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Past Events

 
 

Take a look at what we've been up to...

 

Below are all the fabulous events we have run in the past year with some of the most informed and inspired voices in professional services. The content they so readily shared was of the highest calibre as they joined us and our members to share their insights, opinions, comments and stimulated thought-provoking debates.

 
 
FREE WEBINAR Professional Services Marketing and BD More Essentials series

FREE WEBINAR: ‘Professional Services Marketing and BD: More “Essentials” series

Tue, 25 May 2021 12:00 - 13:00

WEBINAR Host: Cambridge Marketing College

Last year Nigel Clark from Cambridge Marketing College (CMC) ran a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with a ‘More Essentials’ series to explain the key tools and techniques needed by an MBD professional. These webinars will draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG.

Throughout the series he will set the challenge for all MBD professionals to become ‘client champions’ within their firm.

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good MBD professional into a great client champion.

And if you are thinking about a professional services marketing apprenticeship or qualification for you or a member of your team then this series will help you take that decision.

Click here for details on Part 1 and how to book a place

 
Of course we know our clients - dont we

Of course we know our clients - don’t we?

Tue, 08 Jun 2021 12:00 - 13:00

Webinar Host: Radcliffe Chambers

Join PSMG for an interactive discussion on client listening, during covid and beyond, hosted by Fiona Fitzgerald and Georgie Watts of Radcliffe Chambers, and business development and marketing consultant Lisa Watts. 

Using their recent project as a case study, the speakers will discuss challenges and opportunities in client listening, winning business as result of the programme, creating a feedback culture and practical tips on topics including:

  • Getting buy in
  • Designing your questions
  • Getting the most out conversations with clients
  • Follow up
  • Return on investment.

Audience participation will be encouraged, so please come armed with questions and ready to share your experiences. 

 

Please click on "Find out/Read more" for booking procedure.

 
How to drive cultural change - The role of BD and the skills you need

How to drive cultural change - The role of BD and the skills you need

Wed, 09 Jun 2021 12:00 - 13:00

Webinar Host: White & Case LLP

LAST CHANCE TO BOOK!

In this workshop we will be looking at changes currently affecting law firms, from technology through to strategic expansion plans through to media grabbing headlines around the #metoo movement and what role the BD function plays within that.

These factors are fundamentally influencing the way that we interact both internally but also with our clients.

As BD professionals, what skills do we need to facilitate and support the business and how can we influence the direction of travel through developing a strong voice at the "partner" table?

Please click on "Find out/Read more" for booking procedure.

 
Talking Heads Never let a good crisis go to waste

Talking Heads: Never let a good crisis go to waste

Thu, 10 Jun 2021 10:00 - 11:00

Host: Myddleton Communications

This is a senior roundtable discussion - By Inviitation only!

"Never let a good crisis go to waste". The origins of the quote are unclear, but there is speculation that Winston Churchill said it at a meeting with Stalin and Roosevelt. 

As we hopefully come out of lockdown, we have a unique opportunity to learn from our experiences and transform our practices to be match fit for the post-Covid world. 

This month’s Talking Heads  are Paul Smith and Philip Rodney , respectively the former chairs of Eversheds Sutherland and Burness Paull who will discuss a number of topics including.....

  • How do we make the purchase of legal services more like the Amazon experience?
  • Will GCs choose their lawyers differently? 
  • How do law firms engage with a new generation of clients? 
  • What does it take to build meaningful partnerships with our clients? 
  • What can we learn from other sectors? 
  • How will the firm of the future look? 
  • How smaller firms can eat the lunch of their competitors.
  • Going to market as one firm and and one brand, with silos behind the veil. 
  • The importance of trying new things

Please click on "Find out/Read more" for booking procedure.

 
FREE WEBINAR Professional Services Marketing and BD More Essentials series - PART 2

FREE WEBINAR: ‘Professional Services Marketing and BD: More “Essentials” series - PART 2

Tue, 22 Jun 2021 12:00 - 13:00

WEBINAR Host: Cambridge Marketing College

Last year Nigel Clark from Cambridge Marketing College (CMC) ran a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with a ‘More Essentials’ series to explain the key tools and techniques needed by an MBD professional. These webinars will draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG.

Throughout the series he will set the challenge for all MBD professionals to become ‘client champions’ within their firm.

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good MBD professional into a great client champion.

And if you are thinking about a professional services marketing apprenticeship or qualification for you or a member of your team then this series will help you take that decision.

Click on read more for details on Part 2 and how to book a place

 
FREE Webinar To hybrid or not to hybrid Returning to the Office

FREE Webinar: To hybrid or not to hybrid? Returning to the Office

Thu, 24 Jun 2021 11:00 - 12:00

WEBINAR Host: Totum Partners

The past year changed almost all areas of our working lives but, like many across the professional services sector, Totum is ready to look to the future. In March 2021, the recruitment firm conducted an in-depth survey of professional services firms on hybrid working and their planned return to the office  

Totum wanted to find out what working policies, if any, firms had in place for their return to the office (anticipated from June) and to what degree they will be adopting hybrid working policies (defined as formally splitting each week into days working from home and days working from the office).   

The key takeaway is that the vast majority of firms do not anticipate a return to pre-Covid office normality. But as future working policies top the agenda among professional services firms, what will the future workplace really look like? 

Totum's Tim Skipper, Laura McNair and Carly Hubbard, Head of HR, Travers Smith will explore key themes that have emerged from Totum’s survey and its many virtual meetings over 2020/21 with firms on their plans to return to the office.

Please click on "Find out/Read more" for booking procedure.

 
Being an Influencer of Creativity in my Firm - By invitation only

Being an Influencer of Creativity in my Firm - By invitation only.

Tue, 29 Jun 2021 12:00 - 13:00

WEBINAR Host: Courageous Co

How successfully we emerge from the pandemic-driven environment depends on how open we are to thinking differently and trying new things.  Marketing and BD teams with a mindset of curiosity, who seek creative ways to approach client interaction and brand building, are more likely to positively contribute to successful firm growth.

During this workshop, you will be introduced to practical tools and techniques to foster greater curiosity and creativity.

It will help you identify what outcomes you would like to achieve and what gets in the way. It will include ideas and innovation techniques used in Fortune 500 companies. You will leave feeling optimistic and equipped to adapt to whatever challenges lie ahead. 

 
FREE WEBINAR Professional Services Marketing and BD More Essentials series - PART 3

FREE WEBINAR: ‘Professional Services Marketing and BD: More “Essentials” series - PART 3

Thu, 15 Jul 2021 12:00 - 13:00

WEBINAR Host: Cambridge Marketing College

LAST CHANCE TO BOOK!

Last year Nigel Clark from Cambridge Marketing College (CMC) ran a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with a ‘More Essentials’ series to explain the key tools and techniques needed by an MBD professional. These webinars will draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG.

Throughout the series he will set the challenge for all MBD professionals to become ‘client champions’ within their firm.

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good MBD professional into a great client champion.

And if you are thinking about a professional services marketing apprenticeship or qualification for you or a member of your team then this series will help you take that decision.

Click on read more for details on Part 3 and how to book a place.

 
MEMBERS FREE WEBINAR Professional Services Marketing amp BD More Essentials webinar series Autumn 2021

MEMBERS FREE WEBINAR: Professional Services Marketing & BD: ''More Essentials'' webinar series Autumn 2021

Thu, 30 Sep 2021 12:00 - 13:00

Webinar Host: Cambridge Marketing College

LAST CHANCE TO BOOK!

Non-members pay a nominal charge to attend

Webinar 1: Marketing & BD Strategy Masterclass

Ove the past year Nigel Clark from Cambridge Marketing College (CMC) has run a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with the second half of his ''More Essentials'' series to explain the key tools and techniques needed by a MBD professional. These webinars draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG. They also challenge MBD professionals to become ''client champions'' within their firm.

This autumn 2021 series of three webinars will each be a ''masterclass'' on three critical areas of expertise for any MBD professional: Marketing & BD Strategy, Marketing & BD Service Innovation, and Brand Management.

Please click on ''Read more'' for booking procedure.

 
Meridian Wests Thought leadership in focus  Lessons from 4 thought leadership campaigns

Meridian West’s Thought leadership in focus – Lessons from 4 thought leadership campaigns

Thu, 07 Oct 2021 17:30 - 19:30

Venue: Uncommon Liverpool Street, 34-37 Liverpool Street, London EC2M 7PP

This is a face to face meeting!

Meridian West are extending to PSMG members the chance of a place on a complimentary basis.

We are proud to be associated with Meridian West when they bring together 4 leading thought leaders who will talk about their separate campaigns including what worked well and what were the challenges.

This will be an interactive panel session hosted by Meridian West and followed by drinks and networking:

Panel session 17:30 to 18:30

Drinks 18:30 to 19:30

These places are limited and will be offered on a first come first served basis so please book as soon as possible to ensure a place.

Please click on ''Read More'' for more information and how to book 

 
Marketing your firms latest innovation how can you make it a success

Marketing your firm's latest innovation: how can you make it a success?

Tue, 19 Oct 2021 12:00 - 13:00

Webinar Host: MD Communications

LAST CHANCE TO BOOK!

As professional services firms invent new ways of delivering their services, the challenge for business development teams is how to make these innovations successful.

In this webinar you will hear from Keith Hardie, formally Director of Innovation Marketing and Business Development at BCLP and now a partner in leading legal business development and internal engagement agency MD Communications.

He will explain what phrases like ''Minimum Viable Product'' ''Pivoting'' ''Demand Gen'' and ''Marketing Qualified Lead'' mean for business development professionals in professional services, and how you can successfully apply them especially within the legal sector.

He will also provide you with practical tools that will help you rethink your existing marketing approach, enabling you to deliver more strategic value and drive growth.

Please click on 'find out/read more'  for booking procedure

 
MEMBERS FREE WEBINAR Professional Services Marketing amp BD More Essentials webinar series Autumn 2021

MEMBERS FREE WEBINAR: Professional Services Marketing & BD: 'More Essentials' webinar series Autumn 2021

Wed, 20 Oct 2021 12:00 - 13:00

Webinar Host: Cambridge Marketing College

LAST CHANCE TO BOOK!

Non-members pay a nominal charge to attend  

Webinar 2: Marketing & BD Service Innovation Masterclass

Over the past year Nigel Clark from Cambridge Marketing College (CMC) has run a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with the second half of his 'More Essentials' series to explain the key tools and techniques needed by a MBD professional. These webinars draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG. They also challenge MBD professionals to become ‘client champions’ within their firm. 

This autumn 2021 series of three webinars will each be a 'masterclass' on three critical areas of expertise for any MBD professional: Marketing & BD Strategy, Marketing & BD Service Innovation, and Brand Management. 

Please click on'Find out/Read more' for booking procedure.

 
Re-freshing techniques for Thought Leadership  How to generate ongoing authentic and impactful insights

Re-freshing techniques for Thought Leadership – How to generate ongoing authentic and impactful insights

Tue, 09 Nov 2021 12:00 - 14:00

Venue: Trowers & Hamlins LLP, 3 Bunhill Road, London, EC1Y 8YZ

This is a face to face seminar with streaming available

Only 35 places available at the venue so will be allocated on a first come basis but you can still join remotely!

The recipe for successful thought leadership is constantly evolving, highlighting the need for an ongoing refresh on the best ways of generating authentic and impactful insights.

This session will be particularly useful for individuals responsible for content development at professional and financial services companies looking for new approaches to create impactful and innovative campaigns.

Join Jonathan Litterick and Ben Kent from Meridian West for a discussion on the best tools and techniques including:

Please click on ''Find out/Read more'' for booking procedure

 
The constantly changing vendor landscape in Client Development amp Intake

The constantly changing vendor landscape in Client Development & Intake

Wed, 10 Nov 2021 12:30 - 13:45

Webinar Host: Gatehouse Chambers

This is now a virtual seminar - Please note new timings

Over the last 3 years we’ve seen huge changes in the vendor landscape and advances in the technologies available to target, win and onboard clients. Firms have understood that there is a greater need to understand the value that clients gain from the services that they deliver and that success is measured more in terms of the feedback that clients provide than in purely financial performance metrics such as profit, leverage and utilisation.

This more client-centric view of firm management is having a dramatic effect on the strategies for system deployment, integration, data management and reporting. Firms are looking to re-engineer processes to ensure that they capture the right information at the right time and get it in to the hands of those that need it, to better serve their clients.

Please click on "Find out/Read more" for booking procedure

 
Why law firms need to change their approach to thought leadership

Why law firms need to change their approach to thought leadership

Wed, 17 Nov 2021 12:00 - 13:00

Webinar Host: Source Global Research

The thought leadership published by professional services firms—including law firms—is hugely influential, and in the aftermath of the pandemic, this is truer than ever.

Senior executives aren’t just using content to inform themselves about trends in their own areas, but to learn about areas they are less familiar with, with the aim of influencing their peers and colleagues.

Any firm that can understand how its buyers use thought leadership and the types of content they are interested in, and then capitalise on that is likely to find itself standing out in what is becoming an increasingly competitive space.

Please click on "find out/read more" for booking procedure

 
MEMBERS FREE WEBINAR Professional Services Marketing amp BD More Essentials webinar series Autumn 2021

MEMBERS FREE WEBINAR: Professional Services Marketing & BD: ‘More Essentials’ webinar series Autumn 2021

Thu, 25 Nov 2021 12:00 - 13:00

Webinar Host: Cambridge Marketing College

Non-members pay a nominal charge to attend  

Webinar 3: Brand Management Masterclass

Over the past year Nigel Clark from Cambridge Marketing College (CMC) has run a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).

Nigel is now back with the second half of his ‘More Essentials’ series to explain the key tools and techniques needed by a MBD professional. These webinars draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG. They also challenge MBD professionals to become ‘client champions’ within their firm.

This autumn 2021 series of three webinars will each be a ‘masterclass’ on three critical areas of expertise for any MBD professional: Marketing & BD Strategy, Marketing & BD Service Innovation, and Brand Management.

Please click on "Find out/Read more" for booking procedure.

 
All you need to know about Client listening

All you need to know about Client listening

Tue, 18 Jan 2022 12:00 - 13:30

Webinar Host: Meridian West

LAST CHANCE TO BOOK!

Due to ongoing government guidelines this seminar will transfer to online - please note the revised timings

PSMG would like to invite you to join us on Tuesday 18th January 2022 when Ben Kent, Silvia Grigoroiu and Jonathan Litterick of Meridian West present “All you need to know about Client listening''.

Most professional firms are reasonably good at gathering feedback data on their clients. Those who discover and respond to client needs quickly have a competitive advantage, but client listening programmes can fail to communicate and improve the frustrations and experiences of clients.

Meridian West is presenting best practice in using technology to capture and analyse data, to deliver feedback intelligence, and deliver a best-in-class client experience.

In this interactive session we will provide a practical guide to developing a client listening programme, including:

Please click on "find out/read more" for booking procedure

 
How to use technology to power client feedback programmes

How to use technology to power client feedback programmes

Thu, 20 Jan 2022 12:00 - 13:30

Virtual Seminar

LAST CHANCE TO BOOK!

Due to ongoing government guidelines this seminar will transfer to online - please note the revised timings

Relationships are the lifeblood of professional services firms and getting feedback from clients should be central to all marketing efforts. Most firms do have either a formal client feedback programme or are in the habit of gathering ad hoc data at critical points in their journey.

Getting feedback from clients has risen in importance with Covid. The situation for clients is constantly changing and what they need from their advisors is in constant flux. It has never been as important to make sense of this qualitative data fast. However, this has been something that firms have in the past struggled with, and as programmes grow it becomes increasingly difficult to read across data sets.

Please click on "find out/read more" for booking procedure

 
Marketing amp Sustainability How to Future-proof your Brand - Two-part webinar series for Spring 2022

Marketing & Sustainability: How to Future-proof your Brand’ - Two-part webinar series for Spring 2022

Tue, 01 Mar 2022 12:00 - 13:00

Webinar Host: Cambridge Marketing College

PSMG’s Annual Conference 2022 is on the opportunity and obligation for professional services from the Environmental, Social and Governance (ESG) movement.

In the run up to the conference we are running a two-part webinar series on Marketing and Sustainability and how you can use ESG issues to future-proof your brand.

We will explore how firms and their marketing and BD professionals can embrace ESG and sustainability, avoid ‘greenwash’ and build a more sustainable brand.

Webinar 1: Embrace Sustainability: Avoid ‘Greenwash’

 
Harness the power of your thought leadership A strategy for creating great campaigns for beginners

Harness the power of your thought leadership. A strategy for creating great campaigns for beginners

Wed, 02 Mar 2022 12:00 - 14:00

Venue: Norton Rose Fulbright, 3 More London Riverside, London SE1 2AQ

LAST CHANCE TO BOOK!

This is a face-to-face event with live streaming available.

In professional services, being up to date with the market gaps and challenges is key. Thought leadership campaigns can help businesses to stay on top of the information, by gathering first-hand information from their clients and prospects.

Using the correct strategies can help you become an influencer in the space.

During this session, we will explore a few Meridian West case studies and uncover tips for starting your thought leadership journey in an effective way.

 
Talking Heads Celebrating International Womens Day Why dont we have gender parity at the top

Talking Heads: Celebrating International Women’s Day! Why don't we have gender parity at the top?

Thu, 10 Mar 2022 09:00 - 10:00

Webinar: This event is now fully online.

LAST CHANCE TO BOOK!

This is a senior roundtable breakfast for Director/Partner level and by Invitation only!

This is now a virtual event

City Law alumnus Claire Rason has been working on a less-than-typical diversity experiment. She set out to find out whether, if she hadn't quit the law in 2005, she would have made partner. The results were surprising.

Claire is joined by diversity consultant Chico Chakravorty and other special guest speakers as we explore and discuss her findings.

You don't have to be female to celebrate International Women's Day or to take part. We would be delighted to welcome everyone irrespective of gender. Please come along and join in the conversation.

All attendees will be among the first to receive a copy of Claire's comprehensive report.

 
Masterclass Supercharge your Client Listening

Masterclass: Supercharge your Client Listening

Wed, 23 Mar 2022 08:30 - 12:00

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

LAST CHANCE TO BOOK!

All our face to face events offer live streaming so you can still join us from afar

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason will focus on the art of gathering feedback and will provide tools and techniques to en hance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews.

 

The PSMG Full Day London Summit - "The Environmental, Social and Governance Movement”

Wed, 27 Apr 2022 08:00 - 17:30

Venue: One America Square Conference Centre, 17, One Crosswall, America Square, London EC3N 2LB

Some workshops are now at capacity!

The Environmental, Social and Governance Movement

An Opportunity AND an obligation

What does it mean for professional services providers?

And what does it mean for Marketing and Business Development Professionals?

“Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it… because it is good for our business”

Niall Fitzgerald, former CEO, Unilever

Environmental, social and governance (ESG) issues should be top concerns of all corporate management and boards.

There was a time when a public stance on ESG issues was a public relations tactic. However, in today's rapidly changing business climate, attention to ESG issues is becoming critical to long-term competitive success.

In this new environment all company performance is being assessed through an ESG lens and professional services firms are not immune to this.

Evidence shows that properly integrated ESG policies widen a firm’s competitive reach compared to other industry players. Those who take steps to improve labour conditions, enhance the diversity of their teams, invest in their communities, and adopt sustainable environmental practices and policies will strengthen their brand and their client offering.

People are interested in the “citizenship” of a brand, and whether it is doing the right things societally, economically and environmentally.

Organisations that recognize the importance of adapting to changing socio-economic and environmental conditions are better able to identify strategic opportunities and meet competitive challenges.

We must, therefore, reconnect company success with societal progress. Shared value is not social responsibility or even sustainability. It is a new way to achieve economic success. It is not on the outer edge of what we do but rather at the centre.

Those who are truly committed to executing ESG policies, practices and programmes ensure ESG is a senior management priority of the CEO and general counsel, and increasingly tie compensation to ESG metrics.

They voluntarily report ESG goals, and progress towards meeting them, to all stakeholders via the annual CEO letter, annual reports, internal corporate communications, and/or annual sustainability reports.

Increasingly they are demanding their suppliers and vendors – including their professional advisors, act in the same way.

It is no longer enough to talk the talk.

We in Business Development and Marketing must be integral to the fast-paced changes affecting our sector and our client industries.

OUR PROUD SPONSORS

We are delighted to announce that Man Bites Dog, Passle, Mediasterling, Ceros, Meridian West, Client Talk, Gittings Global, MyCustomerLens and Eventogy are among o ur sponsors for our 2022 ESG Summit.

Huge thanks go to everyone for their tremendous support. Why not join them at their dedicated workshops and discussions throughout the day.

 
Marketing amp Sustainability How to Future-proof your Brand - Two-part webinar series Spring 2022

Marketing & Sustainability: How to Future-proof your Brand - Two-part webinar series Spring 2022

Thu, 05 May 2022 12:00 - 13:00

Webinar Host: Cambridge Marketing College

Webinar 2: Building a More Sustainable Brand

PSMG’s Annual Conference 2022 was on the opportunity and obligation for professional services from the Environmental, Social and Governance (ESG) movement.

In the run up to and after the PSMG ESG Summit we are running a two-part webinar series on Marketing and Sustainability and how you can use ESG issues to future-proof your brand.

We will explore how firms and their marketing and BD professionals can embrace ESG and sustainability, avoid ‘greenwash’ and build a more sustainable brand.

We will also bring into this second webinar some key messages and highlights from the PSMG conference last week and explore further what that event taught us about the opportunity and obligation for professional services from the Environmental, Social and Governance (ESG) movement.

Attendance at Part 1 was not necessary to join this session.

 
Managing to Lead Series Aligning with your Firms Strategy

Managing to Lead Series: Aligning with your Firm’s Strategy

Tue, 10 May 2022 12:00 - 14:00

Venue: Charles Russell Speechlys LLP, 5 Fleet Place, London EC4M 7RD

This is a face-to-face event with virtual attendance available

Each delegate will receive an e-copy of Dominic Ayres Book

"How to advance Your Career in Professional Services Marketing: Be More Purposeful and Strategic with Your Career Direction"

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

In our first meeting of 2022 we will look at how firms and their marketing functions have never been more essential than they are right now. The professional services industry continues to focus on creating client value to sustain long-term growth, whilst the market continues to be aggressively competitive, requiring you to identify the correct areas to focus on to position your firm to be relevant to your clients.

To position your firm for maximum growth now and in the future, you will need to approach your work and career strategically. You must look beyond the specifics of any initiative you are tasked with within your role and take time to learn how that particular project aligns with the firm's growth strategy.

 
Passle Insiders Club How to start your own Podcast

Passle Insiders Club: How to start your own Podcast

Thu, 12 May 2022 12:00 - 14:00

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

This is a face-to-face event with virtual attendance available

We are delighted to be collaborating with Passle in bringing their "Insiders Club" to the wider PSMG community and we look forward to you joining us.

As we are sure you are aware, Podcasts are an effective way to share expert insights with your clients, colleagues and prospects in an easily digestible format.

Not only that, they provide fresh content for your website and social media channels, demonstrating thought leadership in your subject area, building trust with your audience and helping grow your digital presence. But, how do you start your own podcast?

 
Its the final countdown

It’s the final countdown

Thu, 19 May 2022 12:30 - 14:00

WEBINAR Host: Nisus Consulting

LAST CHANCE TO BOOK!

This is a virtual attendance event

Having just launched the second edition of the award winning “Strategic Tendering for Professional Services, Win More, Lose Less”, Matthew Fuller and Tim Nightingale will focus on the art of the pitch presentation - the final countdown.

This is an area where the stories are legendary of firms not only dropping the ball but also managing to snatch defeat from the jaws of victory.

The pitch presentation (online or face to face) is all about building empathy and closing the sale, so getting it right requires time and investment, two things that too many firms neglect.

Delegates attending this seminar can receive a copy of their book at a concessionary rate. It is available in hardback or digital. This is an invaluable reference point if you think your firm needs to up its game in order to win more and lose less.

 
 

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