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Past Events


Take a look at what we've been up to...


Below are all the fabulous events we have run in the past year with some of the most informed and inspired voices in professional services. The content they so readily shared was of the highest calibre as they joined us and our members to share their insights, opinions, comments and stimulated thought-provoking debates.

Changing the Narrative

Changing the Narrative

17 Sep 2019 12:00 - 14:00

Venue: Morrison & Foerster LLP, 1 Ropemaker St, London EC2Y 9AW

During this interactive lunchtime seminar, Marie Armstrong-Hebert, Senior Communications Manager for Europe, Morrison & Foerster, will focus on how employee engagement and training can help durably transform an internal narrative, and the ripple effect this has on reshaping a firm’s external narrative.

In this session Marie will particularly look at how:-

  • narrative changes can be achieved to build or solidify brands across multiple geographies
  • how investing in social media training can help maximise the external impact of this narrative change
  • results can be achieved by leveraging LinkedIn Elevate 
Marketing and BD for or in smaller firms Is the grass really greener outside the top 20

Marketing and BD for (or in) smaller firms: Is the grass really greener outside the top 20?

24 Sep 2019 12:00 - 14:00

Venue: Serle Court, 6 New Square, Lincoln’s Inn, London, WC2A 3QS

Marketing and BD for smaller firms due to budget restraints and trying to get buy-in for anything new brings many different challenges.

What does it take to deal with so much in the marketing mix such as CRM, client journey, new business development, targeting, pricing, social media, advertising, messaging, training all under one hat and with limited resources? 

Join us for this lunchtime session to hear from Ilka Clune, Director of Marketing and Business Development, Venner Shipley LLP and Claire Farrelly, Head of Marketing and Business Development Forsters,  on what it takes to run a successful marketing and BD function in a smaller firm.

Brilliant Leadership - A full day Masterclass

Brilliant Leadership - A full day Masterclass!

25 Sep 2019 09:00 - 17:30

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This exclusive one-day programme supports senior Marketing and Business Development leaders and their rising talent.

This Masterclass is delivered by Michelle Elstein, founder of Courageous Co., (until recently Director of Market Development & Strategy, Europe, Morrison & Foerster) and incorporates personal benchmarking, exploration of what you want to achieve as a leader, where your strengths lie and where you want to invest in yourself.

You will be exposed to highly experiential techniques to support your ability to be engaging and influential with those around you. You will leave with positive energy, new awareness and ideas you can execute immediately.


What does good email marketing performance look like?

26 Sep 2019 12:00 - 14:00

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

A deep dive into Concep's biggest comparative study on email marketing performance.

Join Concep's team of marketing technology experts as they deep dive into the industry benchmarks, insights and trends from their most recent and biggest comparative study on email marketing performance to date.  

Last year regulation challenged the way we do email marketing.  Many firms wondered how they would continue to engage with contacts.  More than one year on, email is still a key channel for communication, event management and content distribution in professional services organisations, globally.  So what impact has regulation had around the world? How do marketers know if their email campaigns are effective?  What are good campaign metrics? What can we learn from similar sectors who have improved their results?

The future of thought leadership delivery

The future of thought leadership delivery

29 Oct 2019 12:00 - 14:00

Venue: Howard Kennedy LLP, 1 London Bridge, London SE1 9BG

Most thought leadership campaigns are anchored around flagship assets. This has traditionally been the headline report or white paper that analyses the findings of a research programme.

However, best practice is changing, and the report is no longer the only type of flagship asset firms are using. Those looking for lead generation create benchmark tools; those with a wider spread of content assets create campaign hubs to house interactive and written content; and those with an events focus are integrating research, in-person events and video for compelling results.

Why not join us and our presenters Andrew Rogerson, Managing Director, Grist  together with Rebecca Scully, Head of Marketing Communications, Gowling WLG UK and Mel Root, Director of BD & Marketing, Price Bailey  and find out more!

DirectorPartner Breakfast Brilliant Leadership

Director/Partner Breakfast: Brilliant Leadership

30 Oct 2019 08:00 - 09:30

Venue: AlixPartners, 6 New St Square, Holborn, London EC4A 3BF

“Opportunity shrinks or expands in proportion to your courage. It’s time to dig deep and create new futures”

What is your purpose as a leader? What mindset do you have about stretching yourself? How do those all around you perceive you? 

In this senior breakfast session, we will consider these questions and how each leader is unique and should not compare oneself to others. 

Your success will depend on discoveries and choices you make to be your best, not the best

How to listen more deeply to our clients and with it gain more profitable insight

How to listen more deeply to our clients and, with it, gain more profitable insight

19 Nov 2019 12:00 - 14:00

Venue: Goodman Derrick LLP, 10 St Bride St, London EC4A 4AD

With client loyalty increasingly coming under challenge from the wealth of choice available and from stretched budgets, understanding how we can best service our clients is key to growth. 

What is the best way to understand our clients? Listen to them. 

Client listening programmes and data capture are frequent and sophisticated. They have moved from the exception to the rule and are seen in large and small firms. However, what underpins these programmes are conversations and relationships. 

In this lunchtime seminar we explore how strong this foundation is and ask whether the fundamentals of good listening are being overlooked or misunderstood.

PSMG Jersey Christmas Drinks

PSMG Jersey: Christmas Drinks

28 Nov 2019 18:00 - 20:00

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey would like to invite you to the PSMG Jersey Drinks reception at the offices of our friends and colleagues, JTC.  Huge thanks, as always to our sponsors Comnexa, for their continued generosity.

The event will also include a talk by Equiom on "International Brands: Do's and Don'ts"- an Equiom case study"

This will include tips for filming on iphone for social and Data Trends in marketing for 2020

Breaking convention on law firm branding Creating disruption to engage your clients

Breaking convention on law firm branding: Creating disruption to engage your clients

03 Dec 2019 12:00 - 14:00

Venue: Norton Rose Fulbright LLP, 3 More London Riverside, London, SE1 2AQ

Most mid-market firms recognise the need to “keep up” and modernise their identities. But with limited budgets and resources, and some partners strongly preferring to hold on to the old “way of doing things”, securing the necessary buy-in for a truly disruptive rebranding can seem impossible.

So how, facing the common issues of a mid-market firm, did Collyer Bristow complete such a creative and impactful change project? At this seminar Christopher Wilsher, Director of Marketing and Business Development at Collyer Bristow LLP will discuss these challenges and share how the firm navigated them to create a brand entirely different to the norm.

In this session we will explore: 

  • Building a strategy for delivering disruptive change
  • Typical lawyer objections and how to manage them
  • How to avoid creativity being diluted
DIRECTORPARTNER LEVEL WEBINAR Why the Mindful Business Charter Needs You

DIRECTOR/PARTNER LEVEL WEBINAR: Why the Mindful Business Charter Needs You!

10 Jun 2020 10:00 - 11:00

Webinar Host: Inhouse Community

In this exclusive senior panel discussion we talk to Philip Aiken, Managing Director in Barclays and initiator of the Mindful Business Charter and discuss its significance two years on.

We will also discuss other matters of mental health and well-being for all stakeholders in the professional services industry.


Philip Aiken, Managing Director, Head of Legal European Consumer Lending, Barclays

Hanim Hamzar, Regional Managing Partner, ZicoLaw  

Richard Martin, Head of Mental Health Work, Byrne Dean

Mary Peterson, Head of Talent and Learning, Addleshaw Goddard

Janie Wong, Partner, Addleshaw Goodard

Moderator: Patrick Dransfield, Director, In-House Community

Dedicated to the memory of Matthew Seligman 1955 -2020, barrister specializing in mental health & musician

As this  is  an international panel of speakers please note the start time is 10am UK and 5pm in Hong Kong, China & Singapore

Please click on "Find out/Read more" for booking procedure and T&C's.

WEBINAR Positioning Marketing as a Leader - Covid-19 Response and Recovery

WEBINAR: Positioning Marketing as a Leader - Covid-19 Response and Recovery

11 Jun 2020 11:00 - 12:00

WEBINAR Host: Passle and Burges Salmon


The importance of maintaining marketing budgets and market share during the Covid-19 slowdown and recovery is obvious. Firms will only be able to do this if the marketing function can deliver consistent and demonstrable value firmwide. In this seminar we take a practical look at a team doing this successfully. 

Will Eke of Passle is joined by Dan Baber , Senior PR & Communications Manager at Burges Salmon as they analyse how Dan and his team have transitioned successfully to a digital first engagement strategy. One that is delivering measurable engagement from the firm’s most important clients and prospects.

Please click on "Find out/Read more" for booking procedure and T&C's.

FREE WEBINAR The 2020 AmLaw Global 50 Website Report

FREE WEBINAR: The 2020 AmLaw Global 50 Website Report

16 Jun 2020 16:00 - 17:00

WEBINAR Host: Content Pilot

How Hard is your Website Working for your Firm?

In this seminar Deborah McMurray and Keith Wewe of Content Pilot will share with us the results, best practices and tips from their very latest and “hot off the press” 2020 AmLaw Global 50 Website study, including

  • Highlights and trends revealed
  • The Ten Foundational Best Practices
  • How to Improve your “3Rs”. Relationship—Reputation—Revenue and how your website should be facilitating all three
  • Learn where the largest law firms in the world excelled and where they failed
  • The areas in which most global law firms of all sizes are falling short.

They will also also walk you through a roadmap that can be used to immediately improve the power and impact of your website strategy, design and content.

In addition, copies of their White Paper and/or full Report are exclusively available to all who attend this webinar.

Please click on "Find out/Read more" for booking procedure and T&C's.


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