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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2020 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 October 2020 
FREE WEBINAR Key Characteristics of professional services MBD Part 4

FREE WEBINAR: Key Characteristics of professional services MBD Part 4

08 Dec 2020 12:00 - 13:00

Webinar Host: Cambridge Marketing College

 Part 4:  Client Relationship Management

Professional services are always evolving and improving, but there are certain principles and tenets that underpin great marketing and BD (MBD) in the professions. 

This is the fourth in a series of six FREE webinars where Nigel Clark explains the essentials of professional services MBD to ensure we all start and then develop from a solid foundation of knowledge, skills and tools. 

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good professional services marketer into a great client champion. 

In this fourth webinar Nigel will discuss the MBD role on client Projects (the 5th P of his MBD 5Ps Framework) and then go on to explore and explain the importance of Client Relationship Management (CRM).  He will also discuss.....

Please click on "Find out/Read more" for booking procedure and T&C's.

FREE WEBINAR Adapting to change choose your marketing future

FREE WEBINAR: Adapting to change; choose your marketing future

09 Dec 2020 12:00 - 13:00

Webinar Host: Totum Partners

2020 has changed almost all areas of our working lives but, like many, Totum are ready to look to the future.

This Autumn, Totum conducted their most in-depth research yet into marketing and business development teams within the legal sector.

127 law firms in the UK and internationally participated and the results are shared in a report which provides information on how the teams may change and adapt and where firms are planning to invest.  

Each participant will receive a complimentary copy of the Report post seminar. Only those who attend on the day will receive the material.

Please click on "Find out/Read more" for booking procedure and T&C's.

The business case for DampI in Professional Services Part 2

The business case for D&I in Professional Services: Part 2

21 Jan 2021 12:00 - 13:00

WEBINAR Host: Client Talk

Attendance at part 1 was not essential in order to join Part 2

Clients are setting the agenda and demanding that firms take diversity seriously. Winning new clients is just one reason why diversity is making it's way into the boardroom.

In part 1 of this two part series, Chico Chakravorty and Claire Raison explored how embracing diversity, and in particular diverse thinking, can help all firms flourish.

During this webinar Claire and Chico will explore:-

  • What has been happening since they last joined us
  • The basics that need to exist in a firm to foster cognitive and diverse thinking
  • Creating a culture of belonging across the board

Please click on "Find out/Read more" for booking procedure and T&C's.

Innovation in a risk averse environment

Innovation in a risk averse environment

28 Jan 2021 12:00 - 13:00

WEBINAR Host: Simmons & Simmons

Lawyers, accountants and actuaries are all trained from an early age to be risk averse. The most innovative firms in the world have a culture where failing fast is a regular part of business and a move into new and unchartered (risky) territory can be seen as a competitive advantage. 

This juxtaposition presents challenges in establishing an innovation mindset within a law firm. What are the incentives for thinking about things differently? How do you encourage trial and error when every six minutes needs to be accounted for? What approaches can be adopted to challenge the accepted way of doing things? 

Join Lee Curtis , Head of Sales, and Sam Stamp , Head of New Business at Simmons & Simmons , who will share their thoughts on these challenges and the approaches they are taking to foster an innovation mindset within Simmons.


Please click on "Find out/Read more" for more content and booking procedure and T&C's.

Professional Services Pricing - A Virtual Masterclass

Professional Services Pricing - A Virtual Masterclass!

15 Mar 2021 - 23 Mar 2021 09:00 - 12:00

VIRTUAL MASTERCLASS: Hosted by Positive Pricing

By popular demand, we are delighted to welcome back Positive Pricing in 2021 to deliver their previously "sold out" 2 day Masterclass.

As this Masterclass is now being run virtually we propose to present in manageable sessions. 

Each session will be held from 9am to 12pm per day

First day Masterclass

Monday 15th March: Modules 1 and 2

Tuesday 16th March: Modules 3 and 4

Second Day Masterclass

Monday 22nd March: Modules 5 and 6

Tuesday 23rd March: Modules 7 and 8

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture - POSTPONED FROM 2020

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture" - POSTPONED FROM 2020!

24 Mar 2021 08:00 - 17:30

Virtual Host: TBC

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

How can we, in marketing and business development, be instrumental in driving the direction of cultural change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the fast paced changes affecting our sector.

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.



We are delighted to announce that our mainline sponsor for the 2020 PSMG Annual Conference is Tikit. Huge thanks go to everyone at Tikit for their tremendous support. Why not join them at their dedicated conference workshop and at their stand in the Exhibition Hall?   


Yet again, our huge thanks go to all our sponsors.  We are delighted to be working with all their teams, yet again.

Salespeople In a law firm Whatever next

Salespeople? In a law firm? Whatever next!

30 Mar 2021 12:00 - 13:00

WEBINAR Host: Simmons & Simmons

The word sales evokes a range of emotions. Within the legal industry it is often considered an activity undertaken by other industries and something that is beneath the esteemed legal profession. As a result the sales mentality, tools and infrastructure in place across the legal industry is woefully inadequate.

With the entry of new players into the legal market and the proliferation of more commoditised legal services it is clear that this situation has to change. 

Join Lee Curtis , Head of Sales at Simmons & Simmons, for a discussion on his new role in establishing a sales culture and the opportunities and challenges this brings.  


Please click on "Find out/Read more" for more content and booking procedure and T&C's.


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