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Closing the gap between brand promises and client reality

Closing the gap between brand promises and client reality
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26 May 2022 12:30 - 14:00

Webinar Host: MyCustomerLens

Presenter: Paul Roberts, CEO and co-founder of MyCustomerLens

Speaker start of 12.30pm to approx 1.45/2pm

In this webinar, Paul will talk about how firms can:

  • Measure the impact of their brand promises
  • Discover what's driving any gaps between promises and reality
  • Benchmark how gaps, and their underlying drivers, vary across sectors or service lines

Using real-life examples from PSMG members, we'll look at how client feedback can be used to drive future differentiation and word of mouth referrals.

At the end of this session, you'll have some simple actions you can implement straight-away, as well as some questions that can provoke conversation within your firm.


Paul Roberts is CEO and co-founder of MyCustomerLens , the always-on client listening platform for professional services firms. Paul has a passion for using customer data to drive better business outcomes. He began his career as a direct marketer in financial services, before switching to the customer & revenue growth team at PwC Australia. MyCustomerLens was born from the realisation that AI could be used to speed up and scale up the process of turning unstructured data into simple actionable insights.


Event price: £130 + VAT  

Members receive a 50% saving on the full price and pay £65 + VAT  

To register for a place please email or telephone  +44(0)7956 443745


Terms of Booking and Cancellation Policy    

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.


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