Past Events

This is a senior level breakfast roundtable suitable for those leading key client programmes and who wish to make a genuine change in your own organisation.

Tech firms have long relied on ABM programmes to grow the top line, elevate their position in highly competitive markets, and understand and satisfy the needs of their top clients. They witness some remarkable results:

• 72% report that ABM outperforms any other marketing investment
• 65% indicate that it generates a significant impact in revenue
• 40% see an improvement in reputation through ABM
• 73% see a significant improvement in relationships through ABM

Professional services firms, with a few notable exceptions, are playing catch-up. Key client programmes often focus solely on service delivery and the marketing potential is lost. They are under-resourced and lack genuine engagement internally as well as externally.

In this interactive session Andy Rogerson, Head of Professional Services Practice and Adam Bennington, Head of Consulting, both of Momentum ITSMA will amongst other things explore case studies from three leading tech players.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Heather Murray, Director, Beesting Digital

"AI Strategies and Tools for Productivity"

Exploration of the ways AI can make you more productive

Demos of the best AI productivity tools available

Be aware: runthrough of key risks and limitations

In May, PSMG is running a full-day training course on mastering AI and metaverse marketing, in the professional services sector with Neil Wilkins, Fellow and Tutor, Cambridge Marketing College.

In advance of this course, we are running a lunchtime free taster session when the course tutor, Neil Wilkins, will take you through the key challenges and incredible opportunities emerging in AI and metaverse marketing.

Are you ready to revolutionise your marketing approach and gain a competitive edge with the latest in AI and Metaverse technologies? Join us for an enlightening webinar that paves the way to mastering AI and Metaverse marketing, designed specifically for professional services marketers keen to innovate.

This lunchtime webinar will also introduce you to AI in automating marketing tasks, optimising for voice and visual searches, and creating immersive client experiences. Plus, we'll touch on the critical discussion around ethical AI use and privacy and security.

If you are ready to become AI literate, then this is the course for you.

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

Our guest this week will be Carol Cook, Principal Consultant & Technical Lead (UK MBD), Harbor

"Making Your Marketing Technology Investments More Powerful: Understand and Harness Data from Across Your Firm"

Online only

In this webinar, spanning just over one hour, Grahame Jones of Soukias Jones Design and Dr. Catriona Wolfenden of Weightmans aim to offer valuable insights and lessons to Marketing, Business Development, and Innovation teams, as well as anyone involved in innovation and technology within professional services.

It will shed light on how law firms are tackling the numerous branding challenges associated with positioning themselves in the legal industry.

While branding within the legal practice is well-established, branding the business aspect of law is still evolving. With technology as a driving force, this topic is crucial for anyone dedicated to meeting client demands.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

Our uniquely available, free of charge for PSMG members, Monday virtual lunchtime events take place each month and are going from strength to strength.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

We look forward to seeing and hearing from you!

Our guests this week will be Paul Matthews and John Monks, Directors, The Pace Partnership

"Topic to be released shortly"

Limited virtual places available on request

During this informative and interactive Masterclass we will explore the different ways of navigating what risk-adjusted BD & marketing looks like, how to balance risk and opportunity for better decision making, and importantly how to build a more resilient BD & marketing team equipped with the tools and techniques for success.

Starting off with a recap of what risk is, we’ll delve into the key types and their relevance to marketing and business development. Looking into firm, team and individual risk appetite, attendees will discover the tools and techniques to gauge risk tolerance for individuals and each participant will receive a personalised risk attitude assessment.

Keeping Business Development at the heart of our approach, Ruth Napier of R Napier Consulting will also cover....

FINAL REMINDER!

This is a senior level breakfast roundtable suitable for those leading key client programmes and who wish to make a genuine change in your own organisation.

We are all well aware that AI has the potential to improve customer experience, boost operational efficiency, and increase profitability in professional services. But where can we put it to best use in our key client programmes?

To use AI effectively, it is important to consider how it fits into your overall strategy and business goals and, if we are to place our trust in AI to grow key client relationships, we need to trust AI itself.

In a wide-ranging discussion, we will look at where growth should come from and explore how we can use AI to impact the five levers that differentiate leaders.

NEW DATE!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Ben Trott, Managing Director, Marketing Lawyers

"Mirror mirror on the wall, what really happens when a client comes to call?"

Mythbusting the pre-client journey and dismantling the traps that undermine lead generation programmes

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Our uniquely available, free of charge for PSMG members, Monday virtual lunchtime events take place each month and are going from strength to strength.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

We look forward to seeing and hearing from you!

Our guests this week will be Marion Baker and Suzanne Jacobs, Founders, Balint Legal

"Power up with CX2.0 - Community solutions to individual challenges"

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

In this “fireside chat” Senior BD Manager, Aisling Ridge and Partner, Clare Quinn-Waters will discuss the rapid growth of FRP Advisory since its inception in 2010 (including being Aim listed 4 years ago) and what this growth has meant for the firm’s approach to BD and the re-shaping of the skills required of team members.

They will also discuss the importance of managing a culture to retain the things that have made the firm so successful, while adapting to the needs of an ever changing internal and external landscape and the part each individual is expected to play

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Online Only

Join us for a panel discussion led by Claire Farrelly  of TBD Marketing , featuring five top digital marketing leads from leading UK and international law firms, Matt Stevens , Global Director Digital Marketing at Dentons , Bram Vanoirbeek , Head of Brand & Digital, CMS , with Sam Taylor , Head of Clients Data and Digital Marketing, Kingsley Napley together with Simon Marshall of TBD Marketing.

In this session promises to delve deep into the evolving landscape of digital marketing within the legal sector, challenging existing perceptions and exploring innovative approaches to return on investment (ROI) and return on content (ROC).

In this session our panellists will be covering:

Industry perceptions

Is digital marketing viewed merely as a shopfront, or does it hold a more strategic position? How do you approach changing perception?

Beyond paid social

Moving the ROI conversation away from solely paid initiatives to encompass broader digital activities.

Content governance

Best practices for managing content effectively across digital platforms to ensure compliance, relevance, and engagement.

A SENIOR LEVEL PROGRAMME

IN PERSON ONLY

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places

Come and join us and unlock the power within!

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

ONLINE ONLY

Join our dynamic workshop, designed for professional services marketers eager to explore the revolutionary possibilities of the metaverse and AI in marketing and BD. Whether you're just starting out or looking to deepen your expertise, this 75-minute session will offer a tantalising glimpse into the cutting-edge strategies and tactics that can redefine customer engagement and competitive positioning in our industry.

Who Should Attend?

This session is perfect for MBD professionals at all levels who are keen to integrate emerging technologies into their strategies and elevate their market presence.

About This Event:

In just 75 minutes, we will take you on a practical journey through the most essential aspects of metaverse and AI marketing.

Don’t miss out on this opportunity to add a cutting-edge layer to your professional skills and discover new avenues for growth and innovation. Reserve your spot today and be part of the future of professional services marketing.

Here's what you'll discover:

LAST CHANCE TO BOOK!

Business Development and Marketing professionals work in an increasingly complex environment composed of new technologies, evolving client and customer expectations, and heightened competition. The ability to adapt and thrive amidst these changes is not just beneficial but essential for success. This workshop led by Clive Garfield, Executive Director with Leonora Conlon, EMEA Senior Business Development Manager, both at Consulting by A&O Shearman is designed to explore how we can learn to transform the inevitable changes in our professional landscape from daunting challenges into valuable opportunities.

Change often produces a spectrum of emotions, and it's crucial to understand these responses in order to manage and harness them effectively. Our interactive session aims to confront change with curiosity and confidence. We will discuss how and why we react in certain ways to change, fostering increased self-awareness among participants.

The workshop will be interactive and provide attendees with:

LAST CHANCE TO BOOK!

This is a senior level breakfast roundtable and by invitation only!

It is suitable for those curious about AI and LLMs who wish to make a genuine change in the organisation.

Bored of being told AI will solve everything and that you won’t have a job in 12 months' time? Tired of GenAI waffle with no practical steps to implementation? Sceptical we’ll ever find use cases that save time?

This exclusive workshop run by Lee Curtis and Sam Stamp both of LINAR Consulting will explore the impact of AI and Large Language Models (LLMs) on professional services marketing, offering interactive demonstrations, hands-on activities, and thought-provoking discussions.

Learn how to leverage AI to enhance service quality, maintain competitive advantage, and significantly increase productivity and efficiency.

Prepare your organisation (and yourself!) for a future that’s going to look very different to what’s come before. If you want things to stay the same, everything's going to need to change

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

A SENIOR LEVEL PROGRAMME

IN PERSON ONLY

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places

Come and join us and unlock the power within!

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

LAST CHANCE TO BOOK!

LIMITED VIRTUAL PLACES AVAILABLE

In this insightful workshop with Andy Robinson, Head of Sales, Simmons & Simmons together with Ben Kent, Managing Director, Meridian West we will delve into the unique ways in which law, accounting and consultancy firms approach marketing and business development, and compare these strategies with those employed in other sectors (in particular, B2B technology, financial services, and PE).

The goal is to identify potential lessons that can be applied across industries to foster growth and success.

Join us for this enlightening workshop as we dissect these critical aspects of business development and marketing, with the aim of crosspollinating ideas and strategies across sectors.

This is a senior level breakfast roundtable suitable for those interested in seizing growth opportunities presented by AI-related advisory in an accelerated world.

The AI economy presents unprecedented growth opportunities for professional services firms as clients adapt to new technologies, business models, regulations and ways of working. The only inevitable thing is change.

While Professional Services firms wrestle with their own operational and delivery transformation, how can you ensure your firm is fast to market in seizing the growth opportunities presented by AI-related advisory in this accelerated world?

ONLINE ONLY

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews

LAST CHANCE TO BOOK!

In this interactive webinar, Simon Marshall of TBD Marketing will share the results of the latest LinkedIn Influencers report, including some averages of people at top 200 law firms, their leaders, independents and barristers.

He will also posit the idea that marketing had focused its firepower on the wrong thing for the past five years – looking to maximise outcomes from its company page when firms underperform individuals massively.

Data from their latest report will show how many firms now have influencers who outperform the firm, and how many lack any influencers at all and will share some ideas as to how to “win” in Q4 and get rankled, even if you only started posting this week.

Simon will also discuss mavericks, marketing and management and how they can, together, help whole firms to become social businesses.

A “top 5 findings” video will be available to all delegates post webinar

A SENIOR LEVEL PROGRAMME

IN PERSON ONLY

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places

Come and join us and unlock the power within!

LAST CHANCE TO BOOK!

A special programme for PSMG members

ONLINE ONLY

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

FINAL REMINDER!

ONLINE ONLY

Join us for an interactive session exploring the transformative impact of AI on marketing and business development in the professional services sector.

Led by industry experts Illitch Real (CEO of Rubiklab) and Ben Kent (Founding Director of Meridian West), this workshop will provide valuable insights into leveraging AI for client insights and thought leadership.

This session is designed for CMOs, marketing directors, and business development professionals looking to stay ahead in the rapidly evolving landscape of AI-driven marketing. Whether you're just starting your AI journey or looking to advance your current strategies, this workshop will provide valuable insights and actionable takeaways.

Don't miss this opportunity to future-proof your marketing and BD efforts. Spaces are limited, so register now to secure your spot!

Limited virtual places available

In today’s fast-evolving marketplace, marketers are expected to do more than just deliver great campaigns—they need to ensure they and their team are a valued business partner for their firms. How can you make the transition from a tactical to a strategic marketer, driving measurable business growth?

Join Ruth Napier of R Napier Consulting a professional services marketing and BD strategist and Shourik Chatterjee, Global Law Strategy Lead at EY for an interactive seminar that dives deep into the mindset, skills and tools you need to become a more commercially astute marketer.

Through real-life stories from their careers and practical examples, they’ll demonstrate how understanding risk, developing an analytical approach and strategic decision-making will ensure that your firm, teams and other stakeholders will value you and your team’s role as a business enabler.

Join us to fuel your growth and take your marketing team to the next level.

FREE WEBINAR IN ASSOCIATION WITH NISHLIS LEGAL MARKETING

Tier One Rankings invite you to join an exclusive webinar tailored for legal marketers and lawyers, where we’ll dive into the essentials of succeeding in the Chambers rankings.

Chambers and Partners is the leading ranking guide for law firms worldwide, and our expert panel, featuring two former Chambers editors, Chris Lahr and Laurence Mussett, will offer invaluable insights.

Hosted by Managing Director and submissions expert Galit Imbo, this Q&A-style session will address key topics to help you effectively prepare for and navigate the upcoming Chambers submissions.

Whether you’re new to the process or looking to refine your approach, this webinar is a must-attend for anyone involved in legal rankings.

Don’t miss out on this opportunity to gain insider knowledge from those who have been behind the scenes at Chambers.

For more information, to register and to send questions in advance, click here

A confirmation email with the link to the webinar will be sent to those who register.

LAST CHANCE TO BOOK!

ONLINE ONLY - LIMITED PLACES AVAILABLE

The client voice is no longer confined to research reports—it’s challenging assumptions and driving change across professional services firms. In the race for organic growth and evidence-based decision-making, forward-thinking firms are looking at client insights through a bigger lens.

Discover how leading firms are planning to expand the scope and impact of their client insights. The session will draw on both the survey results and recent client projects to ensure you can take away tangible actions.

We will also discuss some of the the findings from MyCustomerLens' "hot off the press" benchmarking survey carried out in December 2024!

Don’t miss this chance to stay ahead—register now and join us on 9th January.

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FINAL REMINDER

ONLINE ONLY

Professional services are entering a period of rapid change, driven by the rise of Generative AI models that are reshaping marketing and business development.

In 2025, the intersection of advanced AI technologies and strategic marketing will become increasingly important. The growth of AI agency—AI systems interacting with one another—will not just automate processes but also enhance human creativity, deepen client relationships, and improve efficiency in a highly competitive market.

Come and join us to hear from Peter Heneghan, founder of The Future Communicator and a recognised thought leader in AI-driven marketing and communications. Drawing on his experience at BBC News, Channel 4, BuzzFeed, and 10 Downing Street, Peter will explore how Generative AI and other trends will shape professional services marketing in 2025

ONLINE ONLY!

Join us for an insightful session with Stuart Whittle and Catriona Wolfenden leaders of the award-winning innovation team at Weightmans .

This webinar will delve into a book they have authored (Innovation in Law Firms: Implementing Successful Projects) which covers the practical aspects of implementing innovation within law firms, guiding you from pilot to adoption.

Discover the four stages of the innovation lifecycle—examine, explore, develop, and reflect—and learn how to navigate each phase effectively.

Whether you're starting out or looking to enhance your innovation strategies, this practical guide is designed for those tasked with 'doing the doing' of innovation in the legal sector. Don't miss out on this opportunity to bridge the gap between theoretical concepts and actionable innovation practices.

LAST CHANCE TO BOOK

In collaboration with Nishlis Legal Marketing and Tier One Rankings we’re excited to invite you to an exclusive webinar withGalit Imbo, Managing Director, Nishlis Legal Marketing and Laurence Musset, former Research Manager, Chambers and Partners.

Designed for law firm professionals, legal marketers, and business development teams navigating the Chambers Referee Management Tool (RMT) effectively.

With their extensive experience working with the system since its launch two years ago, and recognizing the huge weight referees carry in the rankings, we’ve designed this session to provide clarity, insights, and practical solutions to help you maximize your success.

What the Webinar Will Cover:

• Technical Overview: A detailed look at the tool’s features and recent updates.
• Practical Tips: Suggestions to optimize contact rates and avoid common pitfalls, including the notorious “3-month rule.”
• Insights from the Experts:
• Galit Imbo, Managing Director of Submissions at Tier One Ranking, will share solutions and best practices from her experience.
• Laurence Musset, former Research Manager at Chambers, will provide a unique researcher’s perspective to the process.
• Q&A Session: Get your specific questions answered.

Submit Your Questions in Advance: To ensure we address the issues most important to you, please send your questions togalit@nishlis.com ahead of the webinar.

Don’t miss this opportunity to deepen your understanding of the RMT and learn how to make it work for you.

For more information please click on “read more” button

To secure your place:

Register Here

A confirmation email with the link to the webinar will be sent to those who register.

FULLY BOOKED!

WAITING LIST AVAILABLE

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews

LAST CHANCE TO BOOK!

This webinar is also suitable for those outside the financial sector as it will reveal competitor and client insight and what other sectors can learn from the top performing accounting firms

Join us for this our webinar on 6th February to find out who are the top performing UK accounting firm brands and what makes a successful brand.

Sholto Lindsay-Smith, Director at Industry, an international brand and business consultancy, will present the findings from the second Industry Benchmark Series brand survey, which turns the spotlight on the UK’s accountancy brands.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

FINAL REMINDER!

This is a senior level breakfast roundtable suitable for those interested in supercharging C-suite Sales with B2B Thought Leadership

The future belongs to Thought Makers: leaders who envision what’s next, earning their place as strategic partners to the C-suite in their journey to build the Next Economy.

As we enter a new era of corporate relationships – defined by knowledge-sharing, trust and joint efforts to shape our collective future – you need to share your thinking and be bold.

Man Bites Dog conducted a transatlantic study among influential corporate decision-makers to understand the impact of thought leadership on C-suite buying behaviour.

The research found that 74% of c-suite leaders always consider a strategic supplier’s thought leadership when making a buying decision. It also revealed that business leaders are more likely to trust content from business brands than content from the media, government or public institutions.

So, what should professional services marketing and business development teams do to create content that is bold and differentiated to stand out in the market?

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

LAST CHANCE TO BOOK!

IN CELEBRATION OF INTERNATIONAL WOMEN'S DAY

A SPECIAL WORKSHOP!

Imposter Syndrome doesn't discriminate. However, did you know that Imposter Syndrome arose from a study of high-achieving women? That study highlighted how societal expectations and gender stereotypes contribute to the imposter phenomenon, particularly for women in male-dominated fields.

IWD is on the 8th March, the UN theme this year is "for ALL women and girls: Rights. Equality. Empowerment." The call for action is for a future where no one is left behind. In professional services firms, women can get left behind because of traps of their own making. In this workshop, Claire will be helping us to think about what Imposter Syndrome is, the role that stereotypes and confidence play - as well as debunking some of the myths surrounding this phenomenon.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

Limited virtual places available

In this session, Samantha Roberts of The Results Consultancy will explore the key considerations when setting up or enhancing a Client Development Programme.

Samantha draws on her experience as the former Client Development Director at Deloitte and through the collective experience of The Results Consultancy who run successful programmes with law firms, accountancy firms, management consultancies and other professional services firms.

Topics covered include:

• How to gain senior stakeholder approval
• Costing the programme
• Getting the right infrastructure in place
• How to select clients for inclusion
• What might support for fee earners look like
• Building a community amongst key account/client development professionals
• Recruiting client development/key account specialists
• Common pitfalls and mistakes
• Key Account Management & Marketing: a match made in heaven or a marriage of convenience?
• How to track and measure success

LAST CHANCE TO BOOK

Attendance is by invitation only!

This senior level roundtable breakfast is designed for ambitious law firm leaders who recognise the untapped potential of marketing and business development in driving revenue growth

This breakfast is ideal for:

• Chief Marketing Officers & Heads of BD seeking to elevate their teams from service providers to strategic advisors
• Digital & Brand Directors responsible for demonstrating measurable ROI from digital investments
• Practice Group Leaders interested in more efficient business development approaches
• COOs & Managing Partners looking to align marketing strategy with firm-wide revenue objectives.

Law firm marketing teams often find themselves caught in a reactive cycle - servicing partner requests rather than driving strategic growth. We will address some of the fundamental challenges that many marketing and BD leaders face when being perceived as "support/fee burners" rather than "revenue generators".

In this roundtable discussion we will discuss amongst other things:

1. Breaking the "support" perception
2. Change management strategies
3. Harnessing data-driven insights
4. Practical technology solutions

You will gain insights on a real-world transformation journey from achieving partner buy-in to transforming the status quo. Together, we’ll share lessons learnt on what it takes to shift the perception of MBD as order-takers to strategic advisors within firms.

This is a senior level breakfast roundtable and by invitation only!

Very limited virtual places available

In this breakfast briefing, James Stringer of The Results Consultancy will share insights on how to best implement a BD skills development programme for partners and other fee earners.

The session will share insight drawn from James’s experience of running large and small-scale sales and business development programmes with The Results Consultancy for law firms, accountancy firms, management consultancies and professional services firms.

Topics covered will include:

• Sharing the key factors that need to be addressed successfully by you and your team if you are looking to improve the BD skills and efforts of your fee earners.
• How to best embed the behaviour change you seek eg partners being more proactive and impactful with their BD activities.
• The key topics partners need BD support with as surfaced through independent BD coaching.

LAST CHANCE TO BOOK

REPEATED BY POPULAR DEMAND!

A special programme for PSMG members

ONLINE ONLY

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

Please note new start date!

A programme for senior MBD women in professional services

IN PERSON ONLY

Women are continually underrepresented at senior level in firms of all sizes and coaching has been shown to help firms with their gender initiatives, yet it is still under utilised.

Decades of studies show women leaders help increase productivity, enhance collaboration, inspire dedication, and improve fairness.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered SIX discounted places

Come and join us and unlock the power within!

FINAL REMINDER

Most firms have experimented with AI tools for productivity—but what’s next? And what does a truly future-facing Business Services function look like when AI is embedded, not just bolted on?

Join LINAR for two short, sharp sessions that look beyond point solutions and help senior legal professionals explore the strategic opportunities ahead.

April 30 Session 1: AI Beyond Productivity

We’ll explore how AI is evolving from an individual time-saver into a firm-wide enabler of growth, innovation, and competitive advantage. This session is for anyone wondering how to make AI a strategic driver—beyond task automation.

June 16^th Session 2: Designing the Future Operating Model

This session dives into the future of Business Services in law firms. We’ll challenge conventional thinking around structure, capability, and value—asking what it will take to move from enabler to strategic partner in a hybrid human-AI world.

LAST CHANCE TO BOOK!

Are you looking to break into or move up the Chambers rankings? Are you curious about how Chambers researchers decide who is ranked and who is not?

In collaboration with Nishlis Legal Marketing and Tier One Rankings , we are excited to invite you to an exclusive webinar with former Chambers research analysts, Blessing Adeagbo and Lena Martin.

Join us for a live Q&A as they share insider insights on how Chambers researchers make ranking decisions and how to effectively navigate the Chambers process from the perspective of Chambers researchers.

This session will provide practical advice on crafting compelling submissions, managing the referee process, understanding what researchers look for in making ranking decisions and how to increase your chances of landing a Band 1 ranking.

Whether you’re a legal marketer, a lawyer, or a firm looking to refine your approach, this session is packed with expert tips and actionable strategies.

Why Attend?

• Gain exclusive insights from former Chambers researchers
• Learn the best approaches to referee management
• Learn how to craft submissions to put your best case forward
• Ask your burning questions in a live Q&A

Submit Your Questions in Advance

To ensure we address the issues most important to you, please send your questions in advance of this webinar to lina@nishlis.com

Don’t miss this opportunity to deepen your understanding of the RMT and learn how to make it work for you.

To find out more and how to register click on "read more"

All of us who have worked in BD or Marketing know that to really see results, professionals need to engage. Whether that is supporting with names for lists, helping to draft articles, or speaking at events. Much of what we do relies on internal buy-in and professionals who step up.

Why don’t they?

Is it because they need to be given some skills training? If so, in what?

Is it because the time that they spend on BD isn’t recognised? That can be a political minefield, often discussed without the BD team present.

Is it just because they don’t want to? How do we motivate them?

Client Talk have come up with a BD Blueprint, which sets out what you need to know when it comes to getting professionals doing Business Development. From the skills that you should focus on, to the other elements of culture and mindset, that are often overlooked.

Join Director, BD Professional and accredited 1:1 and team coach, Claire Rason as she presents her BD Blueprint and details what you need to know to get your professionals doing more!

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

Last chance - only 2 places left!

A seminar exploring the strategic application of AI in thought leadership. Based on the ATLAS benchmarking survey by Meridian West.

AI has fundamentally disrupted the thought leadership landscape. While there are legitimate concerns about a looming tsunami of generic, AI-generated content, forward-thinking firms are discovering that AI—when applied strategically—can actually enhance quality, accelerate production, and enable deeper personalization of thought leadership.

This seminar will cut through the hype to explore practical, innovative applications of AI across the thought leadership lifecycle. Join us to discover how leading firms are using AI not to replace human expertise, but to amplify it.

Join us for an exclusive seminar where we'll unveil the key findings from Meridian West's ATLAS (Advanced Thought Leadership Assessment) research.

Meridian West has spent 6 months interviewing marketing leaders and analysing approaches to thought leadership across professional services and the use of AI (the ATLAS research).This intimate session will bring together thought leadership professionals from across the professional services sector to share insights, challenges, and best practices.

Why Attend?

• See demonstrations of cutting-edge AI applications specifically designed for thought leadership
• Learn how leading firms are using AI to enhance rather than dilute their subject matter expertise
• Discover cost-effective approaches to developing high-quality content at scale
• Explore frameworks for maintaining quality control and brand voice when using AI tools
• Connect with peers who are navigating similar AI implementation challenges

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

NOT TOO LATE TO BOOK !

Join AI and client insights experts Ilitch Real (CEO of Rubiklab), and Ben Kent (Founder of Meridian West) for a transformative 60-minute webinar exploring how artificial intelligence is revolutionizing client intelligence in professional services firms.

Discover how MeridianAI can help your firm transcend traditional client listening by seamlessly integrating multiple data sources - from client interviews and feedback to CRM data, external reports, and web-based information - creating a comprehensive intelligence hub that reveals opportunities hidden in siloed data.

This webinar is ideal for marketing and business development professionals in law, accounting, consulting, and other professional services firms seeking to enhance client relationships, improve retention, and drive growth. Register today to discover how AI can help you understand your clients more holistically and strategically than ever before.

MODULE TWO

Transform Your Client Listening Programme from Data Collection to Strategic Asset

ONLINE ONLY!

Places are strictly limited, so early booking is recommended. Contact us today to secure your place or learn more about how this programme can help transform your client listening approach.

Client listening has evolved beyond ad-hoc touchpoints and basic satisfaction tracking. Today, the best ones are integrated programmes that uncover opportunities as well as feedback, formalise processes for acting on the insight, and provide a demonstrable return on investment. But building an advanced programme can be a daunting task.

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world's leading professional firms develop and enhance their client listening programmes.

It is an intensely practical programme, led by tutors will real-world experience and draws upon their work with leading professional services firms across legal, accounting, consulting and B2B sectors

Each session delivers practical, immediately applicable insights from practitioners who have built world-class client listening programmes .

1. Build a compelling business case for client listening investment
2. Design and conduct research that delivers genuine insights
3. Leverage AI and technology to scale your programme
4. Create impactful reporting that drives action
5. Closing the loop and driving change
6. Build a client centric culture that turns feedback into growth

We will also be using the results of the Meridian West diagnostic tool (CLIMB) to help firms benchmark their approach and discover best practice - CLIMB - Meridian West. It is designed for any CX professional who wants to make their mark on their firm through delivering value from client insight.