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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2019 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 October 2019 
How to listen more deeply to our clients and with it gain more profitable insight

How to listen more deeply to our clients and, with it, gain more profitable insight

19 Nov 2019 12:00 - 14:00

Venue: Goodman Derrick LLP, 10 St Bride St, London EC4A 4AD

With client loyalty increasingly coming under challenge from the wealth of choice available and from stretched budgets, understanding how we can best service our clients is key to growth. 

What is the best way to understand our clients? Listen to them. 

Client listening programmes and data capture are frequent and sophisticated. They have moved from the exception to the rule and are seen in large and small firms. However, what underpins these programmes are conversations and relationships. 

In this lunchtime seminar we explore how strong this foundation is and ask whether the fundamentals of good listening are being overlooked or misunderstood.


The Culture Conundrum

26 Nov 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Culture really is a 21 century conundrum.

How does one balance the ‘wants’ of different generations, industry traditions and regulations, the pace of change and the need to transform?

In this practical session we will look at:-

  • Environment, infrastructure, people,
  • How information and organisational structure affect, and influence, ‘Culture’

We will also address how you can use this knowledge to positively drive change.

PSMG Jersey Christmas Drinks

PSMG Jersey: Christmas Drinks

28 Nov 2019 18:00 - 20:00

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey would like to invite you to the PSMG Jersey Drinks reception at the offices of our friends and colleagues, JTC.  Huge thanks, as always to our sponsors Comnexa, for their continued generosity.

The event will also include a talk by Equiom on "International Brands: Do's and Don'ts"- an Equiom case study"

This will include tips for filming on iphone for social and Data Trends in marketing for 2020


Turning your firm’s experts into recognised thought leaders

28 Nov 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

The strength of a professional services firm is the knowledge of its people.

At this interactive workshop, we will discuss how to engage the busy experts in your firm in content marketing, podcasts, and videos.

You’ll learn how to build a scalable process across the firm and hear examples from leading firms like Deloitte, Freshfields and DLA Piper.


Breaking convention on law firm branding: Creating disruption to engage your clients

03 Dec 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Most mid-market firms recognise the need to “keep up” and modernise their identities. But with limited budgets and resources, and some partners strongly preferring to hold on to the old “way of doing things”, securing the necessary buy-in for a truly disruptive rebranding can seem impossible.

So how, facing the common issues of a mid-market firm, did Collyer Bristow complete such a creative and impactful change project? At this seminar Christopher Willsher will discuss these challenges and share how the firm navigated them to create a brand entirely different to the norm.


Resilient Leadership - A full day Masterclass!

22 Jan 2020 09:00 - 17:30

Venue: London TBC. Host firm receives complimentary places

This full day programme has been created specifically for Director/Heads of and Partners

Today’s increasingly complex and ‘always on’ corporate world places more pressure on you and your teams to perform than ever before. 

In professional services organisations, where Marketing and BD are so front line, there are few opportunities to rest and recover. You need to have the physical and mental stamina to influence the agenda, make key decisions, motivate others and deliver to the best of your abilities. Having resilience strategies, rituals and habits to support you in the day-to-day, in addition to moments of failure and intense challenge, is critical to your success and the success of your team.

As a leader in professional services organisations, you will need to be both a ‘sprinter’ and ‘long distance runner’, i.e. you need to deliver high bursts of energy for business critical events/initiatives, as well as sustaining the relentless pace over the constant grind of long term projects, challenging environments and potentially long hours and late nights.

Therefore, the world of the corporate leader has similarities to the life of an athlete – high performance expectations and constant scrutiny from others. However, there is a big and significant difference - corporate leaders have far less recovery time!

PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture"

26 Mar 2020 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

How can we, in marketing and business development, be instrumental in driving the direction of change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the seismic changes affecting our sector.

We have reached a critical moment and fundamental action is needed to re-shape the way in which we all approach business. 

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things”.
Niccolo Machiavelli   

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.

Conference Chairperson and afternoon keynote

Paul Taylor, Director of Business Development, AlixPartners

Morning Keynotes

Katherine McPherson, Strategy and Marketing Director, Fieldfisher

Paul Lanzone, Global Delivery and Technology Lead - Legal, DXC Technology


Yet again, our huge thanks go to Concep, one of our exclusive sponsors for the 2020 Annual Conference, for their tremendous support. The PSMG Conference App, as always, is very generously provided by Concep. Thank you for helping us to deliver yet another Green conference.

Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Apr 2020 - 22 Apr 2020 08:00 - 17:00

Venue: London TBC. Host firm receives complimentary places

By popular demand, we are delighted to welcome back Positive Pricing in 2020 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes

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