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What the global C-suite want from thought leadership

What the global C-suite want from thought leadership
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17 Jan 2019 12:00 - 14:00

Venue: Addleshaw Goddard, Milton Gate, 60 Chiswell Street, London, EC1Y 4AG

Presenters: Andrew Rogerson, Managing Director, Grist plus A.N. Other

In the second of these round-table meetings, Andrew will discuss their survey and examine how over 500 senior executives at enterprise level firms across the globe view and use thought leadership, revealing:

  • How thought leadership provides value 
  • Why thought leadership fails
  • What the C-suite expects
  • How and when to reach the audience
  • What they want to see in the future

Andy will also compare the results with a similar survey they ran in 2016 to highlight the trends that have occurred over the last two years and discuss what the direction of travel may be for the future of thought leadership.

Andrew Rogerson is the managing director of Grist and works with the board to set and guide the overall strategy of the agency including vision and mission, proposition and service development, performance and governance.
He is actively involved in managing some of the agency’s key clients, working with them to create content strategies that help them engage with their clients more effectively.

Andy is also a regular commentator on the B2B content marketing industry and has spoken at recent B2B Marketing, PSMG, and numerous in-house client events.

Prior to founding Grist, Andy was marketing director at the Economist Intelligence Unit in London and New York.


Event price: £125 + VAT

Members receive more than a 50% saving on the full price and pay £60 + VAT

To register for a place please email gail.jaffa@psmg.co.uk or telephone 0207 033 9150

Terms of Booking and Cancellation Policy

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability

 
 

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