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How to plan sector-focused thought leadership

How to plan sector-focused thought leadership
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15 Dec 2020 12:00 - 13:00

WEBINAR Host: Grist & PwC

 Andy Rogerson, MD, Grist & Will Sturgeon, head of content and thought leadership, PwC


Andy Rogerson   will:-

  • Dissect the latest research, which this year included over 500 interviews with the C-suite across the globe, to show how the C-suite differ across ten core sectors.
  • Explore key questions such as what do the C-suite want from thought leadership, what qualities they value and what formats work best.

Will Sturgeon   will then:-

  • Walk us through  PWC’s   approach to tailoring thought leadership for sectors
  • Explore the pros and cons of a multi-sector vs single-sector approach and
  • Share examples of how PwC tries to strike the right balance.

Andrew and Will will then answer any questions.

Andrew Rogerson is the managing director of Grist, a strategic B2B thought leadership agency with the editorial heritage of The Economist and Financial Times in their DNA and a clear vision of the digital future. 

Aside from his board role he is actively involved in managing some of the agency’s key clients, working with them to create content strategies that help them engage with their clients more effectively. 

Prior to co-founding Grist, Andy was marketing director for the Economist Intelligence Unit in New York and therefore has an in-depth understanding of the role of the marketing professional and how agencies can best help their firms, and their careers.


Will Sturgeon is head of content and thought leadership at PwC UK, in charge of all the content the firm publishes. Will’s role spans planning, message development, content strategy and managing the creative process, but as a former journalist, he still likes to make time to roll his sleeves up and write his fair share of reports and articles.

Before joining PwC, Will worked in PR, leading on content, messaging and media strategy for a variety of large clients, including Adobe, BT, EE, and Oracle.

Will started his career in contract publishing before moving into journalism, with a focus on business and technology.


Event price: £95 + VAT  

Members receive a 50% saving on the full price and pay £49 + VAT      

To register for a place please email or telephone +44(0)203 948 1087 

Terms of Booking and Cancellation Policy    

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability




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