Events

In support of Meridian West we’re excited to invite you to attend the next chapter of their Client First Research

This interactive session will include:

1. Diagnostic survey results from law firm Forsters
2. Follow-up focus groups with their associate lawyers, and the practical interventions that followed.

Meridian West will also explore:

1. What the data revealed
2. How it translated into action through their Cascade Workshops programme
3. And what other firms can take away from the experience.

We will also take a candid look at what works and what the challenges really look like in practice.

If you wish to attend please register Here and a member of the Meridian West team will confirm acceptance of your booking.

Limited Virtual Places Available

Business development in professional services is often ad hoc and the responsibility of the few. For business development to happen consistently and achieve results, your firm is likely to benefit from a structured approach.

This not only creates focus but also makes the subject less intangible and less ad hoc to involve more people, more consistently and deliver improved business outcomes.

In this interactive session, Joanna Gaudoin (ClientWise – helping you get the clients you want and the results you need) will walk you through a structured approach to business development.

Joanna will share in depth her framework “The 5 Ps of Proactive Business Development©” which will help you consider what gaps your firm currently has in its approach to business development, including the required mindset and skills.

Together, we will take time to reflect on and discuss the ‘Ps’ so you leave not only energised about business development but have something tangible to share with your teams, so they consider what action they need to take.

Think of this framework like a roadmap to better outcomes from business development.

Who is this event for?

Are you making the most of AI in your role? Are you confident about where to use it and how to get the most from it? If you are interested in mastering AI for marketing, this 1-day course is designed for you.

AI technologies are revolutionising the marketing industry. They allow you to efficiently create stronger strategies, establish differentiation and competitive advantage, optimise customer engagement and critically, demonstrate results. Regardless of how much you are using them at the moment, Mastering AI for Marketing will give you both ideas and confidence as you move forward.

This course is designed for marketers of all levels, with no prior experience required.

About this event

• The optimised adoption of AI allows marketing professionals to deliver greater impact across the board. And yet, a significant proportion of marketers admit to not being entirely confident in its use. Are you one of them?
• Leveraging the right technologies enables you to better understand your audience, enhance your offer, achieve greater reach, create more meaningful impacts and deliver greater profits. But with platforms emerging and changing at such a fast pace, it is a challenge to keep up with the trends, let alone lead them.
• Mastering AI for Marketing provides a vital source of insights and experience which will allow you to approach your AI strategies with greater clarity. Diligently researched and updated each time, the course uses immersive technologies to allow you to see and experience for yourself, the way brands and organisations are harnessing this resource.

Accredited as a BCS Tech 10 Programme, your attendance will not only boost your efficiency, results and impacts, but will also enable you to receive a BCS Tech10 badge to showcase your new expertise.

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today.

Please note this event has been re-scheduled due to a proposed tube strike !

PSMG is delighted to be collaborating with Edwin Coe on a series of high level workshops

Workshop 1

"Beyond the Click: Using Personas and Data to Drive Strategic Value"

Limited virtual places available

Most professional services firms are sitting on a goldmine of data, yet most marketing teams remain stuck in the "Reactive Trap." They report on email opens or event attendance while massive cross-sell opportunities go unnoticed because the data lacks a human lens.

In this session, we strip away the jargon to show you how to move from tracking clicks to understanding clients.

We’ll explore how defining Audience Personas allows you to move beyond one-size-fits-all marketing. By connecting the dots between your website, email, and CRM, you can create a Total Engagement Score that maps directly to your firm’s key personas. Using examples, we’ll demonstrate how these insights allow you to build variations in the digital experience.

What You’ll Walk Away With:

• The Blueprint: How to translate data into actionable audience profiles that dictate content strategy.
• The Power of Variation: How modern web experiences allow you to adapt the digital experience based on user behavior and intent.
• The Language of Partners: Learn how to use a Total Engagement Score to prove ROI and surface revenue opportunities before they leave the building

PSMG is delighted to be collaborating with Edwin Coe on a series of high level workshops

Workshop 2

" Discovery: building a pipeline that actually converts"

Limited virtual places available

Most law firms don’t have a pipeline problem. They have a clarity and discipline problem.

This 90-minute session cuts through the noise and focuses on what actually drives revenue. No overengineered CRM theory. No vanity metrics. Just practical ways to build, manage and convert a pipeline that works in the real world of busy lawyers and BD teams.

We will cover five core areas.

• How to build a simple, usable pipeline that people will actually engage with.
• The relationship between marketing, BD and sales and where things typically break down.
• How to track and progress a lead from first touch to instruction without it falling into the void.
• What good pipeline discipline looks like day to day, including the non-negotiable of following up every lead. No exceptions. No “I thought they weren’t interested”. Never die wondering.
• And finally, how to measure the right things, moving beyond activity to outcomes and revenue.

Along the way, we will challenge a few sacred cows. Why most activity should be stopped. Why conversion matters more than volume. And why a handful of people in your firm already hold the answers.

Expect practical frameworks, honest observations, and a few uncomfortable questions you can take straight back to your team.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

If you're a marketing professional who's interested in utilising AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage, the Immersive AI Marketing Course is perfect for you.

This course is designed for marketers of all levels, with no prior experience required.

This Immersive AI Marketing Day Course will teach marketers how to unlock a wide range of opportunities. The course is a BCS Tech10 Accredited Programme, so once you've completed it, you will receive a BCS Tech10 digital badge to showcase your expertise.

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today.