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Managing to Lead Series: Aligning with your Firm’s Strategy

Managing to Lead Series: Aligning with your Firm’s Strategy
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10 May 2022 12:00 - 14:00

Venue: Charles Russell Speechlys LLP, 5 Fleet Place, London EC4M 7RD

Presenter: Dominic Ayres, Senior Client Development Manager, Eversheds Sutherland 

Registration 12 noon with a speaker start of 12.30pm to approx. 2pm

By developing an understanding in this area, you will be able to utilise your tactical skill set with a more significant strategic awareness that your line manager and senior stakeholders across the business will no doubt notice, and you will be considered for advancement and greater responsibility in the future, as they will want to depend on you.

Perhaps this has come up in a recent performance review or is a crucial requirement listed for a senior-level job description you have seen recently. The importance of becoming more skilled at strategic thinking is something that your firm and line manager will be demanding of you to move up into senior positions. When your manager is asking you to be "more strategic", they want you to build on the great tactical work you are doing already and further demonstrate how what you are doing contributes to the bigger picture (aligned to your firm's objectives) and how you are specifically adding real value to the firm. 

In this session Dominic will cover: 

  • Bigger picture thinking
  • Client centric
  • Validated learning and ROI


Dominic Ayres has over ten years’ experience in driving long-term organisation growth through creative and innovative marketing strategies within the legal industry, working at leading firms in the industry such as DLA Piper, Slaughter and May, and Eversheds Sutherland. Author of 'How to Advance Your Career in Professional Services Marketing'. Written to contain everything you will need to know and implement in your career, whether you are just starting your marketing career in the professional services industry, working towards senior roles, or a seasoned CMO. Depending on what stage you are at in your career, this book includes insights, ideas, and practical guidance for you to use in your career. A recognised and published thought leader in the industry. Having been featured in numerous industry and global business publications such as Bloomberg, appeared on multiple podcasts, and presented at major professional services events on career management, marketing, and client strategy within the industry. 


To register for this event please email  

Event price: £130 + VAT    

Members receive a 50% saving on the full price and pay £65 + VAT  

To register for a place please email or telephone  +44(0)7956 443745  


Terms of Booking and Cancellation Policy  

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.


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