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The Culture Conundrum

The Culture Conundrum
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21 Jan 2020 12:00 - 14:00

Venue: Herbert Smith Freehills LLP, Exchange House, Primrose Street, London EC2A 2EG

Gina Connell, Chief Marketing Officer, B P Collins LLP

In this practical session we will look at how:-

  • Environment, infrastructure, people, information and organisational structure affect, and influence, ‘Culture’ .
  • We will also address how you can use this knowledge to positively drive change.

Gina Connell joined B P Collins as head of business development and Marketing in May 2015. In October 2019 Gina was one of three senior appointments announced by the firm by becoming Chief Marketing Officer.

She brings to the role her extensive experience in the legal sector as well as in other professional services. Gina has experience in providing strategic advice and practical guidance on all aspects of looking after clients and growing business.

Even though Gina says she is not a change manager, she has been part of the B P Collins team leading a business transformation project over the past four years and will be bringing ‘real life’ experience of the successes and challenges to this session.

Outside of work, Gina is a fan of most sports and is often found with her son either at the side of a rugby or American football pitch as well as at athletics meetings. She is part of a fundraising group for her local youth rugby team. Gina also supports Cancer Research and Autism charities.

She has advised over 100 law firms in the last eight years on harnessing technology to support business growth and process efficiency. She is passionate about businesses providing fabulous ‘client experience’ and has particular expertise in Client Relationship Management programmes.


Gina is a qualified business analyst and a member of the Chartered Institute of Marketing.


Event price: £125 + VAT 


Members receive more than a 50% saving on the full price and pay £60 + VAT         


To register for a place please email or telephone 0207 033 9150   


Terms of Booking and Cancellation Policy    

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.   

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability



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