Workshop leaders: Claire Mason, CEO and Founder with Alison Sharpe, Divisional Director both of Man Bites Dog and Rob Chamberlain, Head of Practice Group Marketing and BD, Eversheds Sutherland

Virtual Attendance available on request  

Registration, networking and lunch at 12.30pm with a speaker start of 1pm to approx. 2.15pm.

• Why stories matter in life and in business.
• Identifying the right story for your firm and your clients.
• How stories, well told, can inspire and mobilise change.
• Storytelling by numbers – why proprietary data matters and how to build it.
• Harnessing data-driven thought leadership for marketing and business development impact.
• How to deliver a differentiated campaign in the highly competitive corporate M&A market, featuring Eversheds Sutherland client case study: Putting the pieces into place - The next drivers of strategic M&A.

Event price: £140 + VAT 

Members receive a 50% saving on the full price and pay £70 + VAT  

To register for a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745

Terms of Booking and Cancellation Policy 

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability. 

Claire Mason is an entrepreneur, NED, CEO and Founder of global thought leadership consultancy Man Bites Dog. With twenty-five years of experience leading global strategic marcomms programmes, Claire and her team create signature campaigns for the professional and financial services firms shaping the future of business. Claire has developed global thought leadership campaigns on subjects from the future of work and global trade, to financing the UN Sustainable Development Goals and Zeronomics (the economics of net zero transition). Winner of B2B Marketing's Specialist Consultancy of the Year 2022, Man Bites Dog has won more than 100 global awards. 

Ally Sharpe is a Divisional Director at Man Bites Dog and heads up its Professional Services practice. She is a seasoned and values-driven strategic marketing and communication professional with over twenty-five years of experience. Ally has spent most of her career working in and for a variety of professional services firms; as a corporate affairs director at PwC and in a European communication role at Deloitte. And today, advising a range of global professional services clients. She is driven by a strong belief in the power of authentic stories, well told, to teach, inspire and mobilise change.  

Rob Chamberlain has worked in marketing and business development for the past 18 years across both financial and legal sectors. He currently leads the 20-strong marketing and business development team for Eversheds Sutherland’s five international practice groups, supporting 500 partners and 3,000 lawyers across Europe, Asia and the Middle East. Over the last two years, Rob has been particularly focused on delivering the marketing and business development elements of the firm’s investment into its M&A practice, integrating new partners into the business and launching a campaign positioning the firm as a thought leader in global strategic M&A.