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Past Events

 
 

Take a look at what we've been up to...

 

Below are all the fabulous events we have run in the past year with some of the most informed and inspired voices in professional services. The content they so readily shared was of the highest calibre as they joined us and our members to share their insights, opinions, comments and stimulated thought-provoking debates.

 
 

Making a buck in the present and the immediate future? How can YOU help your firm?

06 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

In this lunchtime session Asia based Patrick Dransfield, Director, Inhouse Community, looks at the past twenty years of international legal services and examines the impediments to change within traditional law firms. 

He will also look at the frustrations of not only dealing with lawyers but why it is increasingly difficult to “make a buck”.  Why is it so hard and how can YOU help your firm?

 

Creating new markets from disruption

13 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business.

In the context of disruption and the 4th industrial revolution, how do new markets evolve and what can your organisation do about it?

 
DirectorPartner Breakfast The digital future of the professions

Director/Partner Breakfast: “The digital future of the professions”

19 Jun 2019 08:00 - 09:30

Venue: Alix Partners, 6 New Street Square, Holborn, London EC4A 3BF

For the last two years a team in KPMG has been looking at the future of the professions and has created a series of hypothesis around the digital services platforms that will exist in the future.

 
Selling professional services in the 4th industrial age

Selling professional services in the 4th industrial age

20 Jun 2019 12:00 - 14:00

Venue: Curtis, Mallet-Prevost, Colt & Mosle LLP, 99 Gresham Street, London, EC2V 7NG

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” So said John Wanamaker a hundred years ago, during the first industrial revolution.  Happily, we now know a lot about how clients buy. 

Using insights from procurement professionals, institutional buyers, client forums and tech providers Paul Smith (recent Chairman and Partner Eversheds Sutherland) and Sally Dyson of Firm Sense will examine how clients choose firms, what performance metrics really matter to them and the relevance of technology to their buying decisions. 

 
Leading and Delivering Change that Lasts

Leading and Delivering Change that Lasts

25 Jun 2019 12:00 - 14:00

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

We are living in an age of acceleration. At today’s rate of progress, the 21st century will be equivalent to 20,000 years of progress; organizations have to be able to redefine themselves at a faster and faster pace. 

This means, we have to learn to deliver and sustain change at an ever increasing rate in a world where complexity and pace are unrelenting.

In this session, we will explore some tools and techniques for leading and delivering change and more importantly, in making the change last. 

 

Regional differences in the value of thought leadership

27 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Please note re-scheduled date!

In the third and final one of these round-table meetings, Andrew Rogerson, Managing Director, Grist will take us through some of the key findings from Grist’s latest research into how the C-suite view and use thought leadership, which this year was expanded to over 500 enterprise firms in the US, Europe and Asia.

In this session Andrew will explore how the three regions view and use thought leadership differently, contrasting views on what thought leadership is most appealing, what type of research methodology works best, and differences in favoured formats. 

 
DirectorPartner Breakfast MoFos GC REDEFINED Thought Leadership Programme

Director/Partner Breakfast: MoFo’s GC {RE}DEFINED Thought Leadership Programme

04 Jul 2019 08:00 - 09:30

Venue: Morrison & Foerster LLP, 1 Ropemaker St, London EC2Y 9AW

ATTENDANCE AT THIS PSMG EXCLUSIVE ROUND-TABLE DISCUSSION IS FOR DIRECTOR AND PARTNER LEVEL AND BY INVITATION ONLY

As part of this programme, which includes online content, dinners and networking, MoFo has conducted a global research study. The insights are fascinating and attracting the attention of the GC community. 

In this interactive senior round-table breakfast session Michelle Elstein will share some of the study’s insights from GCs and other senior legal in-house leaders around the globe, to reveal how the GC role is evolving and the biggest challenges that they and their in-house legal departments face.

Michelle will also share the high-level findings of the opportunities, challenges and stretches that GCs are facing.

 
Managers Breakfast - Managing to Lead Series Managing your career and building the path you want

Managers Breakfast - Managing to Lead Series: "Managing your career and building the path you want"

10 Jul 2019 08:00 - 09:30

Venue: Osborne Clarke, 1 London Wall, EC2Y 5EB

 Attendance at this round-table discussion is for Marketing & BD Managers who are working towards senior leadership positions in the future.  

This series of breakfast meetings is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector.

It will also provide greater insight for the road ahead and the challenges faced when progressing from manager to leader.

A career in professional services can take many paths, but it isn't always obvious how you can progress into your chosen area of expertise, past the skill sets expected on junior managers, unless you're taking regular steps to actively manage and proactively facilitate your own career.

At this breakfast roundtable, we'll consider the key steps to be taken in professional service marketing and business development roles to elevate yourself above the pack, and to carve out the career path you want.

 
Changing the Narrative

Changing the Narrative

17 Sep 2019 12:00 - 14:00

Venue: Morrison & Foerster LLP, 1 Ropemaker St, London EC2Y 9AW

During this interactive lunchtime seminar, Marie Armstrong-Hebert, Senior Communications Manager for Europe, Morrison & Foerster, will focus on how employee engagement and training can help durably transform an internal narrative, and the ripple effect this has on reshaping a firm’s external narrative.

In this session Marie will particularly look at how:-

  • narrative changes can be achieved to build or solidify brands across multiple geographies
  • how investing in social media training can help maximise the external impact of this narrative change
  • results can be achieved by leveraging LinkedIn Elevate 
 
Marketing and BD for or in smaller firms Is the grass really greener outside the top 20

Marketing and BD for (or in) smaller firms: Is the grass really greener outside the top 20?

24 Sep 2019 12:00 - 14:00

Venue: Serle Court, 6 New Square, Lincoln’s Inn, London, WC2A 3QS

Marketing and BD for smaller firms due to budget restraints and trying to get buy-in for anything new brings many different challenges.

What does it take to deal with so much in the marketing mix such as CRM, client journey, new business development, targeting, pricing, social media, advertising, messaging, training all under one hat and with limited resources? 

Join us for this lunchtime session to hear from Ilka Clune, Director of Marketing and Business Development, Venner Shipley LLP and Claire Farrelly, Head of Marketing and Business Development Forsters,  on what it takes to run a successful marketing and BD function in a smaller firm.

 
Brilliant Leadership - A full day Masterclass

Brilliant Leadership - A full day Masterclass!

25 Sep 2019 09:00 - 17:30

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

This exclusive one-day programme supports senior Marketing and Business Development leaders and their rising talent.

This Masterclass is delivered by Michelle Elstein, founder of Courageous Co., (until recently Director of Market Development & Strategy, Europe, Morrison & Foerster) and incorporates personal benchmarking, exploration of what you want to achieve as a leader, where your strengths lie and where you want to invest in yourself.

You will be exposed to highly experiential techniques to support your ability to be engaging and influential with those around you. You will leave with positive energy, new awareness and ideas you can execute immediately.

 

What does good email marketing performance look like?

26 Sep 2019 12:00 - 14:00

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

A deep dive into Concep's biggest comparative study on email marketing performance.

Join Concep's team of marketing technology experts as they deep dive into the industry benchmarks, insights and trends from their most recent and biggest comparative study on email marketing performance to date.  

Last year regulation challenged the way we do email marketing.  Many firms wondered how they would continue to engage with contacts.  More than one year on, email is still a key channel for communication, event management and content distribution in professional services organisations, globally.  So what impact has regulation had around the world? How do marketers know if their email campaigns are effective?  What are good campaign metrics? What can we learn from similar sectors who have improved their results?

 
The future of thought leadership delivery

The future of thought leadership delivery

29 Oct 2019 12:00 - 14:00

Venue: Howard Kennedy LLP, 1 London Bridge, London SE1 9BG

Most thought leadership campaigns are anchored around flagship assets. This has traditionally been the headline report or white paper that analyses the findings of a research programme.

However, best practice is changing, and the report is no longer the only type of flagship asset firms are using. Those looking for lead generation create benchmark tools; those with a wider spread of content assets create campaign hubs to house interactive and written content; and those with an events focus are integrating research, in-person events and video for compelling results.

Why not join us and our presenters Andrew Rogerson, Managing Director, Grist  together with Rebecca Scully, Head of Marketing Communications, Gowling WLG UK and Mel Root, Director of BD & Marketing, Price Bailey  and find out more!

 
DirectorPartner Breakfast Brilliant Leadership

Director/Partner Breakfast: Brilliant Leadership

30 Oct 2019 08:00 - 09:30

Venue: AlixPartners, 6 New St Square, Holborn, London EC4A 3BF

“Opportunity shrinks or expands in proportion to your courage. It’s time to dig deep and create new futures”

What is your purpose as a leader? What mindset do you have about stretching yourself? How do those all around you perceive you? 

In this senior breakfast session, we will consider these questions and how each leader is unique and should not compare oneself to others. 

Your success will depend on discoveries and choices you make to be your best, not the best

 
How to listen more deeply to our clients and with it gain more profitable insight

How to listen more deeply to our clients and, with it, gain more profitable insight

19 Nov 2019 12:00 - 14:00

Venue: Goodman Derrick LLP, 10 St Bride St, London EC4A 4AD

With client loyalty increasingly coming under challenge from the wealth of choice available and from stretched budgets, understanding how we can best service our clients is key to growth. 

What is the best way to understand our clients? Listen to them. 

Client listening programmes and data capture are frequent and sophisticated. They have moved from the exception to the rule and are seen in large and small firms. However, what underpins these programmes are conversations and relationships. 

In this lunchtime seminar we explore how strong this foundation is and ask whether the fundamentals of good listening are being overlooked or misunderstood.

 
PSMG Jersey Christmas Drinks

PSMG Jersey: Christmas Drinks

28 Nov 2019 18:00 - 20:00

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey would like to invite you to the PSMG Jersey Drinks reception at the offices of our friends and colleagues, JTC.  Huge thanks, as always to our sponsors Comnexa, for their continued generosity.

The event will also include a talk by Equiom on "International Brands: Do's and Don'ts"- an Equiom case study"

This will include tips for filming on iphone for social and Data Trends in marketing for 2020

 
Breaking convention on law firm branding Creating disruption to engage your clients

Breaking convention on law firm branding: Creating disruption to engage your clients

03 Dec 2019 12:00 - 14:00

Venue: Norton Rose Fulbright LLP, 3 More London Riverside, London, SE1 2AQ

Most mid-market firms recognise the need to “keep up” and modernise their identities. But with limited budgets and resources, and some partners strongly preferring to hold on to the old “way of doing things”, securing the necessary buy-in for a truly disruptive rebranding can seem impossible.

So how, facing the common issues of a mid-market firm, did Collyer Bristow complete such a creative and impactful change project? At this seminar Christopher Wilsher, Director of Marketing and Business Development at Collyer Bristow LLP will discuss these challenges and share how the firm navigated them to create a brand entirely different to the norm.

In this session we will explore: 

  • Building a strategy for delivering disruptive change
  • Typical lawyer objections and how to manage them
  • How to avoid creativity being diluted
 
DIRECTORPARTNER LEVEL WEBINAR Why the Mindful Business Charter Needs You

DIRECTOR/PARTNER LEVEL WEBINAR: Why the Mindful Business Charter Needs You!

10 Jun 2020 10:00 - 11:00

Webinar Host: Inhouse Community

In this exclusive senior panel discussion we talk to Philip Aiken, Managing Director in Barclays and initiator of the Mindful Business Charter and discuss its significance two years on.

We will also discuss other matters of mental health and well-being for all stakeholders in the professional services industry.

Panel:

Philip Aiken, Managing Director, Head of Legal European Consumer Lending, Barclays

Hanim Hamzar, Regional Managing Partner, ZicoLaw  

Richard Martin, Head of Mental Health Work, Byrne Dean

Mary Peterson, Head of Talent and Learning, Addleshaw Goddard

Janie Wong, Partner, Addleshaw Goodard

Moderator: Patrick Dransfield, Director, In-House Community

Dedicated to the memory of Matthew Seligman 1955 -2020, barrister specializing in mental health & musician

As this  is  an international panel of speakers please note the start time is 10am UK and 5pm in Hong Kong, China & Singapore

Please click on "Find out/Read more" for booking procedure and T&C's.

 
WEBINAR Positioning Marketing as a Leader - Covid-19 Response and Recovery

WEBINAR: Positioning Marketing as a Leader - Covid-19 Response and Recovery

11 Jun 2020 11:00 - 12:00

WEBINAR Host: Passle and Burges Salmon

LAST CHANCE TO BOOK!

The importance of maintaining marketing budgets and market share during the Covid-19 slowdown and recovery is obvious. Firms will only be able to do this if the marketing function can deliver consistent and demonstrable value firmwide. In this seminar we take a practical look at a team doing this successfully. 

Will Eke of Passle is joined by Dan Baber , Senior PR & Communications Manager at Burges Salmon as they analyse how Dan and his team have transitioned successfully to a digital first engagement strategy. One that is delivering measurable engagement from the firm’s most important clients and prospects.

Please click on "Find out/Read more" for booking procedure and T&C's.

 
FREE WEBINAR The 2020 AmLaw Global 50 Website Report

FREE WEBINAR: The 2020 AmLaw Global 50 Website Report

16 Jun 2020 16:00 - 17:00

WEBINAR Host: Content Pilot

How Hard is your Website Working for your Firm?

In this seminar Deborah McMurray and Keith Wewe of Content Pilot will share with us the results, best practices and tips from their very latest and “hot off the press” 2020 AmLaw Global 50 Website study, including

  • Highlights and trends revealed
  • The Ten Foundational Best Practices
  • How to Improve your “3Rs”. Relationship—Reputation—Revenue and how your website should be facilitating all three
  • Learn where the largest law firms in the world excelled and where they failed
  • The areas in which most global law firms of all sizes are falling short.

They will also also walk you through a roadmap that can be used to immediately improve the power and impact of your website strategy, design and content.

In addition, copies of their White Paper and/or full Report are exclusively available to all who attend this webinar.

Please click on "Find out/Read more" for booking procedure and T&C's.

 
 

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