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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2019 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 
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Marketing and BD for or in smaller firms Is the grass really greener outside the top 20

Marketing and BD for (or in) smaller firms: Is the grass really greener outside the top 20?

24 Sep 2019 12:00 - 14:00

Venue: Serle Court, 6 New Square, Lincoln’s Inn, London, WC2A 3QS

Marketing and BD for smaller firms due to budget restraints and trying to get buy-in for anything new brings many different challenges.

What does it take to deal with so much in the marketing mix such as CRM, client journey, new business development, targeting, pricing, social media, advertising, messaging, training all under one hat and with limited resources? 

Join us for this lunchtime session to hear from Ilka Clune, Director of Marketing and Business Development, Venner Shipley LLP and Claire Farrelly, Head of Marketing and Business Development Forsters,  on what it takes to run a successful marketing and BD function in a smaller firm.

 
Brilliant Leadership - A full day Masterclass

Brilliant Leadership - A full day Masterclass!

25 Sep 2019 09:00 - 17:30

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This exclusive one-day programme supports senior Marketing and Business Development leaders and their rising talent.

This Masterclass is delivered by Michelle Elstein, founder of Courageous Co., (until recently Director of Market Development & Strategy, Europe, Morrison & Foerster) and incorporates personal benchmarking, exploration of what you want to achieve as a leader, where your strengths lie and where you want to invest in yourself.

You will be exposed to highly experiential techniques to support your ability to be engaging and influential with those around you. You will leave with positive energy, new awareness and ideas you can execute immediately.

 

What does good email marketing performance look like?

26 Sep 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

A deep dive into Concep's biggest comparative study on email marketing performance.

Join Concep's team of marketing technology experts as they deep dive into the industry benchmarks, insights and trends from their most recent and biggest comparative study on email marketing performance to date.  

Last year regulation challenged the way we do email marketing.  Many firms wondered how they would continue to engage with contacts.  More than one year on, email is still a key channel for communication, event management and content distribution in professional services organisations, globally.  So what impact has regulation had around the world? How do marketers know if their email campaigns are effective?  What are good campaign metrics? What can we learn from similar sectors who have improved their results?

 
Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

17 Oct 2019 - 18 Oct 2019 08:15 - 17:15

Venue: Charles Russell Speechlys, 5 Fleet Place, London EC4M 7RD

By popular demand, we are delighted to welcome back Positive Pricing in the Autumn of 2019 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes