (KWM) European operations, which went into administration on 17 January this year. 

Research undertaken by the PSMG Magazine reveals that rival law firms hiring former KWM marketers in recent months include Addleshaw Goddard, Baker McKenzie, DWF, Eversheds Sutherland, Linklaters, Herbert Smith Freehills, Slaughter and May and Taylor Wessing – to name but a few.


Commenting on the PSMG Magazine’s research, Anthem Consulting director Simone Timcke said she was not surprised by the findings. “The jobs market is currently buoyant, and many departing KWM’s marketing staff were snapped up very quickly,” she said.


It probably also helped that the KWM’s marketers left the practice in successive waves as the collapse unfolded, Simone added. “The more senior marketing people responded quickly, but the junior employers seemed to feel less of a sense of urgency,” she observed.


One possible reason why many former KWM Europe marketers may have opted to stay within the legal sector, Simone suggested, were salary differences between sectors. “Candidates with a law firm background are often attracted to the idea of working for other professional service firms, such as accountancy or real estate practices. However, many firms in these sectors just can’t compete with law firm salaries, so marketers often end up moving within the legal profession.”


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