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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2020 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 June 2019 
WEBINAR Driving Growth in practice - the 4Cs of being in house

WEBINAR: Driving Growth in practice - the 4Cs of being in house

09 Jun 2020 12:00 - 13:00

WEBINAR Host: Client Talk

This is the second in a 2 part series. Attendance at Part 1 was not essential

In professional services firms, the key to success can be found with the professionals that make up the firms themselves.  The success of a marketing or business development strategy in large part comes down to how it is implemented.  If the professionals do not buy-in, or are unwilling to implement it, the strategy falls dead in its tracks. 

We know what our teams should be doing, but, how do we address the elephant in the room - "It's just so hard to get professionals to do BD".

Claire Rason, founder and director of Client Talk, will take us through her 4Cs model (c) of working with professionals.  She sets out the different hats that marketing and business development professionals need to wear in order to get the most from the professionals they work with.

Please click on "Find out/Read more" for booking procedure and T&C's.

DIRECTORPARTNER LEVEL WEBINAR Why the Mindful Business Charter Needs You

DIRECTOR/PARTNER LEVEL WEBINAR: Why the Mindful Business Charter Needs You!

10 Jun 2020 10:00 - 11:00

Webinar Host: Inhouse Community

In this exclusive senior panel discussion we talk to Philip Aiken, Managing Director in Barclays and initiator of the Mindful Business Charter and discuss its significance two years on.

We will also discuss other matters of mental health and well-being for all stakeholders in the professional services industry.


Philip Aiken, Managing Director, Head of Legal European Consumer Lending, Barclays

Hanim Hamzar, Regional Managing Partner, ZicoLaw  

Richard Martin, Head of Mental Health Work, Byrne Dean

Mary Peterson, Head of Talent and Learning, Addleshaw Goddard

Janie Wong, Partner, Addleshaw Goodard

Moderator: Patrick Dransfield, Director, In-House Community

Dedicated to the memory of Matthew Seligman 1955 -2020, barrister specializing in mental health & musician

As this  is  an international panel of speakers please note the start time is 10am UK and 5pm in Hong Kong, China & Singapore

Please click on "Find out/Read more" for booking procedure and T&C's.

WEBINAR Positioning Marketing as a Leader - Covid-19 Response and Recovery

WEBINAR: Positioning Marketing as a Leader - Covid-19 Response and Recovery

11 Jun 2020 11:00 - 12:00

WEBINAR Host: Passle and Burges Salmon

The importance of maintaining marketing budgets and market share during the Covid-19 slowdown and recovery is obvious. Firms will only be able to do this if the marketing function can deliver consistent and demonstrable value firmwide. In this seminar we take a practical look at a team doing this successfully. 

Will Eke of Passle is joined by Dan Baber , Senior PR & Communications Manager at Burges Salmon as they analyse how Dan and his team have transitioned successfully to a digital first engagement strategy. One that is delivering measurable engagement from the firm’s most important clients and prospects.

Please click on "Find out/Read more" for booking procedure and T&C's.

FREE WEBINAR The 2020 AmLaw Global 50 Website Report

FREE WEBINAR: The 2020 AmLaw Global 50 Website Report

16 Jun 2020 16:00 - 17:00

WEBINAR Host: Content Pilot

How Hard is your Website Working for your Firm?

In this seminar Deborah McMurray and Keith Wewe of Content Pilot will share with us the results, best practices and tips from their very latest and “hot off the press” 2020 AmLaw Global 50 Website study, including

  • Highlights and trends revealed
  • The Ten Foundational Best Practices
  • How to Improve your “3Rs”. Relationship—Reputation—Revenue and how your website should be facilitating all three
  • Learn where the largest law firms in the world excelled and where they failed
  • The areas in which most global law firms of all sizes are falling short.

They will also also walk you through a roadmap that can be used to immediately improve the power and impact of your website strategy, design and content.

In addition, copies of their White Paper and/or full Report are exclusively available to all who attend this webinar.

Please click on "Find out/Read more" for booking procedure and T&C's.

WEBINAR How to master CRM and engage your stakeholders to want to use your system

WEBINAR: How to master CRM and engage your stakeholders to want to use your system.

23 Jun 2020 12:00 - 13:00

Webinar Host: Wilson Allen

This the first in a 3 part series of CRM Masterclasses with Wilson Allen. 

Part 1 “Technology & Reporting!  

Implementing CRM doesn’t need to be like an impossible fairy tale and unlike fairy tales it shouldn’t start with Once Upon a time but with happily ever after. 

To truly succeed with CRM technology you need to know what questions you are trying to answer and to do that you need to start at the end and not the beginning. 

Please click on "Find out/Read more" for booking procedure and T&C's.

DIRECTORPARTNER LEVEL WEBINAR Shape Your BD amp Marketing with this Latest Info on Client Needs amp Priorities

DIRECTOR/PARTNER LEVEL WEBINAR: Shape Your BD & Marketing with this Latest Info on Client Needs & Priorities

24 Jun 2020 12:00 - 13:00

Webinar Host: Global Counsel Leaders Circle

Since the Pandemic hit, do you have an adequate sense of the changes in what your larger corporate clients in the UK, Europe and North America seek in their service providers? 

In this senior level discussion, global legal services expert Leigh Dance will take you through up-to-the-minute findings of the ground-breaking 2020 Global Counsel Leaders Circle Benchmark.   

With BD leaders Raya Blakeley-Glover of Bird & Bird and Bridget Uebel  of Norton Rose, this session will link discussions, which took place in May and June with corporate legal and compliance leaders in major companies globally, to marketing and business development opportunities for your firm. 

In addition, participants will also hear fresh insights from the last 4 weeks—gathered by Leigh in online virtual roundtables of legal and compliance leaders in nearly 60 major multinational enterprises.  Raya and Bridget will join Leigh to share their top take-aways from the valuable data

A report of the findings will be sent to all those registered, following the webinar.  

Please click on "Find out/Read more" for booking procedure and T&C's.



01 Jul 2020 10:00 - 11:00

WEBINAR Host: Courageous Co

Today we have an unprecedented opportunity to be leaders.

The pandemic is happening and we can’t control it. But, we can influence our attitudes, emotions and actions in the way it impacts our work and life.  

This webinar will be practical with tools, checklists and scenario discussion to help you lead yourself and others through this time so we can emerge feeling equipped and ready to regenerate our businesses and teams.

If you want to be in control of your daily outcomes and contributions, then this webinar is for you. 

We are all resourceful people. We all have a unique ability to contribute to our careers, teams, organisations and at home.

There's a big difference between reacting and responding. Now is the time for us to choose our responses!

Please click on "Find out/Read more" for booking procedure and T&C's.

Building Relationships amp Influencing Behaviour  A PSMGCourageous Co full day Masterclass

Building Relationships & Influencing Behaviour: A PSMG/Courageous Co., full day Masterclass

01 Sep 2020 - 30 Sep 2020 09:00 - 17:30

Venue: London TBC. Host firm receives complimentary places

This is a one-day programme to support Marketing and Business Development Managers.

We are currently working on a date with Michelle Elstein and Andi Stapleton we can offer you in September. This has been postponed from 29th April 2020


As BD and Marketing professionals, we want to create value for our firms. In order to be effective in achieving this, we must engage partners to execute on initiatives; whether this be in support of specific clients or campaigns or trying something new. It can be a real challenge to have to ‘persuade’ partners to get involved and there is a whole myriad of reasons for this. In the end, we often find ourselves frustrated with the pace of change and progress. 

There are three things at play here which we address during this one-day programme:

  • How to build effective relationships once you understand the partner mindset
  • How to influence their perception of you
  • Managing expectations and communication to engage partners in BD

There is no option to stop trying to effect change and introduce new ideas that are aimed at influencing clients to choose your firm over others. So, there has to be a change to the way we go about engaging them in things they perhaps are less inclined to do.

Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

22 Sep 2020 - 23 Sep 2020 08:00 - 17:00

Venue: Curtis, Mallet-Prevost, Colt & Mosle LLP, 99 Gresham Street, London, EC2V 7NG

By popular demand, we are delighted to welcome back Positive Pricing in 2020 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture - POSTPONED

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture" - POSTPONED!

24 Mar 2021 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

How can we, in marketing and business development, be instrumental in driving the direction of cultural change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the fast paced changes affecting our sector.

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.



We are delighted to announce that our mainline sponsor for the 2020 PSMG Annual Conference is Tikit. Huge thanks go to everyone at Tikit for their tremendous support. Why not join them at their dedicated conference workshop and at their stand in the Exhibition Hall?   


Yet again, our huge thanks go to all our sponsors.  We are delighted to be working with all their teams, yet again.


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