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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2021 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 
 
FREE WEBINAR Professional Services Marketing and BD More Essentials series

FREE WEBINAR: ‘Professional Services Marketing and BD: More “Essentials” series

25 May 2021 12:00 - 13:00

WEBINAR Host: Cambridge Marketing College

Last year Nigel Clark from Cambridge Marketing College (CMC) ran a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with a ‘More Essentials’ series to explain the key tools and techniques needed by an MBD professional. These webinars will draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG.

Throughout the series he will set the challenge for all MBD professionals to become ‘client champions’ within their firm.

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good MBD professional into a great client champion.

And if you are thinking about a professional services marketing apprenticeship or qualification for you or a member of your team then this series will help you take that decision.

Click here for details on Part 1 and how to book a place

 
FREE Webinar To hybrid or not to hybrid Returning to the Office

FREE Webinar: To hybrid or not to hybrid? Returning to the Office

27 May 2021 12:00 - 13:00

WEBINAR Host: Totum Partners

The past year changed almost all areas of our working lives but, like many across the professional services sector, Totum is ready to look to the future. In March 2021, the recruitment firm conducted an in-depth survey of professional services firms on hybrid working and their planned return to the office  

Totum wanted to find out what working policies, if any, firms had in place for their return to the office (anticipated from June) and to what degree they will be adopting hybrid working policies (defined as formally splitting each week into days working from home and days working from the office).   

The key takeaway is that the vast majority of firms do not anticipate a return to pre-Covid office normality. But as future working policies top the agenda among professional services firms, what will the future workplace really look like? 

Totum's Tim Skipper, Laura McNair and Carly Hubbard, Head of HR, Travers Smith will explore key themes that have emerged from Totum’s survey and its many virtual meetings over 2020/21 with firms on their plans to return to the office.

Please click on "Find out/Read more" for booking procedure.

 
How to drive cultural change - The role of BD and the skills you need

How to drive cultural change - The role of BD and the skills you need

09 Jun 2021 12:00 - 13:00

Webinar Host: White & Case LLP

In this workshop we will be looking at changes currently affecting law firms, from technology through to strategic expansion plans through to media grabbing headlines around the #metoo movement and what role the BD function plays within that.

These factors are fundamentally influencing the way that we interact both internally but also with our clients.

As BD professionals, what skills do we need to facilitate and support the business and how can we influence the direction of travel through developing a strong voice at the "partner" table?

Please click on "Find out/Read more" for booking procedure.

 
Talking Heads Never let a good crisis go to waste

Talking Heads: Never let a good crisis go to waste

10 Jun 2021 10:00 - 11:00

Host: Myddleton Communications

This is a senior roundtable discussion so please come prepared with your own questions, as the presenters will endeavour to approach this as an interactive discussion.

"Never let a good crisis go to waste". The origins of the quote are unclear, but there is speculation that Winston Churchill said it at a meeting with Stalin and Roosevelt. 

As we hopefully come out of lockdown, we have a unique opportunity to learn from our experiences and transform our practices to be match fit for the post-Covid world. 

This month’s Talking Heads  are Paul Smith and Philip Rodney , respectively the former chairs of Eversheds Sutherland and Burness Paull who will discuss a number of topics including.....

  • How do we make the purchase of legal services more like the Amazon experience?
  • Will GCs choose their lawyers differently? 
  • How do law firms engage with a new generation of clients? 
  • What does it take to build meaningful partnerships with our clients? 
  • What can we learn from other sectors? 
  • How will the firm of the future look? 
  • How smaller firms can eat the lunch of their competitors.
  • Going to market as one firm and and one brand, with silos behind the veil. 
  • The importance of trying new things

Please click on "Find out/Read more" for booking procedure.

 
How data  can help firms culturally align with client organisations

How data can help firms culturally align with client organisations

15 Jun 2021 12:00 - 13:00

Webinar Host: LexisNexis

GC’s are increasingly adopting a structured approach to legal operations and their decision making processes. This represents a significant cultural shift in the way firms are working, which in turn places demands on their external advisors to culturally align and even mirror their ethos and approach to business. 

Based on a recent study nearly 60% of clients are now preferring tech led to service-based solutions and felt not enough was being done by their advisory firms to have a more collaborative approach to help meet their needs.

To tackle this shift, we need to proactively manage client expectations and to intuitively facilitate a continuous process of cultural transformation in step with that of our clients. 

Please click on "Find out/Read more" for booking procedure.

 
FREE WEBINAR Professional Services Marketing and BD More Essentials series - PART 2

FREE WEBINAR: ‘Professional Services Marketing and BD: More “Essentials” series - PART 2

22 Jun 2021 12:00 - 13:00

WEBINAR Host: Cambridge Marketing College

Last year Nigel Clark from Cambridge Marketing College (CMC) ran a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with a ‘More Essentials’ series to explain the key tools and techniques needed by an MBD professional. These webinars will draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG.

Throughout the series he will set the challenge for all MBD professionals to become ‘client champions’ within their firm.

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good MBD professional into a great client champion.

And if you are thinking about a professional services marketing apprenticeship or qualification for you or a member of your team then this series will help you take that decision.

Click on read more for details on Part 2 and how to book a place

 
FREE WEBINAR Professional Services Marketing and BD More Essentials series - PART 3

FREE WEBINAR: ‘Professional Services Marketing and BD: More “Essentials” series - PART 3

20 Jul 2021 12:00 - 13:00

WEBINAR Host: Cambridge Marketing College

Last year Nigel Clark from Cambridge Marketing College (CMC) ran a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with a ‘More Essentials’ series to explain the key tools and techniques needed by an MBD professional. These webinars will draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG.

Throughout the series he will set the challenge for all MBD professionals to become ‘client champions’ within their firm.

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good MBD professional into a great client champion.

And if you are thinking about a professional services marketing apprenticeship or qualification for you or a member of your team then this series will help you take that decision.

Click on read more for details on Part 3 and how to book a place.

 
 
 
 

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