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How to drive cultural change - The role of BD and the skills you need

How to drive cultural change - The role of BD and the skills you need
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09 Jun 2021 12:00 - 13:00

Webinar Host: White & Case LLP

Presenters: Anand Jeyaram, Director, Financial Institutions Industry Group and Clare Adshead-Grant, Associate Director of BD and Marketing both at global law firm White & Case

  • As BD professionals, what skills do we need to facilitate and support the business and how can we influence the direction of travel through developing a strong voice at the "partner" table?

Anand Jeyaram is Director, Financial Institutions Industry Group at White & Case and has worked in law firm business development and marketing for over 10 years. Having worked for Magic Circle and US firms, including working in Asia, he has gained insights into how different law firms operate and in particular in how to adapt to the different cultures within these firms. Anand has been at White & Case for 3 years and is the business development lead responsible for developing relationships with the Firms’ Bank and Fintech clients.

Clare Adshead-Grant is an Associate Director of BD and marketing at global law firm White & Case.  She is responsible for the firm’s EMEA M&A/Corporate practices, which encompasses M&A, Private Equity, Real Estate, Financial Regulatory, Employment and Tax groups.  She has over 25 years’ experience and has worked in a variety of law firms, including Freshfields and Herbert Smith Freehills, as well as running her own consultancy firm for a number of years.

Event price: £95 + VAT   

Members receive a 50% saving on the full price and pay £49 + VAT       

To register for a place please email or telephone +44(0)203 948 1087  


Terms of Booking and Cancellation Policy     

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.


Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability


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