Presenters:  Ben Kent , Founder and Silvia Grigoroiu , Senior Projects and Operations Manager at Meridian West 

Timings: Registration and lunch at 12 noon with a speaker start of 12.30pm to approx. 2pm  

In this session we will be exploring the practicalities of how to create successful thought leadership campaigns.  

We will be using case studies to illustrate how to: 

• Get your partners and staff bought in so they become thought leaders.
• Find the right topic (when there is so much content available)
• Measure ROI
• Pick the right types of research (on-line, in-depth interviews, case studies, or desk research)
• Use the latest analytical and data visualisation techniques.
• Keep the project on track – on-time and on-budget
• Avoid pitfalls. 

 The session is particularly suited to those who are new to thought leadership and / or got a limited budget

To register for this event please email gail.jaffa@psmg.co.uk  

Event price: £120 + VAT     

Members receive a 50% saving on the full price and pay £60 + VAT   

To register for a place please email gail.jaffa@psmg.co.uk or telephone  +44(0)7956 443745 

Terms of Booking and Cancellation Policy  

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.